Lining Should Break Through Traditional Design

"Lining is so dressed up!" on the evening of July 18th, the wife show sighs while watching TV. I have just visited the Expo to go home. With the prestige, CCTV two sets of "dialogue" breakthrough "Lining" program are being played on TV. The chairman of Li Ning Co, Lining, and Li Ning Co CEO Zhang Zhiyong sit in front of host Chen Weihong to talk with them.

The wife's show shook her head as she looked at her eyes. I know that my wife does not pay much attention to the content of conversation. She only focuses on the decoration and dress of people on TV. This is her professional habit. The wife's show is a fashion designer who has some fame in the industry. Her clothes are basically popular after two years. It is precisely because the wife show is so sensitive to the fashion trend that she feels that she is entitled to dress the colors.

"You see, Lining And Li Ning Co CEO Zhang Zhiyong dressed in old fashioned and Western-style clothes are all of the last century's style. The collar is so wide, the material of cloth is not good, Zhang Zhiyong is so many colors, the suit is blue, the shirt is white, the trousers are black, the leather shoes are red, and the inside and outside are no match. He is wearing a Western-style suit. The western-style clothes are the most exquisite fabric and the plate type, mainly manifests the quality, the noble, the solemnity. Instead of fashion mix, it's dazzling. I really couldn't help looking at it. I really wanted to call Lining back to give him a set of clothes I designed. The wife show is very excited and has the urge to live on TV.

Watching my wife show "indignation", I can only follow the lead and persuade my wife to take care of herself. I complained, " Lining It's not your husband. What he wears is not related to you. Besides, the theme of the program is not on the clothes, but on the "breakthrough" of Lining's logo, no need to be picky and self absorbed.

"Lining is known as the first brand in the domestic sporting goods industry, representing the national brand image. Lining is dressed up to show the joke." The wife show is very stubborn. She thinks Lining is not an internationalized company, but an internationalized company. Lining is eager to take the international road and is eager to lead the national brand to internationalize. So the Li Ning Co boss's speech and dress in CCTV will become the Lining brand logo's performance. If Lining changes the bid, it will be a show without touching the soul. "From Lining and Zhang Zhiyong's disguised dress, we can see that Lining is not a fashion brand, it is difficult to establish the banner of national brand."

When the wife's show was excited, a 30 year old young man on the television stood up and spoke. He said he would wear Lining's basketball shoes when he was playing. When he went out to see friends, he would wear foreign brand shoes. When he wore Lining, he would be very likely to call me uncle. When he was wearing Kobe and James, others might say, "brother, pass the ball!"

The wife's show caught the young man's words and said, "do you understand me? The young man has spoken out my heart -- Li Ningtai is old!"

Actually, I didn't cross. Lining Shoes, my concern for Lining is only on the level of enterprise and brand, fashion and fashion, I do not feel fashionable or trendy. I can only allow my wife's show to comment.

I think CCTV's dialogue: "breakthrough" Lining is meticulously prepared, and there are many details worth seeing. When I saw Chen Weihong slowly wiping a question board with many "Lining" words, there was a kind of feeling that could not be said. Lining was gradually erased. The name of CEO Zhang Zhiyong gradually became clear on the question board, and I made a sweat for the host, Lining and Zhang Zhiyong.

Is this "breaking through Lining"? I thought about what Lining said: "sometimes it's hard to tell how your own feelings are different from what others see you", "why I don't care too much about changing the label, the real value and risk lies in the whole system behind it." The wife's show said loudly, "if Lining can't break through the traditional design, all the other breakthroughs will be zero, because fashion design is the source of the life of a fashion brand."