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The Strength Of The Two Garments Is More Intense In The Expo Hall.

2010/7/17 10:33:00 104

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World Expo, known as the "economic Olympiad", is considered by many to be a "World Architecture" garden.

From May 1st to October 31st, in the 184 days, it showed the rich and colorful contents of architectural customs, customs, cultural characteristics and latest scientific and technological achievements of various countries in the world. It became the real reason for attracting tens of millions of people in World Expo, Shanghai, China in 2010.

As of July 5th,

The World Expo

The total number of visitors to the park has reached 23 million 72 thousand and 600.

In fact, when looking at architecture, watching creativity and watching local customs, it is also interesting to see the display of clothing and clothing culture in various national museums in Expo Park, and try to dig deeper meaning behind their exhibitions.

Costumes and costumes have always been part of the splendid culture. They not only express the present state of life and culture, but also witness and recall past history and become part of it.

If you visit World Expo, this feeling will always be on your mind.

Among the national pavilions visited by reporters, they were most strongly expressed.

Dress culture

This is Italy, followed by the French Pavilion. In the Museum of China, the development of China's garment industry has been exhibited in the form of block diagram for more than 30 years since the reform and opening up.

Some other countries also show their clothing and clothing culture, or the current clothing business culture, such as Spain's international clothing brand Mango, which is displayed at the outlet of the Spanish Pavilion, and retailing on the spot. In India, Sri Lanka and other pavilions, the series of costumes and handicrafts made in China are also exhibited. Another national pavilion is a historical culture, folk customs and living conditions, such as Denmark, Finland, Croatia and so on.

Copenhagen's fur is famous all over the world.

In the Danish National Pavilion, there is a special area to display fur products and design ideas.

The fur from Copenhagen can be designed as a jacket or a lady's fashionable coat. It can be fitted to the outermost layer of the helmet, and can also be made into the ornament of the key chain. Even the hairpin used by girls is covered with fur.

This makes people feel the development of fur design locally.

The tie displayed on the Croatia Pavilion is very impressive.

These ties match pictures and words to the past crowd. The necktie, which represents one of the western fashion elements, is actually originated in Croatia.

During the thirty years of European war, Croatia light cavalry came to Paris, and wore a bright necktie around their necks, which is part of Croatia's traditional costumes.

This way left a deep impression on the Parisians at that time.

Therefore, tie tie has become a new fashion in Paris.

The exhibition hall of Finland Pavilion is very ingenious.

Exhibition hall

It has been designed into different kinds of scenes, such as foyer, living room, kitchen and so on, showing the modern life state of Finland people in all directions.

In such a display area, the display of Finland clothing is also very ingenious. Different categories, differentiated garments and textiles, from outdoor to home, correspond to different showrooms, showing different characteristics.

Among them, a bed design inspired by the natural scenery of the sky and backwoods, left a deep impression on the reporters.

At the exit of the exhibition hall, Finland also lost no time to display and sell the famous brand of children's clothing in Finland, its price is about 200~500 yuan.

In some South American countries and Middle East countries, there are many historical costumes with local folk customs and ancient accessories and accessories, such as bracelets, headgear, tea sets, etc., which deduce different cultures and histories among different regions and countries, making world history look gorgeous in people's eyes.

Representatives of traditional strength

France and Italy are stronger.

At the entrance of the French Pavilion, there are both French courtyards and Chinese gardens.

LVMH is one of the four leading sponsors of the French Pavilion.

The exclusive exhibition LV has an independent exhibition area.

The French are romantic and worthy of the name.

The French Pavilion is a building floating on the water. When you enter the entrance, you can see the green plants, which highlight the style of French courtyard and conform to the concept of Chinese landscape.

It is designed perpendicular to the viewing platform on the horizontal plane, which mimics the structure of Chinese quadrangles.

In the French Pavilion, the treasures of the town hall from the famous ossei Museum in France are exhibited. The works of several French masters include Miller's "evening bell", Manet's balcony, Van Gogh's Al ballroom, Cezanne's "coffee pot woman", Bonnard's "make-up room", Gauguin's "meal", and Luo Dan's sculpture "Bronze Age".

Each of these works is worth more than 100 million euros.

They never left France together, but this time they came to Shanghai together.

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LV display

In order to introduce modern art, in June, the French Pavilion "focus area" specifically launched the French contemporary art boutique - 2009 Marcel Du prize winning four entries for French artists, including the winner of the grand prize, Saldanha A Fei.

Marcel Du, a founder of the French Art International Communication Association (ADIAF), is one of the most prestigious awards in contemporary art.

With the theme of "Better City, better life" in World Expo this year, the theme of the French Pavilion is "emotional city".

French perfume is famous all over the world.

So in the French Pavilion, the French Pavilion perfume was also introduced.

The French Pavilion of World Expo, Shanghai can tell you that some countries produce business cards, while France perfume, because France needs to express the characteristics of its "Sensual City".

A box and bag from France also make fashion fans all over the world crazy, yes, that's LV.

LV belongs to the LVMH group, which is one of the four chief sponsors of the French Pavilion. LV has become the sole luxury brand of the French Pavilion and has a special exhibition area.

The whole exhibition area of LV is about more than 20 square meters, which is adjacent to seven art museum exhibits.

The entrance to the LV exhibition has copied the entrance of the Paris subway station designed by Hector Guimard Guimard (Hector Guimard) with the new art style (Art Nouveau), and created a vivid visual effect combined with the latest LV 2010/11 autumn and winter fashion video.

With the help of advanced digital projection technology, this exhibition area makes people's perception of space constantly changing and bringing people into a journey to Paris.

The journey through Paris and Shanghai is led by a dancer, collecting stars that are pformed into Monogram flowers from a LV handbag and affixed them to a suitcase.

Then the suitcase burst open and a golden rain spread.

And the whole exhibition area is most conspicuous than the large suitcase with LV specific LOGO in the center of the exhibition hall.

The French Pavilion of Shanghai World Expo can introduce: "for France, Shanghai World Expo is a very important historical point. We believe that World Expo will be different from Paris and World Expo in 1900.

The economic crisis has brought some difficulties, but the more we face the crisis, the greater the need for large-scale activities, because big activities will give us confidence in the future.

It is also reported that during the period of World Expo, LV also carried out the "LV one hundred year Expo review Exhibition" at its store in Shanghai Heng Long square.

The exhibition shows more than 20 precious bags, which have been shipped to Shanghai by the LV Museum of Asni e res, France, and have been exhibited at the Expo.

Jia Shijie, global chairman and chief executive officer of LV, said: "we are honored to bring our expectations of luxury goods to 2010 World Expo, Shanghai.

China is one of the most important markets in LV, where people appreciate real excellence and exquisite craftsmanship.

We are very glad to use the opportunity of the Expo to further deepen our ties with the city of Shanghai and even the Chinese people.

11 groups of models on clothing walls in Italy Museum

Italy Pavilion deducts fashion and shoe culture from many angles.

Concierge uniform is designed and made by PRADA.

If you want to ask the pavilion which is designed to be meaningful, then the Italy Pavilion can not fail to say.

The Italy Pavilion covers an area of 7800 square meters, with the theme of "people's city, enjoying Italy's way of life" as the theme, explaining the culture of all aspects of Italy.

Such a pavilion with interesting life goes in from the entrance. Besides the eye-catching dome of the Florence Cathedral designed by Brunelleschi, it shows the fashion culture to the whole world.

At the Italy Pavilion, 4 giant models displayed on the central square of the exhibition hall and their clothes were very eyed.

The 4 models are all 3.5 meters tall, and the fashions worn on them are naturally of the same size.

The first black black lace and lace dress was designed and made by Dolce Gabbana. Zegna displayed a black single button large lapel suit and two button long coat; Prada showed a blue crystal bead like fashion; Versace displayed a typical Chinese red single shoulder wrinkle long dress.

According to the introduction, the 4 brands of Dolce Gabbana, Versace, Prada and Zegna all inspired the fashion design from "fun life".

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The Italy Pavilion shows its world famous handmade footwear industry.

In addition to these 4 models, the Italy pavilion's right-hand side of the door shows the fashion walls of the fashionable clothes.

The costumes on this wall are evening dress, suit and so on.

There are about 22 models and 11 groups of models on clothing walls.

The 4 models and 22 models of regular size reflect the pride of Italy in its fashion.

Apart from showing fashion culture, the Italy Pavilion also shows its equally handmade footwear industry.

Salvatore Ferragamo's shoes have long been popular among celebrities.

In a special exhibition hall of the exhibition hall, there is a dark red heel shoe with a length of one meter long and a heel of about one meter tall.

Wrapped around a meter high heel, dozens of pairs of latest styles of sandals are displayed.

According to the introduction, from the opening day of World Expo to May 15th, visitors can observe the shoe making process of Ferregamo handcrafted master at the production craft Laboratory of Italy Museum. The lucky draw can also get a pair of Ferregamo shoes.

From June 16th to June 31st, the teacher from the Italy Institute of handcraft garment production also showed how to make senior men's wear.

In addition, the uniform of the concierge reception staff of the Italy pavilion was specially designed and produced by Prada.

Their uniforms are made of fabrics such as satin and elastic silk, and highlight the fashionable and elegant images of the concierge receptionists in Italy museum through the bright and vivid coloring of rose red, white and metallic colors.

Men's uniform shoes are nylon and embossed leather sports shoes. Men's uniform shoes are nylon and top leather. The two uniform shoes are decorated with gray and white coloring, and women wear silver ornaments.

In addition, the uniform is equipped with a silver skew spanning shoulder bag, the classic Prada parachute canvas series.

In 2010, Belyanmino Koundieri, general representative of the Italy government of World Expo, Shanghai, said: "we are particularly proud to have partners like PRADA. PRADA is one of the most representative and popular brands in Italy."

Like France, at such a special occasion, the Italy Pavilion so heavily publicized Italy's manufacturing, and also expressed its extreme interest in China's consumer market.

Reporter's line of sight

Many friends who have been abroad have feelings. Now, in front of the luxury stores in France and Italy's most famous commercial streets, long queues consume, many of them are Chinese.

In China's local market, consumers are more enthusiastic about such brands.

According to the World Luxury Association report, global sales of luxury goods have slowed down significantly due to the financial crisis.

In 2009, global luxury sales fell by about 8%, to $230 billion.

Specifically, sales in Europe, Japan and the United States dropped by 8%, 10% and 16% respectively, and this year, China's luxury sales rose by 12%.

As of December 2009, the total consumption of luxury goods in China has increased to 9 billion 400 million US dollars, with a global share of 27.5%.

China surpassed the United States for the first time and became the world's second largest consumer of luxury goods, after Japan.

At the same time, according to the association's forecast, the total consumption of luxury goods in China will reach 200 billion yuan in 2010.

By 2015, the share of the global luxury goods market will reach 32%.

In the next 5 years, China's luxury consumer market is expected to reach US $14 billion 600 million, which will occupy the first place in the global luxury consumption market.

Obviously, LV is well aware of the importance of the Chinese market and is well aware of Chinese consumers' fanatical pursuit of international luxury brands like them.

With the auspicious auspicious day of World Expo, they should obviously promote themselves, and at the same time, speed up the expansion of the Shanghai market and the Chinese market.

LV's first store in Shanghai is located in Hang Lung Plaza, Nanjing Road, which is the most famous luxury brand gathering place in Shanghai.

Because of the Expo opportunities, Hang Lung Plaza will soon upgrade its original LV flagship store and pform it into one of the 20 only flagship stores in the world.

While planning to upgrade the old store, LV also accelerated the opening of a new store in Shanghai.

During the Expo, LV's new flagship store located in Shanghai Li Bao Plaza.

The flagship store has an area of over 1500 square meters, the largest global store in China, and sixth flagship stores and thirty-first exclusive stores in mainland China.

In addition, the SHANG Jia center invested by LVMH group has broken ground in Hongqiao, Shanghai.

In the future, top brands such as LV, FENDI and Givenchy will set up shop here.

Zegna has also opened the first global concept store in Shanghai, which is divided into two layers, with an area of about 1100 square meters.

The global concept store is Zegna's fifth concept store with Peter, Marino, after Milan, New York, Shinjuku and Hongkong.

Shanghai Plaza on Huaihai Road in Hongkong also attracts many first-line brands.

Cartire flagship store, known as the world's jewellery king, has opened the world's top watches, watches, leather goods, glasses and perfume. The US brand Tiffany has opened 600 square meters of flagship store here; Coach has also opened the first flagship store in mainland China.

Armani's new store will also enter Hongkong square.

It is also understood that the five major shopping malls along Nanjing West Road in Shanghai are expanding the storefront for international brands to upgrade their flagship stores to the world flagship store.

Even some cheap fashion brands such as Mango are also optimistic about the Chinese market, which sells and sells Mango brand clothing at the outlet of the Spanish National Pavilion.

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Founded in 1984, Mango began to enter the Chinese market in 2002. Now it has opened stores in Shanghai, Beijing, Shenzhen, Guangzhou, Chongqing, Hangzhou, Dalian, Harbin, Chengdu and other cities.

It has shops in Hong Kong Hui square, Raffles Plaza and nine sea Baisheng shopping center in Shanghai. There are shops in China World Trade Center, Dongfang Xintiandi, new world department store and Xizhimen Jia Mao in Beijing.

At present, it has 1392 stores in 95 countries.

According to the brand development plan, Mango will increase to 1500 stores worldwide this year.

2010 is a key year for Mango to expand its market in China.

In this year, Mango will open at least 15 stores in the Chinese market. The important cities in Xiamen, Qingdao, Ji'nan and Zhejiang will be their key strategic cities.

In Mango's view, China will become one of its largest markets in the world.

When all kinds of international brands have been betting on the Chinese market, when most Chinese consumers are still very keen on these international brands, in the face of such a trend, a group of local clothing brands that belong to China do not know whether they have prepared enough to cope with more intense market competition?

The India Pavilion shows the situation when India women get married.

A bed designed from the sky and backlit woods in Finland.

Finland Museum Hall lifestyle costumes display

Emerging market representatives

Vietnam and Sri Lanka rely on manufacturing advantages.

Southeast Asian countries fully display "made in China"

"Made in China" is between insistence and turn around.

When the world fashion power such as France and Italy dress costumes as part of their cultural aspirations and display their fashion and brand culture to the people of the world, Sri Lanka, India and other countries from Southeast Asia and South Asia display and sell their very important manufacturing culture to people all over the world in another way.

From the archway to the India Pavilion, the first thing to see is restaurants and souvenir shops on both sides.

There are about seven or eight small shops selling souvenirs of India made garments, various kinds of jewelry, wood carvings, spices and so on.

A long silk scarf, priced at about 50 yuan, is a hand woven knitted vest with a flower pattern. The retail price is about 200~300 yuan. A ring with emeralds is retailing at 2000~4000 yuan.

Sally, a featured India, is also shown in the exhibition hall. As an important part of India culture, the exhibition shows the situation of India girls getting married. When the girls get married, the home furnishings, furniture and so on are vividly presented in front of people.

The shy, imminent model bride is sari.

In the National Pavilion of Sri Lanka, the manufacturing industry and manufacturing culture are the highlights.

Entering from the entrance is the display of clothing and all kinds of handicrafts made in Sri Lanka.

The clothes displayed here are mostly used in batik dyeing, dark red, dark coffee, and jewel blue. In Buddhism, Sri Lanka is a very typical clothing for men and women. Its clothing patterns are also related to religious beliefs. These patterns are interwoven with the arrangement of the mysterious Buddhist culture in the whole pavilion.

In addition to clothing manufacturing, Sri Lankan Pavilion shows the Sri Lanka women's hand-made textile lace, and the Sri Lankan men's manual cutting of diamonds and making wooden elephants.

The products of the Sri Lankan pavilion are not only displayed but also sold.

The items sold include clothing, wooden handicrafts, handmade leather wallets, rough cloth toys, diamond ornaments and so on.

An ordinary sleeveless batik skirt or skirt is priced at 150~380 yuan here. A cloth handmade toy retails around 50~200 yuan, a hand-made silk colored bracelet with a price of about 20 yuan.

Many visitors came to bury these items.

If you are not in the Expo pavilion, if you put aside the style of the product, it will make you feel like a small commodity wholesale market in a Chinese city.

Reporter's line of sight

It is probably not accidental that fashion brands can display their brands and fashion culture, or countries like India and Sri Lanka display their manufacturing culture.

Over the past few years, with the upgrading of "made in China" to "China", along with the overall pformation and upgrading of China's economic development mode, with the increasing rigidity of various factors in the domestic market, the topic of China's manufacturing and industrial pfer has been placed more and more in front of us.

While China's industry is thinking about pformation, manufacturing competitive advantages of Vietnam, India and Sri Lanka are beginning to emerge.

In fact, some enterprises in Jiangsu and Zhejiang provinces have already set up factories in these countries, and have begun to open up local markets.

Take Sri Lanka as an example, the textile and garment industry is the pillar industry and the most important industry of its national economy.

As the most employed sector and the largest export earning industry, the government of Sri Lanka has always attached importance to, encouraged and supported the development of the textile industry.

The local textile and garment industry has about 1000 enterprises, 90% of which are garment enterprises and 500 thousand of the employees, accounting for 1/3 of the manufacturing industry.

Sri Lanka's textile and garment industry is highly concentrated, with 50 enterprises occupying 50% of the total production and 80 enterprises occupying 80% of the total exports.

Textile and garment production accounts for 6% of Sri Lanka's national output.

Since 1986, the textile and garment industry has become the first foreign exchange earning industry in the country.

In 2006, Sri Lanka clothing exports nearly $3 billion 200 million; in 2008, Sri Lanka textile and apparel exports 5 billion US dollars, accounting for 70% of the country's foreign trade exports, of which clothing exports accounted for 93% of the textile and garment industry exports.

In Sri Lanka's textile and clothing exports, the United States and Europe are the main destinations, accounting for 58% and 37% of their clothing exports respectively.

Among Europe's exports, Britain has a 40% share.

Insiders pointed out that compared with China, Indonesia, Vietnam and other places, Sri Lanka's investment costs and labor costs are relatively low, and is becoming a new Asian garment manufacturing center.

Vietnam's textile and garment industry is also the main force in the country's export earnings, and more than 80% of the total textile and apparel products are exported.

In recent years, Vietnam's textile industry has developed rapidly, and has become one of the leading industries in Vietnam, creating 2 million 200 thousand jobs for Vietnam, accounting for 35% of the total number of employment in the industrial sector.

According to statistics, Vietnam exported 9 billion 100 million US dollars of textile and clothing in 2009, ranking eighth in the world.

At present, Vietnam's textile and garment exports account for 2.69% of the world market share.

In the US and Japanese markets, Vietnam ranked only 7.4% in China and 4% in China.

In the past 10 years, Vietnam's textile and clothing exports increased 78 times, from 116 million US dollars in 1991 to US $9 billion 100 million in 2009.

Now Vietnam's textile and clothing have been exported to the world's major import markets, especially for the US market, exports increased by nearly 100 times, from 47 million US dollars in 1991 to 5 billion US dollars last year.

In early 2009, the Vietnamese government approved Vietnam's textile development strategy from 2015 to 2020.

The development strategy proposes to encourage domestic and foreign economic sectors to invest in the development of the textile industry so as to serve domestic textile production and export.

Vietnam Textile Association said that in 2010 Vietnam's textile and clothing export target was 10 billion 500 million US dollars, an increase of 14% compared with the same period last year, and the export target for 2015 was 16 billion to 18 billion US dollars.

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Under such circumstances, Vietnam has ushered in more and more overseas investments and orders.

At present, Nike and some big enterprises in Korea have set up factories in Vietnam.

Hong Kong and Taiwan enterprises regard Vietnam as an ideal place for industrial pfer.

It is understood that the labor cost of garment workers in Vietnam is only about 40% of that of Ningbo.

The output value of light industry and raw materials produced by Wenzhou businessmen in Vietnam reaches 50 million US dollars a year.

With the full start of the China ASEAN Free Trade Area and the gradual implementation of zero tariff, Vietnam will gain more profit margins.

There is no denying that the status of "made in China" is still unshaken as a whole. But when Vietnam, India, Sri Lanka, Pakistan and Indonesia become more and more "made in China" competitors and share more and more in the global industrial chain, how long will the advantages of "made in China" continue?

We all know that "made in China" needs to turn magnificently; however, it is doomed to go through a difficult period in the process of pformation, which has just begun to turn unfinished, and the advantage still exists to a certain extent.