Sponsoring The Chinese Boxing League

Recently, from the famous sports goods (China) Co., Ltd., it was noted that in April this year, it became a strategic partner with the first Chinese Boxing League and the avant-garde Tiansheng boxing club. This marks a new move from celebrity endorsement to sponsorship.

At present, there are many ball games in China, such as football, basketball, volleyball, table tennis, baseball and many other non ball games. At present, there are only traditional tournament tournaments under the traditional system. The Chinese Boxing League is another annual League project approved by the State Sports General Administration after the Olympic Games such as football, basketball, volleyball and table tennis. This also marks the opening of China's boxing market.

Boxing League is a new attempt, so Boxing League attracts many people's attention.

Since the restoration of boxing in New China in 1986, there has been no National Boxing League since 1986. However, in recent years, various types of domestic boxing matches are very popular, and CCTV's ratings are also very high.

At the Beijing Olympic Games, the Chinese boxing team won 2 gold, 1 silver and 1 bronze, all of which increased the attention of sports fans to boxing.

The launch of the Chinese Boxing League is one of the concrete manifestation of general secretary Hu Jintao's "advancing China's sports power to a sports power". It is also the principle of implementing the "insisting on coordinated promotion of sports and economic and social development, adhering to the combination of state run and social work, government regulation and market regulation", and establishing a new competition system with clubs as the unit.

Although its scale, commercialization and professionalism can not be compared with the current CBA and China Super League, it is a heavy punch that Chinese boxing circles have made in the normalization of competition.

This is also a major reason for the sponsorship of this event.

It is understood that celebrities will adjust their strategies in the future, cancel their spokesmen and seek cooperation in sports events. This is the trend of the times, because at present, the influence of stars has not been so popular in the past few years. It is a new phenomenon in the sports industry in recent years from the spokesman's attention to other sports events. The spirit of boxing is highly consistent with the brand concept of "better doing". This is also a bold attempt.

In recent years, influenced by the financial tsunami, many domestic sporting goods companies have generally adopted the strategy of controlling marketing expenses in order to survive the winter safely. However, investing in huge sums of money to attack the Chinese Boxing League's avant-garde Tiansheng boxing club has undoubtedly ignited a winter fire in China's sporting goods industry, making this young enterprise focused on sporting goods manufacturing full of confident dreams and youthful vigor.