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The Survey Shows That Consumers Love The "Moderate Fashion" Down Jacket.

2010/7/16 15:52:00 37

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Among the respondents, women accounted for 65.09% and men accounted for 34.91%.

3.90% of the respondents were under 20 years of age, 78.70% of the respondents aged 20-29 years old, 10.62% of the respondents were 30-39 years old, and 40 of the respondents were 6.78%.

They have different preferences for the down jacket pattern. They are among the top of the formal clothing department. They have 47.28% fans, 17.31% of consumers like leisure money, 24.94% of consumers like jacket, and the lovers of windbreaker are slightly lower, accounting for 10.47%.

At the same time, 7.78% of consumers like it.

Down Jackets

The style is sports, 48.63% of the consumers are fashion oriented, 16.01% of the consumers are simple and generous, 27.58% of the consumers prefer casual type down garments.

Consumer favorite

Down Jackets

What is the fabric? Polyester fabric is light weight, soft handle and wear-resistant fabric occupy a dominant position, 92.02% of consumers love it; because polyester cotton fabric shows good finish, and has a certain luster, it likes 6.33% of its consumers; 0.05% of consumers like nylon fabric, it feels soft, but lacks a certain "bone"; even if the cotton brocade fabric is bright and bright, the handle is smooth and full, but its "supporter" is only 1.60%.

And their basic requirements for fabrics are mainly in four ways: to prevent leaks, windproof, breathable, wearable and practical, and to prevent static electricity. The consumers who require these four aspects account for 25.01%, 25.01%, 24.97% and 25.01% respectively.

For the fashionable clothing with strong elements, consumers have different attitudes.

20.77% of consumers think that they like to buy; 73.24% of consumers prefer but do not buy them. They think that the down jacket with strong fashion elements will soon become obsolete, and 5.99% of consumers do not like this kind of down jacket.

At the same time, 73.26% of consumers have a general demand for their down garments. 20.75% of consumers think fashion is very important, 5.99% of consumers do not think so.

About the price of down garments, 0.90% of consumers hope.

Down Jackets

Below 300 yuan, 37.36% of consumers expect the price range of the down garment to be 300-500 yuan, the consumers who expect the price to be 800-1000 Yuan account for 47.18%, 10.72% of the consumers think that the ideal price range is 800-1000 yuan, and the ideal price of 3.84% consumers is more than 1000 yuan.

53.87% of consumers will choose to buy down clothing during the discount period, 42.34% of consumers will buy during the new listing period, and 3.79% of consumers will choose randomly.

Where do they prefer to buy down clothing? 7.28% of the consumers like to go to the general store, 39.70% of the consumers who buy the down garments in the exclusive stores, 3.54% of the consumers often go to the wholesale market, and 49.48% of the consumers are willing to go shopping.

The majority of consumers do not care about the phenomenon of copying money in the market. 73.27% of consumers think it is very good, so the choice is rather large. 20.75% of consumers think it doesn't matter, but the consumer who dislikes this behavior and resolutely does not buy it accounts for 5.98%.

When buying down clothing, brand, style, fabric, color, price and quality inspection are all within the consumer's consideration.

In the down jacket, what are the consumers' dissatisfied places? The proportion of styles, fabrics, colors, functions, workmanship and details are all in proportion.