Holland Fashion Design Office Has Replaced Pornographic Shops.
hear
Netherlands
Amsterdam has opened up a new field.
Fashion District
From the day of its birth, it was very attractive because its location was chosen in the famous red light district.
Recently, reporters at the Holland Fashion Week Organizing Committee's introduction, visited the red lantern District fashion shop that opened only two years ago, and interviewed young people who settled down in the red light district.
Design
Teachers.
Spend $40 million on 1/3's red light district window.
Before passing through the red light district of Amsterdam, there were always some "guilty". This time, because of the "cover" of the people in Amsterdam, the reporter could finally take pictures in the red light district.
You know, photography is not allowed here, especially for window girls, who are said to be stared by triads.
Sex shops, nightclubs and cannabis shops flooded the entire block along the river.
Who could have imagined that the place adjacent to these sights would start to become a fashion designer's paradise.
Curious, I can't help feeling that Holland people are looking for different ways of design inspiration.
The red light district of Amsterdam has been in the history of hundreds of years. It has also created a serious disaster area for drug trafficking and population smuggling, creating a reputation of 100 million.
The creation of the red light district fashion shop originated two years ago.
At that time, when the government officers passed by here, they were wondering: "why can't these windows be used to show the mainstream stuff, such as fashion?"
With this idea, the municipal government and local fashion agencies immediately decided to spend $40 million to buy 18 houses that once were pornographic places and pform them into a window for Holland fashion designers to display high-end fashion.
The 51 windows of the 18 buildings account for about 1/3 of the total number of windows in the red light district.
The Amsterdam government has rented out these windows to jewelry and fashion designers, and now 16 young designers have been stationed in them.
Fashion design offices have replaced pornographic shops.
These fashion design rooms are scattered on both sides of the river, and every time they see a house, doors and windows are marked with brand names, which are well identified.
Interestingly, in the window of the fashion design room, most of them are high quality garments, and the prostitutes in the pornographic shop window next door are making a difference to the pedestrians.
The reporter walked into one of the design rooms. The staircase built in seventeenth Century was very narrow, but the room was very bright and spacious. It used to look at the indoor scenery from outside. This time, standing in the house, the passers-by also saw clearly.
Now these houses have been newly painted, and the large worktables, hangers and plastic models have almost forgotten the original uses of the houses.
Several of the clothes makers in the room were busy sewing beads onto their clothes.
In another fashion shop, two Post-80 female designers received reporters.
They are very professional in explaining the choice of fabric, and show us the clever images on the wall.
It is said that the clothes and jewellery designed here have not been sold to the market yet, and they have been bought away by customers.
Reporters can not help feeling that girls who are also young girls, why can't those window girls next door choose a more dignified way of life?
Fashion in red light district is very popular among Dutch people.
It is worth mentioning that the "new tenants" here also include some successful Holland designers, such as Yang Tai Mino who participated in the Paris fashion week.
Some exhibits even represent the highest level in the fashion design world of Holland.
The reporter asked the head of the local fashion agency: "can tourists associate these clothes with the surrounding pornographic environment?" the other side calmly replied, "you come from China, and naturally feel incredible, but the Dutch think fashion is fashion and distinguish red from the red light.
And these windows are upstairs in ordinary houses, and the three generations are living here.
In fact, the publicity effect of displaying works in red light district is huge.
Maybe this is Holland style thinking.
It is said that after the establishment of the red light district fashion brand, the first window show was very successful. The tourists who visited the red light district were attracted that night, and the surrounding window girls had to go out of business for two hours.
The first step is a great relief to the Amsterdam municipal government. According to the plan, they will gradually introduce more shops and art galleries.
Think of it. In a few years, many brothels will be closed, and a large number of laid-off offices such as gambling hall, massage parlour and adult products shop related to criminal organizations will be closed.
The city centre will be pformed from a "noisy dog" into "the most exciting, diverse and interesting centre in Europe".
The completion of the whole plan may take 10 years.
But compared with the short love of men, the pleasures of these beautiful sunshine should last longer.
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