Nantong Home Textile Industry: Copyright Protection Is The Lifeline Of Market Development.

The voice of strengthening copyright management comes from the objective requirement of the development of home textile market.

In 1996, Taiwan merchants East Di Xing company brought more than 100 beautiful and new flower types from Taiwan, and made tens of millions of yuan in one month, which caused a great sensation in Zhihao market.

However, the good news is not long. The local farmers who have no copyright awareness are rapidly selling pirates, and the business of Taiwan merchants is on the decline.

Ge Chi, sales manager of Dong Di Xing Industrial Limited by Share Ltd, said: "since some of the products of our printing have appeared in this market, people have pirated from the flower pattern.

Ten thousand meters, sometimes it can be sold out in a day. If piracy occurs, then we may become a situation that can't be sold for a week.

In desperation, Dong Di Xing had to complain to the newly established Nantong Municipal Copyright Bureau. After receiving the complaint, the copyright bureau made a serious study, and promptly asked the Jiangsu Copyright Bureau and the National Copyright Bureau on relevant issues. After receiving the explicit instructions from the state and Jiangsu provincial Copyright Bureau, the Nantong copyright Bureau organized relevant departments to launch joint enforcement actions in Zhihao market.

This law enforcement action has imposed administrative penalties on two operators who have infringed upon the operation, thus starting the prelude to the copyright management of Zhihao's art works.

Since then, after a lot of publicity and education, the awareness of copyright in Zhihao market and some households has been significantly improved.

In March 1997, under the guidance and support of the Copyright Bureau of Nantong, the government of Chuan Gang town established the Zhihao market copyright management leading group and set up Zhihao market copyright management office.

In October 2002, the neighboring Party committee and government of Haimen City introduced the copyright management into the market of the overlapping bridge and bedding market, and set up a leading group of copyright management. At the same time, the copyright management office of Sanxing town was established.

In the past 13 years, the Nantong Municipal Copyright Bureau has held many lectures on copyright laws and regulations in the two major markets, issued and issued copyright protection publicity materials, held business owners' seminars, signed the "no infringement sale printed cloth" responsibility form with the entry operators, organized the copyright knowledge contest, and so on, so as to enhance the legal awareness of operators' copyright.

At present, the knowledge of copyright protection has become a household word, and the awareness of copyright protection has been deeply rooted in the hearts of the people.

Nantong jiayus Group Co., Ltd. specializes in the production of home textile fabrics and is widely recognized by the market.

However, in 1996, when jiayus company just faced the market, its business was not easy to do.

Qu Hanbin, director of the company's director and intellectual property department, said: "as a newspaper, we know that when the press was printed, a part of the newspaper was cancelled. The printed cloth also had the same reason. The first piece of cloth was broken, and it should be disposed of, but the cloth it had had a flower pattern.

Someone came out of 800 dollars and asked the printer to take a piece of cloth inside the waste cloth, and then he made the pattern based on the cloth, and then declared the copyright. "

The most popular thing is that the company actually brought the lawsuit to the court by filing a complaint against the Pirates of jiayus.

Thanks to the good preservation of various design sketches of jiayus, the judge confirmed that the draft provided by jiayus was made before the lawsuit, and the plaintiff of the infringing company was completed after the lawsuit was initiated.

Copyright protection has safeguarded the intellectual achievements of enterprises, stimulated the enthusiasm of enterprises in research and development, and spawned a new industry.

More than two thousand graduates and home textile designers from all over the country are active in the home textile market in Nantong.

A few years ago, Liu Cui, a girl in Northeast China, decided to start his own business in Tongzhou after careful inspection of the major textile markets in the country.

She said: "if we do not design copyright protection, we may not have the chance to survive and develop, and later feel that the copyright protection in this area is the best."

In June 2008, the World Intellectual Property Organization's excellent copyright protection case demonstration conference was held in Nantong. Wang Binying, assistant director general of the world intellectual property organization, Genchev, director of the Creative Industries Division, and Savic, chief economist of the Federation of American economists, fully affirmed Nantong's experience. The world intellectual Property Organization (iwipo) established the two largest home textile market in Nantong as the world's first copyright protection case. In November of that same year, the Nantong home textile market was awarded the first gold medal of copyright creation in China by the world intellectual property organization.

In December 2009, the Chinese copyright delegation went to the World Intellectual Property Organization headquarters in Geneva, Switzerland, and submitted the Research Report on copyright protection of Nantong home textile market to the organization. Mr. Clark, assistant director general of the world intellectual property organization, warmly congratulated the successful completion of the research report.

He said that Nantong's creative practices were written into the report and launched to all countries in the world. Nantong, as a region of China, has made positive contributions to the protection of the world's intellectual property rights.

Wang Ziqiang, director of the copyright administration division of the State Copyright Administration, said: "(19) when 87 farmers raised more than 10 thousand yuan in 87 years, when they came to the market, it was then called the cloth market.

Then, after copyright protection, he is an integrated market of creation, production and trading. It has achieved industrial upgrading, and copyright protection is a key factor here.

Recently, China's four leading textile distribution centers - Shaoxing, Zhejiang, Jiangsu, Nantong, Shandong Weifang and Guangdong Foshan - broke through the bottleneck of cross regional copyright protection, jointly protected copyright, signed a copyright protection and cooperation agreement for textile market, and established a cross regional textile market copyright protection cooperation mechanism.

These include copyright infringement case investigation system, information sharing system and so on, to jointly promote copyright protection work.