The Bright Future Of China'S Textile Export Giants

　　

At the critical moment of the financial crisis, we reported several struggles on the edge of survival in Wuxi, China's "pier".

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The survival story of large exporters.

A year later, in order to understand their living conditions, we re visited these enterprises, but found a more difficult fact.

The recovery of external orders did not make Lao Zhao's life better, and the difficulty of recruiting workers and the loss of workers made them lose their advantages overnight.

Coupled with the gradual increase in the demands of merchants, the constant harassment of exchange rate and trade protection issues, the days of Chinese textile exporters are just like the word "bright" described by the director of Guanghong Hong Kong. The reality of survival is worrying.

Can the financial crisis be crushed? Will Zhao Qiwen give up like this? Can Zhu Guomin, who is proud of technological innovation, be able to stop this? In the last episode, Hongwei carries the entrustment of Lao Zhao to Kampuchea, and the breakthroughs in the pformation of big exporters have begun.

One

In the morning, Lao Zhao was receiving guests.

This is an electronics manufacturing enterprise, and is doing the electronic export business with the bright foreign trade company.

Recently, because of the unstable exchange rate, Lao Zhao specifically called on his old friends. I hope you can discuss and take risks together.

"For example, the price of my product is good, it is 10 dollars, if it is 7 yuan, it should be 70 yuan RMB. If you can only change 6 yuan for a dollar, you can lose RMB 10 yuan, so there is no profit margin."

Lao Zhao told us that in the era of textile and clothing export, his foreign trade company opened to the United States, Europe, Africa and other regions.

At that time, they had little time to pay attention to industries other than textiles and clothing.

But nowadays, not only do all kinds of businesses need to be done, but they are also so cautious.

Old friends should also clear accounts.

"Now this dollar is the lowest time six yuan five, so I want to settle the foreign exchange, up to eight yuan, he earned too little.

If I fall to six yuan and five, I win, then six yuan 50 Fen or less, he has to stick a little bit, bear a bit, that's what it means.

　　

exchange rate

The problem also affected Lao Zhao's judgement of the situation.

"To be honest, I'm still a little bit impatient.

One, many people think that the financial crisis has reached a low point or even improved, but it does not feel so optimistic to me.

The US dollar is still downgrading.

The situation faced by enterprises can only be said to be more daring, stronger and more confident than when the financial turmoil was just coming. In fact, the problems encountered are not small. For example, the cost of my products increases substantially, and the cost of labor costs is added to 8% left and right companies, which will increase by more than 20%.

In addition to the above two items, after the financial crisis, the fabric cost of Guangming factory increased by 37.75%.

Excipients increased by 19%, and even water charges increased by 41%.

Under pressure, he could only think of other ways.

"What else do you do? There is no way. Whoever dies is not good. It is better for everyone to live better."

"How long have you been working with him?" "for many years, at least ten years."

"That is to say, you have been doing some other industries other than textile and clothing many years ago, ten years ago?" "yes, yes, otherwise, I can get up to now."

Speaking of the financial crisis, Lao Zhao asked us to go to the office with him.

Today, he found several letters sent to him after last year's broadcast.

"This is their letter to me, there are many, at least twenty letters."

"There are twenty letters?" "yes, there are also Shanghai, Jiangsu and Jiangsu.

I was very moved after seeing it.

Lao Zhao read some letters to us.

"If there is a need, there is a market, not just a financial crisis, but in a big financial crisis, people always wear clothes and do not patronize exports. The domestic market is also very large. They should go through villages and households and conduct thorough market research.

I am very concerned that these views should be very simple. I am very touched.

Last July, we came to Wuxi for an interview. Zhao Qiwen and his Guangming factory left a deep impression on us.

Under the heavy blow of the financial crisis, Lao Zhao withstood pressure and firmly stated that people were in the position.

"When you came to the interview last year, I thought it was a sunset industry for the so-called textile and clothing industry, and I did not approve of it.

It is obvious that there should be farmers, no farmers to eat what food, factories, no factories to dress, how to weave, and how to spin, this is obvious, especially in terms of its social contribution, there are tens of millions of textile and garment workers across the country. These employees, Li Yiping and four people, are hundreds of millions of people, and their social contributions are very great.

On the desk of Lao Zhao, we found another article entitled "feeling". It was because of the ugly appearance of climbing Sophora japonica in the courtyard. The author wanted to cut it off.

But stumbled upon the story of climbing Huai's stubborn downward growth.

This article is written by Lao Zhao himself, which describes the feeling of financial crisis at that time.

"According to reason, we should be right in this way, and it is opposite, it is inserted in the ground."

So its branches are always downward.

Later, I realized that it was anthropomorphic, and we wanted to see how vigorous it was and how powerful it was. If we had the sincerity to deal with it as a person and a thing, it would not be better. "

"Originally, Sophora japonica is a branch of Robinia pseudoacacia fallen into the soil and buried its upper part in the soil, and the lower end is exposed to the ground. It is a horrible thing to do. However, at the juncture of a narrow escape from death, the Sophora japonica has no fear, no despair, struggles with death, struggles and breathes, and finally wins the new life with indomitable willpower.

So, once again, I searched for a bowel movement, and wrote a poem, which was used to be a home from all over the world, but I did not know what to fear.

Two

This is the only the Grande Canale in Wuxi. The busy shipping seems to be a symbol of prosperous business here.

The factory of Guangming factory is next to it.

On the east side of the canal, many old factories like Guangming have already moved away, leaving only light in between hotels and restaurants.

"Later this street becomes a dining and accommodation street, isn't it?" "it's hard to say, maybe it's a financial street in the future."

It's hard to tell. Let me see this place is a geomantic omen. It should be a financial street. "

　　

Auction price

It can reach ten million per mu.

For Lao Zhao, it is easy to get money to rent a house in the future commercial street.

Last year, the hotel we were taking in decoration is now open to the outside world, and we live in it.

And another property in the yard is beginning to be renovated.

Together, the annual revenue of around two million is much more cost-effective than that of garment factories.

"My site here makes clothes. That's not worth it. Assets make up so much, earn a little bit of money, and do not make much money now, it's not worth it, is it?"

More valuable than clothes.

Lao Zhao said that for many years the profits of Wuxi's textile and garment industry could only be maintained at around 5%.

The situation of small profit survival has made him want to go out for a long time.

In the 90s of last century, Lao Zhao went to Kampuchea to rush for gold, and the opportunity to make a fortune was a great eye opener for him.

"When I went to Kampuchea in the middle of 90s, at that time, I saw Kampuchea's mahogany very good, very good, 300 yuan a ton, I want to enter, the state does not agree, not approved, now how much, 8, 9 tons."

When rosewood truly becomes an era of soaring investment value, it is time for China's textile and apparel to peak.

Lao Zhao regretted that he had missed this good opportunity.

"The grievances of this enterprise, which are not clear in one sentence or two sentences, seem very simple to others, but there are too many mother-in-law in the past, and a good mother-in-law is good enough to bump into a bad mother-in-law."

Five years ago, Guangming completed its restructuring and became a joint stock company.

It's impossible to put all eggs in one basket. This is a sure way.

We are also adjusting other industries, including asset mobilization, adjustment of future investment and so on.

Lao Zhao likes to go around the factory and chat with all the colleagues he meets.

"Do you feel that you are now making radical reforms or the expansion of a new field? Do people in the factory understand you?" "it should be understood. I think people in our factory are supportive of me, and even a bit blind."

In the past, when I came, some people did not understand too much about some things. A guy invested tens of millions of people. They were afraid of them. Later, when they saw these worries, there was no need to see them. So what is it now? What is worrying about investment? It's not too much. It's a bit blind. "

Lao Zhao said that it was very complicated for him to change his mind, but the most important thing was the human problem.

"So many people, the risk is here, I do not run so many people, I have a lighter burden.

As an enterprise, it is unrealistic for you not to consider this.

The merchants came to check the goods again.

This is the test that garment factories face almost every day.

"Do you usually run this kind of inspection work?" "yes."

"How about the frequency of light?" "it's much worse now, and it's all done in Kampuchea."

"So there is little to come, is it?" "yes."

In order to solve the problem of labor shortage, Guangming will now get more and more orders from its own factory in Kampuchea.

The quality inspector came less, and the workload of Xu Yanjing at the quality inspection office came down.

Xu Yanjing, a multi garment professional, has been working in Guangming for decades. He has great feelings for his work.

She told us that the idea of changing her boss made her very upset.

"It should be a pity, because after all, our factory is built on clothes, and it is also a few decades, and it is not easy.

In the past, our Cho chief also said that he started off by clothing, and even if he kept the factory up, he would keep it up.

Also feel uneasy, as well as the outgoing grandson of the sun, worked in the factory for many years, she felt that if the boss continues to do so, this garment factory can also call the clothing factory? "They say that this piece of clothing is no longer the focus, and turn to other projects."

Then we do not want to shrink clothing, we hope that since it is a garment factory, it should be engaged in clothing. Now Chinese enterprises are like this.

For example, the real estate is good to engage in real estate, not this line is also going to engage in, so the business is not specific, not developed, our older people think that although clothes do not make money, but the clothing factory should be making clothes. "

And Xu Yanjing and sun Da sister's dismay, Lao Zhao can understand this mood.

"The clothing industry can not be lost in the light, but in what space is the problem of production development?

We have thought about this. For example, I told you yesterday, Hongwei, our director of Xiao Hong went to Kampuchea, and he went abroad 600 thousand times at the same time. But why can't we bear it in our country? I don't want to shut it down. This is what I said. As a business, it has a little social responsibility.

It is probably not good to push these people into the society and push them to the government to go to Beijing to find Premier Wen for dinner.

Zhao Qiwen said that the pfer of the textile industry is the trend of the times. In July 2nd, an announcement on the Ministry's website also confirmed Lao Zhao's viewpoint.

The guidance of the Ministry of industry and Commerce on "advancing the textile industry pfer" pointed out that "the eastern coastal areas, which account for 85% of the scale of China's textile industry, are more constrained by factors, and the cost is rising faster and the competitive advantage is weakened".

For Zhao Qiwen, it is not enough to pfer only the industrial region. He wants his enterprises to achieve a comprehensive pformation as soon as possible. This road is not smooth.

Three

Today, Lao Zhao came to a lawyer's office.

Two years ago, Guangming bought a wood processing enterprise.

Originally wanted to enter the new industry through capital injection, but the money has been playing for a long time, but the other party has been reluctant to complete the stock pfer procedures.

This annoyed Lao Zhao.

"He should have done the formalities for me long ago. The small village owner who came out of the countryside was a little under three practices. He always wanted to get rid of petty advantages.

He dragged on not to do it for you. Give me some money today and tomorrow. I have basically paid all my money and haven't done it for me yet. "

Lao Zhao, who is in urgent need of pformation, has to find a lawyer to speed up the progress of things.

"China's business ethics, especially in the past twenty or thirty years, has been very miserable, always thinking about money and morality aside. Why do I feel so sorry for Tsien Hsueshen when I eat?"

This is a piece of land in the east of Wuxi city. Lao Zhao bought it 20 million.

I want to work with people to build a logistics center.

Because in July, he wanted to start the project. Lao Zhao would come over to urge the progress.

"When does this place start?" "I have not yet received orders. I originally said it was handed over in May 1st."

"Below is lake, a Hutang."

"It was originally said that the site was to be handed over in May 1st?" "yes."

"He didn't hand in?" "he wants to start work today, and hand it over tomorrow."

This is only a small part of the bright investment in recent years.

In addition to logistics, wood processing, electronic exports, foreign shopping malls and other diverse investment projects are proceeding step by step.

"Besides this, I heard there are other such places under construction."

"Yes, but now the pace is slow, because I have a large investment abroad and a financial storm, which is not very good, so the pace is relatively slow.

Why did I go there? There was no plan for logistics, and now it is also based on the development of the situation, so this logistics has been promoted.

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Lao Zhao said that he valued logistics because he felt that after the financial crisis, the logistics industry has become a key supporting industry in the country, and the logistics industry is also an emerging industry with bright prospects. If it is done, it can also reduce the logistics cost of enterprises.

"It should be said that there will be some links. As a company, it is also an industry, that is, how can I revitalize the assets I mentioned before and how efficiency can be greater.

At that time, there was a project that was used to make electronics and to make electrical appliances.

Now, because of the financial turmoil, it has an impact on the solar industry, so I'm temporarily slow. "

Lao Zhao said that if he had a profit and accorded with the current policy of the state, he would not refuse any opportunity. If the conditions were ripe, Lao Zhao would probably remove all the garment factories in the city.

"The factory building is a multi-functional workshop, I will not say that it is a professional building.

I will use a multi - functional workshop, do textile, do clothing also do, do electronic.

"Next year, if it comes again, it is possible that the changes will be earthshaking."

"I hope so. Anyway, there is one. What about you?

It is also a great concern to Guangming. After last time that program was done, many people gave great encouragement to the Guangming City, and we were very encouraged.

Light is confident and better. If you say something, it's called laughing best and laughing forever.

Because of poor health, Lao Zhao went home for lunch every day.

Today, we went to pick him up with Lao Zhao's driver.

"You basically have to pick him up once a day, right?" "yes.

He usually eats more at home. "

"Why do I eat at home?" "he wants to drink corn gruel, he is not high blood sugar."

"Blood sugar is high?" "he diabetes depends on diet control."

"Why?" "we want to come over to see your home."

"Oh, it's really not interesting."

Lao Zhao and his wife live in the common residential area of the city centre.

He refused our request to go to his house.

"We old people are not on camera. They all want stars and celebrities on camera. I am neither a star nor a celebrity."

"Well, you can now be the spokesman of the bright image."

"Where, where."

"Simple and honest."

"Ah, this is an incompetent derogatory term, which is meaningless at the moment, but we can not do it."

Lao Zhao is 67 years old and is not in good health.

The question of when he will retire and who is the successor is always a question in our mind.

"If you think about it, you should consider it. You have to consider it. The space of the whole variable is quite big. The country and the market are quite big. I am also playing chess difficult now. For example, whether the light continues to develop or how to make it, I am not sure now.

But I mean, at present, the industry is uncertain.

Now I want to do some pformation work, but to what extent can I turn to where I want to go, and I'm not sure.

"It is sure that after the completion of the pformation, can you retire at ease?" "as we ourselves, Cao Cao has a saying that the old man is in good luck and his ambition is great.

I have this mentality, using Mao Zedong's speech, is to serve the people, do their best and die.

I have this mentality, but from another point of view, some things are more worrying.

Four

Lao Zhao thought more about changing places, but Zhu Guomin of natural textile wanted to leave.

Last year, Zhu Guomin's mercerized cotton fabric was very large, almost monopolizing the high-end fabric market in Wuxi.

So in the face of the financial crisis, he can take it easy.

But this year, we have heard that he has pferred the main production links of natural spinning and weaving to northern Jiangsu.

What's wrong with Wuxi? This millennium's "cloth wharf" is unreliable. "Our clothes are made up of high-end brands. Even so, we feel that the pressure of labor costs is very heavy on us. If we buy Fabrics solely for foundry, then there will be no money to earn.

So this shift is bound to become a trend in the future.

Zhu Guomin said he clearly felt that the coastal cities had lost the strength of labor and that they were no longer suitable for developing labor-intensive industries in the future.

Recently, he has played a capital operation and set up his own most advantageous asset, the product research and development department, to prepare for listing and financing.

"After restructuring, the situation is also very good, because now we have to speed up the development of yarn, we must go out, so we may develop faster and have appropriate inputs.

So after introducing the PE, we are also going to hold some factories in the Midwest.

Exporting our technology is what we are not going to invest in and build factories. Basically, there are some mature things to do. What we can see in some workshops and cooperate with others, we can do some special strategic products through these.

In Zhu Guomin's opinion, exporting products technology and capital instead of setting up factories on his own just avoided the cost problems that caused him headache.

"Now there are many new products that we need to develop. In fact, the feedback from the market is very good. Through this, we want to make it bigger and stronger quickly.

Including when we went to Italy, we took a lot of new products out, and everyone liked them very much.

Last year, in a natural interview, we met with an old clothing factory in Italy, which is facing bankruptcy because of the financial crisis.

At that time, Zhu Guomin wanted to use this opportunity to inject capital into the European market.

"We are going to continue to be in touch this time, because going out is actually a complex matter."

Though difficult, Zhu Guomin's footsteps did not stop.

"We have to go this time, besides the family, we have talked about a company that has made clothes, and we are talking about it.

But this process is also a step by step. We are not stopping, but we are not eager for success.

Xiao Yang, who has just returned from Italy with Zhu Guomin, is a Post-80 employee who entered the post last year. Her work experience and inspection abroad made her worry.

What do we do? "We have more entrepreneurs. He also thinks that the money in manufacturing industry is too hard. They will turn to other industries, such as real estate, for example, some of the more popular industries in the stock market, because they can invest in other investments with manufacturing accumulated money. This may be more profitable. Therefore, in the face of such international and domestic situations, some investors, including workers and people, and other factors, we can see that the whole manufacturing industry is actually more difficult from the big situation. But China has been making more efforts in these ten years. It is the advantage of relying on money and hard work to create these manufacturing advantages gradually, and it will probably be cancelled in the past ten years in the past five years." if everyone goes to play capital, then China's manufacturing.

Five

Deputy general Shen Feng Feng is in charge of the bright foreign trade business.

She goes to the US Department every day.

"Our surface accessories have been pported to our own factory, but because of this style, it is not a native cloth on the collar, it adds a piece of stuff, so this new eye is up with a bit of hair. Now what we are thinking is how to use it to get rid of it, so now that the long sleeved sample has not been confirmed yet, we can only produce short sleeves, so if we want to get wool, then what kind of method will we add to it?"

Two people went to the clothes department to find a way.

"If you have any questions to ask him, how can he explain to you, or if he finds someone to confirm, there are no problems."

"Solve this problem together."

"Yes, if he can't confirm or how it is, trouble will come."

"What does trouble mean?" "he can't confirm this thing, he will not accept it."

"We have to solve it ourselves."

"In fact, if they don't solve the problem, they will not accept it." "we are in trouble."

"Now, I want to tell you something about the design.

Let's see, there is a time when we are now doing one, two small sides, two small things, and it is symmetrical. You simply can't imagine it at any time. It's hard to do it. If the collar is turned out and it is against the lattice, the opposite must be all right and you can't imagine it. "

Shen Fengfeng said that in the manufacturing industry, the clothing industry has been the most difficult and the most complex.

After the financial crisis, the demands of businessmen were more frequent and demanding.

"Did you just solve that problem? That button."

"Solved."

"How to solve it?" "a little improvement in technology."

"How to improve it?" "because this ribbon is not made by us, it is provided by the guests.

It has a little nylon component in it, so there will be a little hair coming out when we do it. Now we'll widen the area a little and sew more. "

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All kinds of costs are getting higher and higher, but the requirements of foreign businessmen are becoming more and more demanding. The days of foreign trade enterprises are becoming more and more sad. Shen Fengfeng, of course, is unwilling to live in such a way.

Everyone knows that. It's best to have their own brand.

In the sample department, we unconsciously discovered some of the shirts that were being produced.

This brand was bought from abroad last year, and its name is foreign and its packaging is mature. Lao Zhao hopes to use it to open the domestic market with the original brand Silver Lake.

Shen Fengfeng said, "we have been working on the domestic market without stopping.

There are business in the store, including professional wear.

It's just that we don't make plans for a brand as others do. We have to invest tens of millions of things.

Why didn't you do it? Why didn't you do it?

Because now we have to make a whole development plan based on the group, what we want to do first and then do what we want.

"There is a plan.

So what are we doing now? "" now we are doing a lot of things. "

But Shen Fengfeng said that he was not promoted at home.

"Because you are a lot of people now and do not advertise, how do you know if you don't spend a lot of money on it?

Now it is input and output, sometimes proportional to, of course, sometimes not directly proportional to.

Shen Fengfeng is worried that it will cost a lot to expand the country, but it will not necessarily have much effect.

On that day, we saw a small airline representing Li Feng, Shanghai, who has been working with Guangming all year round. He knows well the domestic sales situation of the company.

"He also wants to make this brand bigger and better.

It's just that he may be advertising now, and he may not have done a good job of selling, he hasn't invested too much energy, or spent too much time doing things better.

It's like linking up with the international market, or something in all aspects. He doesn't want to advertise specially and deliberately, unlike some of the domestic brands, but in fact, some of his qualities may be really not very good.

Not only is it a pro Fook, but even the promotion of their old brand of silver fox has not been launched.

Last year's interview, Lao Zhao once sighed to us, because the long-term brand name foundry abroad, the light has never been rid of the fate of small profits.

He really wants to wait for the situation to improve, to revive the domestic brand and to realize the pformation of his own business.

A year passed, but Lao Zhao never mentioned this problem to us.

We decided to take him to the newly discovered Silver Lake shirt Distribution Department.

"That is to say, if you want to buy Silver Lake, you can still buy it, right?" "yes, there are also in shopping malls.

I do not have so many outlets in the past, like in the past, for example, to Sichuan, Chengdu, Harbin, Beijing, ah, we have the original more than 300 outlets.

Later it contracted. "

In the age of planned economy, because of the shortage of all kinds of domestic products, the Silver Lake shirt of Guangming factory was once purchased through the back door.

In overseas markets, light is the privilege of state-owned enterprises to enjoy exclusive foreign exchange earnings. It has benefited from the convenience of foreign exchange business, the guarantee of channels and the safety of credit, and it has been well over 20 years.

But after the reform and opening up, especially after the 90s of last century, township enterprises springing up rapidly. A large number of cheap and fast fashion factories made the domestic market gradually saturated. After the market entered the buyer's market from the seller's market, the commercial circulation channels also became stronger, and the phenomenon of commercial banks' Arrears of payments increased.

"I can't pay for it. I'll give him thousands of clothes. I'll be in debt for six months or a year."

Under the constraints of many factors, silver fox gradually withdrew from the domestic mainstream market.

The Distribution Department, which is located in the east of the factory, has now become a small door for employees to enter and leave.

In the messy display, cigarettes and batteries were placed on the counter.

"When we were doing interviews last year, I thought you were very excited, that is, you mentioned to me that you want to keep your position and do not want the Silver Lake brand to disappear, so you must make this brand. At that time, I think your determination is also very big. At that time, when I first came to think of it, I wanted to see if you had any changes in this respect." the brand of Silver Lake still exists, but I will not exist for the sake of existence. I should pay attention to the market and pay attention to efficiency.

From the perspective of our enterprises, we must consider the benefits and take the market into consideration. This is for sure. No one can't get along with the bills, and can not get along with the market. It is impossible, but I will not call the two names for an empty name. This is an international famous brand and a world famous brand.

Lao Zhao, who has been insisting on all the way, why did he give up here? After the reform and opening up, western culture has shocked China, and we have far fewer traditional things. So many students, especially the young student, have to wear an international brand. He should not wear your Chinese.

In other words, I will create a brand and make a brand in the future. I will not make a brand out of the country. You can see if any brand in China is coming out, right? No, don't say that we are in the mainland, Hongkong Goldlion, there are several people to buy it.

When Lao Zhao left, we stayed to chat with the salesperson of the sales department, but unexpectedly met some people.

"Are you here to buy shirts?" "yes."

"To buy this brand of Silver Lake?" "yes, this brand is old, well known. Wuxi is the brand should be counted."

"Yes, you knew that this brand was very popular, didn't you?" "I always buy this brand."

"How many years have you bought it?" "anyway, these decades have been bought, like mine is silver lake."

"What do you think it is good?" "we think it, a brand is relatively old, one more, its style is also good in all aspects, the price is also reasonable, unlike big shopping malls, especially the factory that thing is going on, is it, the price is higher."

The old man said that he could not bear to see the expensive but expensive clothes in the market.

"Why do people buy it now? Because many young people buy clothes that he doesn't care about. Some people after he advertises, he says that things are OK. He buys them. Even if he buys things, you want to see, we usually see it is not good, so you are now a moonlight clan. How can moonlight be? Your shirt buys one thousand yuan, it's going to be all right, and earn three thousand or four thousand a month, is it not over the next year, buy another one?"

The old man was married at the end of next month, and he took a four stop to buy his shirt.

Because of the fear that the business department had moved, he made a special call.

"If the brand of Silver Lake is gone, you can not buy Silver Lake. What kind of thoughts do you have?" of course, it is a pity that the factory of Silver Lake is sure to retain it, that is, the brand of Silver Lake should be kept for a long time, and this brand should be fought down.

"Why? Young people don't know about it." "we Chinese brand is not too strong. As a matter of fact, this silver fox's brand for decades has not been able to throw it away. This brand can't be eliminated at will."

Speaking, another customer came in.

"Hello, did you come over to see the shirt?" "yes, I'll look at it."

"Why do you come here?" "because our house is in front."

"More recent.

Do you know anything about this brand? "" I know that they are the foundation of this bright industry, but I still see little of its brand. I want to pick out a light coloured shirt for my husband. "

"See less, right?" "just know its brand, but its Silver Lake series is not very clear."

"You don't know much, do you?" "well."

"How did you feel after you saw it?" "it seems that I think it's almost the same ingredient as the big brand in the mall. There is no big difference between what it works and what it is, probably because of the domestic price."

"Do you think there will be a market among young people?" "if the color is the same, because the styles of shirts are the same, that is, color and style, and then improve, I think it can be done, because after all, many people in China, many people may actually recognize domestic products, that kind of old-fashioned cardigan, or something like that."

In the end, the girl bought nothing and walked away.

The old man bought a shirt.

It seems that Silver Lake shirts are more popular among middle-aged and elderly guests.

The salesperson told us that in addition to the elderly, there are still some units to make their work clothes for their employees. They also come here to buy shirts.

"Some restaurants come to buy dozens of pieces at once. Like this box, they can only sell a few pieces a day."

"If it's a brand that is so brilliant, if you disappear one day, will you feel sorry?" "how can I say this? You say now, you can retain the best brand, maybe some of the customers who are recognized by middle-aged and old customers. This brand will be eliminated at that time."

"Another visitor."

"Another one who likes Silver Lake, and he also likes the silver lake."

"The two of you came to buy the Silver Lake shirt?" "well."

"How many years have you been wearing it? How many years have you been wearing silver lake?" "how many years has it been going on?

At that time, fortunately, its original factory was good there, but it was not so large. "

"Why do you like it all the time?" "the reason fabric can be, a fabric, the second collar is very good, it washed inside after it, it will not wrinkle, this behind, there are generally some brands, this neckline washed, after washing, the cloth inside wrinkles up, outside look at it does not matter, here and follow, may have something to do with technology and technology."

The old man who likes to spend money in the off-season says he will buy some discount shirts every year.

Today, he chose his wife specially.

The old man also told us a story about him and silver lake.

"When my teacher was here, he gave it to my silver lake, which was bought by commercial building.

Generally, he wants a brand in his younger age. Like my son, he likes to have a brand. He doesn't feel brand. He feels uncomfortable. In fact, we old people also want a brand. But as long as the cost is reasonable, the price is quite good. It's not necessarily expensive, especially the fabric is not good. It's brand. It's down to the advertising. How much does it cost, though it's not a famous brand, but its workmanship is good in all aspects, it's cheap, so we bought it, that's all.

From this narrow, crude and messy business department, we can see Zhao Qiwen's attitude towards the Silver Fox brand, and from the customers we meet here, we feel the market's attitude towards this brand. I'm afraid Lao Zhao may not know this attitude. How should we choose to face the harsh living pressure of reality and the light of entanglement?