Communication Skills In Network Sales

July 19th, with the rapid development of the Internet,

Step one: marketing and promotion

Many friends of marketing and promotion will be confused. In fact, the work and purpose of promotion is to try to get most people to know our activities or information. No matter how much the final turnover is, it will be finished if we reach a certain coverage.

The purpose of marketing is to achieve a certain sales volume or sales volume under the premise of promoting and improving popularity.

Here we will not consider the ways and means of promotion and marketing. If you want to check the relevant information, please search "Li Xinrong" or login to Li Xinrong's official blog.

The second step: communication with customers

After the hard work of the first step, the next job is to sell the conversation process between the customer service and the customer.

Although this may be a very simple dialogue or consultation, these simple dialogues or consultations often play a decisive role in sales.

Selling products through the Internet and communicating with customers is a very skillful job. Here are some skills and ways to introduce you:

1. Use interjection in communication.

Usually when we talk face-to-face with friends or clients, we can understand the psychological state of the other person by smiling, moving and tone. It is easy to know if the other person is angry, happy or joking.

But in the process of network communication, because we can not see each other's facial expressions and movements, we can only rely on the expression of words. If we still talk on the Internet according to the usual way of speaking, we may get some unexpected results.

Here is a relatively simple example:

Customer: Hello, is this dress red?

Customer service: no

Customer: then can you make this dress cheaper?

Customer service: This is the lowest price. It can't be cheaper.

In the light of a brief dialogue above, if you are in a mood or comfortable mood,

So, how should we solve this problem? In the simplest way, we can use more interjection.

For example, "Yo", "ah", "ah", "ah", "La", "HM" and other words, in addition, the most used phrase in Taobao "pro" is also our essential term.

Next, we try to compare customer service responses with exclamations to compare with the original answer.

"Pro, this is the lowest price, it can't be cheaper!"

Although this is not the best answer, compared with the original recovery, it has increased the emotional appeal. Even if the customer can not communicate face-to-face with the salesperson, as long as we can properly communicate with the users in this way, it is easy for the customer to feel that the customer service is polite, and it is easy to narrow the distance. As long as we close the distance between the two sides, we have to do anything easily.

Of course, this method is also a way of communication for hypnotic sales.

2. Use more expressions in communication.

In the process of communicating with customers, regardless of whether they are using QQ, MSN, TM, Wangwang or other Internet communication tools, there is a chat expression library. We can use chat expressions appropriately in the process of conversation to increase the customers' interest in salesmen.

However, we need to pay attention to the fact that we can't just make some facial expressions that are not compatible with the theme of the chat, nor can we express the expression in a more diffuse way. If each reply uses an expression, the other side will feel that we have no intention to deal with it, or even affect the image of the salesperson in the customer's mind.

3, the use of "SEDUCTION" is often used in communication.

In our sales process, we often encounter customers who want to buy, but haven't decided where to buy them. Such customers are our potential customers, so we can't let go. So how should we "seduce" such customers to spend in our stores?

If we encounter such customers, if we can "stimulate" appropriately, it will be easy to close the deal.

For example, if we understand what customers really want, but are still in the stage of consideration, we can try to tell customers that "the last two pieces of the commodity are left!" or "the product is in the stage of promotion, and now we have the gift of small gifts" and so on. At this time, most of the customers will feel confused and will probably decide to buy immediately.

However, when we are using this method, we must pay attention to using it at the right time. The inappropriate use or frequent use will make customers tired of it.

Other customers may be due to wandering and consulting, treat such customers, we can start with the topic of understanding customer intention, do not blindly instilling the benefits of goods or shops, as long as we understand the actual intentions of users, we can.

No matter what method we use, we must also know that "customers never like to be ordered or to be instilled".

So we need to pay attention to these skills when communicating with customers.

In fact, no matter whether we communicate with customers through the Internet or chat with friends, we can use the above way to talk. Although it may be some simple skills, we need to accumulate experience slowly if we want to make good use of it.