Taiwan Grabs The Brazil Market: Strives To Export Textiles And Other Products:

South Korea, China, Germany, Japan, India, Indonesia and Italy, are the main competitors in Taiwan's sales of Brazil products. The marketing strategies of these countries in Brazil are as follows:

(1)

In 2009, the amount of Brazil exported to Korea amounted to US $4 billion 818 million, ranking sixth in Brazil's main supply country list, which is the main competitor of Taiwan's electronics, electrical appliances and textile products.

South Korea's LG, Sumsung and other large enterprises have set up assembly plants in Brazil for many years, and expand the export of Brazil electronics and computer components to Korea, and these enterprises often promote the country's electronic, computer components and 3C products with strong media advertising.

The Korea trade promotion society attracts Brazil businessmen to visit professional exhibitions in South Korea through subsidy.

In addition, many overseas Koreans sell Korean textiles in the BomRetiro District of St Paul, Brazil.

(2) India, Indonesia

In 2009, the amount of India exported to Brazil and Indonesia was 2 billion 190 million US dollars and 989 million US dollars respectively, ranking fourteenth and 34 in Brazil's main supply country rankings respectively. These two countries are the main competitors of Taiwan textile products.

India and Indonesia were the second largest and three largest textile suppliers in 2009, ranking sixth in India. India often expanded the Brazil market through the comprehensive exhibition of its products, while Indonesia took part in the professional exhibition to expand the Brazil market.

(3) mainland China

In 2009, the amount of Brazil exported to mainland China amounted to US $15 billion 911 million, ranking second in Brazil's main supply country list. Electronic and electrical components, machinery, information and 3C products were the main competitors of Taiwan and Mainland China.

Toys, shoes, cutlery, hardware and other products produced in mainland China are easy to be welcomed by the middle and low income people in Brazil because of their low price.

The mainland of China has been trying to win the Brazil businessmen as its agent by providing financing, and is also committed to developing the market by actively participating in the Brazil professional exhibition.

In recent years, the mainland has strengthened its economic and trade relations with Brazil after investing in factories and other industries.