Approaching International Brand Clothes

Style review: "when you can't find the right clothes, wear Chanel."

It was originally a tradition of rebellion against tradition, but now it has become a symbol of tradition.

Type: Ladies' wear and advanced garments.

Registered place: Paris, France

Target consumer group: mainly high consumption level.

cerruti

Style review: more refined and more routine, with traditional elegance and majestic simplicity.

Type: Advanced garments

Registered place: Paris, France

Target consumer groups: middle and high income consumption, mainly men's clothing, category extends to women's clothing.

IVF Saint Laurent

Style summary: after 1980s, the design of clothing tends to be flat.

Type: Ladies' wear and advanced garments.

Place of registration: Paris, France (1962)

Target consumers: "elegant gentlemen and ladies"

Calvin Klein (CalvinKlein)

Style overview: the brand's clothing is neutral, but critics say "sexy."

Type: high fashion, advanced garments

Registered place: New York, USA

Target consumers: 1. Calvin Klein, high fashion;

2.cK CalvinKlein, advanced garments are all above medium consumption level.

3. Calvin cline cowboy, second line brand, young style

Style review: the brand still insists on its luxurious style in today's emphasis on functionality, and conquers the most vain people in the world.

Type: high fashion, advanced garments

Target consumer group: fashion is mainly aimed at Royal aristocracy and acting stars.

Second line brand -- for young people who are sensitive to fashion.

Nina Ricci

Brand review: after 65 years of hard weather, it has always been one of the most famous names in France's "luxury industry".

Type: Ladies' wear and advanced garments.

Registered place: Paris, France

Target consumers: "rich ladies and gentlemen"

Givenchy brand

Style review: has always maintained "elegant style".

Type: evening wear, straight tube skirt, sheath type evening wear.

Registered place: France

Target audience: celebrities of all ages and identities.

Polo

Style review: from the day of its birth, it surpassed the image of dress and became the symbol of the eastern American way of life.

Type: Advanced garments

Registered place: New York, USA

Designer: Ralph Lauren

Brand line: Men's wear, women's wear, formal dress, second line brand, cheaper work clothes and casual wear.

Brand review: the standard Tennis uniform of France in 1930s was a shirt with rolled sleeves.

The famous tennis player nicknamed crocodile wore a short sleeved knitted sweater for the first time, embroidered with crocodile, which is his nickname.

Good market sales in 60s led to the killing of the brand -- the counterfeit put its logo upside down.

Type: ready-made garments

Registered place: Paris, France

Categories: shirts, children's wear, men's cosmetics, tennis shoes, casual wear, golf equipment.

Target consumer group: middle class

Lee

In the past more than 100 years, Lee jeans have been in the lead, creating the trend of design and the pioneer of jeans.

Henry David Lee founded H D.Lee in 1889 to produce jeans for marketing.

In 1911, Lee launched the first hanging bag type worker trousers Onion-Alls.

In 1926, Lee pioneered the development of zipper jeans and successfully designed specially comfortable pants across Saddle Comfont.

In 1936, Lee leather brand was born with genuine leather branding Hair-on-Hide solid and natural.

In 80s, it made the world's largest Lee101-Z jeans, 28 meters tall, creating a Guinness record and becoming the first American brand to enter the Chinese market.

In 2000, Lee jeans were developed and sold well in more than 200 countries around the world. Jeans are well designed and vivid, becoming the authority of jeans.