Capital Service Enterprises Promotion: Direct Discount Instead Of "Full Reduction" Mode

In a discount, direct Discount? Replaced by the previous "full reduction" approach, part of the season clothing discount reduced to 50 percent off.

It turned out that spring this year is shorter than previous years, resulting in a large number of spring stock. Enterprises in the summer "run away" discount to return the funds as soon as possible, start the next quarter of R & D and production; in order to ease the overall domestic capacity overcapacity, exports of goods into the domestic channels to digest; and online shopping for the impact of the physical store, forcing brands to take more "sincerity" to impress consumers.

When summer clothes are selling well, the discount shops in the capital market are everywhere. Clothing this summer Discount? The season is almost one month ahead. The alluring discount rate of "full court 50 percent off" and "low to 70 percent off" has made the stores full of people.

I visited more than half of Raffles square, Zhongyou department store, new world, Xidan Joy City and many other shopping malls. brand Businesses have launched different levels of promotional activities. Whether clothes or shoes, shopping centres are full of "discount cards" everywhere. In these discount cards, the author found that in the past years, the shopping mall was full of "full reduction" mode (that is, after the purchase amount reached the prescribed amount minus the corresponding amount, such as "199 yuan to reduce 99 yuan"), only a few brands were adopted this year. Most brands adopt different discount promotions, and even in some shopping malls, almost all brand businesses simply abandon the "full reduction" means, but discount directly on the original price.

Through interviews, I understand that many consumers said that the discount in summer this year was nearly a month earlier than in previous years. The large-scale discount activities that will appear in the shopping mall after August will start in the last week of June this year, and the discount will be greater than in previous years.

The shocking discount rate has made many consumers uneasy to spend a lot of money. ZARA H&M, MANGO and other popular shops crowded, the 50 percent off poster posted in the window attracted many female consumers coming to Taobao. Because only a small number of new products in individual brand stores do not participate in discounts, most of the brand discount offers include full merchandise.

It can be seen that most female consumers enter the store and carry out "carpet search" for each shelf without letting off any of their favorite products. So in the procession of long queues, consumers are mostly holding many clothes. There are few occasions when customers hold one or two clothes waiting for fitting. A customer showed her "trophies" to the author: 60 yuan T-shirts, 99 yuan shorts, 199 yuan jeans and so on. Most of the purchased items were purchased at 5-7 discount prices, which saved nearly 1000 yuan compared with the original price.