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Hengda Shoe Industry Accelerates Its Pformation And Upgrading With Technological Innovation.

2010/7/16 15:31:00 80

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In the recent 2008 -2009 annual conference of new brand names,

Hengda Group

General manager Dan Cunli, as one of the business representatives, delivered an important speech.

In his speech, he suggested that footwear enterprises could accelerate the pformation and upgrading of enterprises' development strategy and create a new value proposition for consumers to create quality life by enhancing their technological innovation capability, and hoped to promote the development of the economy and footwear industry and promote the pformation and upgrading of the entire industry through the successful development of Hengda.

Since the financial crisis in 2008, governments at all levels from central to local governments have given full attention to the survival and development of enterprises, and put forward the development policy of "pferring mode and adjusting structure". Leather industry as a traditional industry, changing the way of development and upgrading to technology intensive fashion industry has become an urgent need.

Hengda Group has fully seized the opportunity of the state's "pfer mode and structural adjustment" and embarked on a scientific development road for consumers to create "quality products - quality brand - quality life", and created the development strategy of "technology intensive fashion industry new mode".

Around the development strategy of "pformation and upgrading of technology intensive fashion industry".

Hengda

Constantly strengthening the capability of independent innovation, relying on the high-end research and development platform such as the national accredited enterprise technology center and the Shandong industrial design center, Hengda will invest 5.6% of its revenue into research and development work every year, constantly improve its personnel building mechanism, establish effective incentive mechanism, implement multi-dimensional incentive methods to condense and cultivate high-level talents, and cooperate with international first-class brands such as NINEWEST and GUESS, so that R & D can directly connect to the international level. At present, there are 610 national patents for declaration and authorization, 39 participating in the national industry standard, 150 more products (Technology) being awarded provincial or national awards, and the first in the industry.

Relying on strong R & D capability.

Hengda

Constantly committed to the value proposition of "creating quality life for consumers", actively innovating marketing mode, implementing the most avant-garde fast growing mode in the world, realizing the 7 day update of products, and bringing the big price fashion consumption to consumers. The personalized customization business carried out by enterprises breaks the limitation of the universal standard of 1 billion 300 million people, so that consumers can "measure shoes" and bring personalized experience to consumers.