One Norway Shoe Industry: Full Occupation Of Northeast And North China Markets
interview
One shoe industry
Hao Donghui, general manager of limited company
This is an era full of opportunities and wealth. This is an era full of changes and challenges. This is the age when one is born. It is an era where everything is possible.
China's footwear industry has grown up in this era, from its initial exploration to its confidence, and a number of outstanding enterprises have come to the fore and are proud to lead the tens of millions of brands.
One shoe industry
As a local brand in Shenyang, the limited company was founded in 1996. After 14 years of hardship, it has become one of the excellent enterprises in Shenyang shoe industry.
The company is located in Wangjia shoes garden, Dongling District, Shenyang, Liaoning. Its main products include casual shoes, sandals, slippers, sports shoes, formal shoes and protective shoes.
In July 17, 2010, Hao Donghui, general manager of the one shoe industry, received a telephone interview with reporters from search shoe net.
The product of Noro shoe industry is so popular in the Northeast market. Hao told the search shoe net reporter: the key lies in the superiority of its product quality.
Quality is the life of an enterprise.
The one shoe industry insists on technological innovation as the support, with continuous research and development as the means, constantly improving the production technology and technology, and constantly improving its technological content and added value.
From raw material entry to production process control and after sale tracking, every link is strictly checked.
Unqualified raw materials are not allowed to enter the factory, and the products that are not up to standard can not be manufactured and establish a good brand image.
When it comes to brand building and product development, Hao says that a good product requires people to know and needs an intermediate link, which is marketing.
There are many ways of marketing. He believes that word of mouth is one of the lowest cost, effective and traditional marketing methods.
For enterprises, word of mouth has a huge advantage, which is a marketing method with almost zero advertising cost.
If we use traditional advertising methods to publicize, we must invest a lot, and the company will also put outdoor advertising into the form of brand promotion.
Hao said that since the establishment of the company, although advertising has been done very little, its popularity is very high, which is the effect of word of mouth.
Because of the quality, price, service and other factors, the company has been well received by consumers at home and abroad. It is with these good word-of-mouth that enterprises can put more energy and funds into research and development products, and the competitiveness of enterprises will become stronger and stronger.
One shoe industry
Nowadays, we have two brands, one is the brand name of the same brand as the company, the other is the "new starting point".
Products are exported to Harbin, Changchun, Beijing, Tianjin and other Northeast markets.
For the future, Hao always feels like a "new starting point". In the future development path, the company is based on a new starting point, forming new breakthroughs and stepping up to a new level.
The company will take full possession of the northeast and North China market, and radiate from the large and medium-sized cities to the surrounding cities, and expand through small and medium-sized cities to the countryside.
Judging from the current sales situation, the two or three tier cities will become an important market for the future development of the company, and how to seize the market of the two or three tier cities will be the focus of the company's future development.
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