Stella Mccartney Was Chosen As The Architect Of The British Olympic Team.

The team announced its appointment today.

Creativity for the team

。

Stella McCartney will be responsible for

The design of all sports equipment including track clothing and related clothing.

The clothing of the British Olympic team has been provided by the Adidas brand since 1984, and Adidas is also the official sponsor of the 2012 London Olympic Games.

Stella McCartney and

Brand cooperation is the first fashion designer to design sportswear for the national team.

At the 2008 Beijing Olympic Games, the opening ceremony of the US team was made up of

Designer

Design, but so far no designer has ever designed clothing for the national team. Stella McCartney is the first designer to win the award.

Stella McCartney is looking forward to this cooperation, but has not published any design ideas and details.

Stella McCartney is famous for its men's tailoring style and even the design of underwear and light blouse. As a vegetarian, she refused to use any animal products in design.

Maybe we can guess that she will take a simple design route.

Andy Hunt, director of the British Olympic Association, said: "we believe that athletes' sense of wearing sportswear has a subtle psychological impact on their athletic performance. This time we are glad that Stella can take charge of the design of the team."

Stella1995 graduated from Saint Martin design school in London, and worked as an intern in Christian Lacroix during her youth.

Her graduation show attracted the eyes of the fashion industry.

Her father, Beatles band Paul McCartney and mother Linda, both participated in the graduation show. She also invited good friend model Kate Moss and Naomi Campbell for her show, and undoubtedly became the focus of the fashion world.

After graduation, she was invited to serve as the design director of Chloe brand.

At that time, many people were suspicious of her and believed that her success depended on her father's reputation.

Stella quickly demonstrated his ability with his excellent design and was recognized by the fashion industry.

In 2001, she left Chloe and started her own brand.

Stella cooperated with Adidas brand in 2004 and designed the Adidas by Stella McCartney series.

She has worked with many fashion brands such as H&M and Gapkids.

On the other hand, the British Olympic Association is also looking at the commercial appeal of Stella McCartney, hoping to drive more profits.

Victoria Pendleton, a British racing world champion, is a fan of Stella. She said: "I think it's very special for a British designer to design sportswear for us."

The cooperation between fashion designers and sports circles is not new: Emporio Armani's advertisement asks C Luo to endorse, Alexander McQueen and Puma brand design shoes, and Dolce&Gabbana often invites athletes to endorse their products.