Red Collar Men Strive To Customize Or Access Ordinary People'S Homes.

There are more than 600 million plate data in the database, and only a few minutes can be taken out of the suit pattern matching with the customer's shape and print out the drawing.

There is not one garment on the hanging line of the workshop, which is of the same style and color. It is only a few days from the initial personality design to the final garment distribution.

This is a true portrayal of the large-scale fashion customization model of Shandong red collar group and a typical sample of strong support for informatization.

Most of the country

If we can find a plate that matches the physical size of every customer in the database, then the enterprise can achieve strong information support in the early stage of mass production.

In China, when it comes to mass customization, many consumers will confuse it with the concept of customization.

On this issue, Wen Lisheng, chief engineer of China Garments group company and deputy director of China Fashion Design and processing engineering technology research center, told our reporter: "now many domestic clothing brands have developed advanced tailored clothing business. Taking Blue Leopard suits and white-collar ladies as an example, they have top designers to measure their figure personally for customers, and then design according to the requirements of customers. If customers need, there will be hand-made links in this kind of senior garment making, so the cost of the whole set of clothing will be very high.

At the same time, the customer group of this production mode is also very small, mostly for VIP members and high-end personages.

In the whole year, two hundred thousand sets of products are produced, targeting only a few tens of thousands of consumers.

Mass customization is not a simple manual design or manual measurement. It needs the support of modern high-tech technology, and needs comprehensive information to support it.

Large-scale

Secondly, mass customization requires the informationization of production process.

If a mass customization enterprise has orders of more than ten million a month, it will need to produce thousands of pieces of clothing every day, and these garments show different sewing characteristics because of their different colors, fabrics and styles.

In this production link, it is essential for the hanging line controlled by the computer.

Through computer integrated control, data collection, analysis and real-time processing of production data can effectively solve the problems of large proportion of auxiliary operation time, long production cycle, and difficult control of garment production and quality in the production process.

Again, it is RFID radio frequency identification technology (commonly known as electronic tags).

RFID is a non-contact automatic identification technology. It automatically identifies target objects and obtains relevant data by radio frequency signals, which can identify high-speed moving objects and identify multiple labels simultaneously. The operation is fast and convenient.

With RFID technology, a series of links such as finishing, ironing, warehousing, warehousing, distribution and so on can be linked by technology to achieve full information.

Using technology to control the entire production line, thereby improving the production efficiency of enterprises.

In the southern part of France, the famous jeans brand Levi 's has 5 million production quantities every year, but few marketers, thanks to the RFID management system, which reduces labor costs.

Massive database of red collar

In the next three to five years, 80% of the red collar is in mass customization.

If there is no clothing customization, the whole world can not buy a pair of trousers that are 3 cm above the front crotch and 30 centimeters behind the crotch, but because of the mass customization mode of the red collar group, such a pair of trousers is worn on an American body.

The successful application of mass customization mode under the support of information technology is a typical example of Shandong red collar group in China.

The red collar brand is mainly in the US market, and has many brand stores in the United States.

Each shop has a group of designers and volume divisions, who manually measure waist circumference, chest circumference and sleeve size for customers.

The red collar brand didn't realize comprehensive information in the early stage of measurement, because it needed a lot of money to invest in 3D body measurement instruments, so the red collar brand is still mainly manual measurement, and the results are sent to domestic production plants.

From the beginning of the data docking, red collar has achieved more comprehensive information management.

The most prominent advantage of the red collar group is its relatively complete plate database.

The red collar group took three to four years to build up a relatively mature database. The database contains more than 600 million human panel data, which can be automatically butted with the consumer data sent back abroad.

In the production department of the red collar group, none of the hanged lines has the same color, the same style and the same size. The annual production of four hundred thousand sets of garments, including mass customization accounts for 20 -30 of the total output, and has achieved information support from tailoring, hanging to later distribution.

Speaking of the development process of the red collar brand informatization, Zhang Daili, chairman of the red collar group, is deeply moved by the following feelings: "the red collar's massive plate type matching ratio makes full use of the advantages of information technology, establishes index and stores it.

Red collar has always stressed the integration of personalization into information technology and integration of information into industrialization.

In terms of database, there are few data that can not satisfy the customers' shape. The red collar will continue to develop, supplement and improve the database, and ultimately achieve a 100% match with customers.

In the next three to five years, 80% of the red collar will be mass customization in the production mode.

Reasonable mode of "customization" according to financial resources

The mass customization of enterprise operation needs to be changed slowly, and the support of comprehensive informatization will be gradually realized according to its own fund status.

In many domestic garment enterprises, whether large-scale production, mass customization or advanced garment customization mode is adopted, there will be a higher cost if there is not a comprehensive information system in one link.

The red collar group used manual measurement in the early stage of anthropometry, so this part of the cost was automatically added to the price of clothing.

In view of this situation, Zhang has his own strategy: "the next step of the red collar group is to promote the use of laser 3D measuring instruments to achieve electronic customization.

At the same time, we will carry out the comprehensive application of RFID technology in logistics and improve the process management information system and manufacturing execution system.

These will become part of the information support of red collar mass customization. "

It is conceivable that if the red collar can truly achieve all the information links, the price of its mass customization suit will be reduced.

In the view of Wen Li Sheng, many domestic enterprises still do not have such a large capital advantage to operate mass customization. He stressed: "the clothing industry in the future will become the coexistence of large-scale production, mass customization and advanced garment customization.

In China, there will be a part of the garment enterprises for mass customization, and the introduction of data and information, which is an irreversible mode of production.

But these enterprises should not be too hasty to operate mass customization. They need to change slowly and gradually adopt comprehensive information support according to their own capital status.

China's garment enterprises need RFID technology to support it, and this technology will also improve production efficiency for many garment enterprises.

Now there are many new ways of manufacturing. We must adopt reasonable production mode according to our design form and way. "

In terms of mass customization, the red collar group has made the success of garment personalization in the end because it realized that personalization will become the mainstream trend.

But compared with the red collar, the main consumer groups are positioned in Europe and the United States. A large proportion of consumers in China will become the target audience of mass customization.

The mode of mass customization needs to be developed, and domestic enterprises are in urgent need of comprehensive information support in production. All these are waiting for more enterprises to study and polish.