Children'S Shoes And Animation Combined With Life Hall Mode
No one can deny that children and adolescents in China have gone through experience.
Cartoon
At the same time, at the same time, Altman, Mickey Mouse cartoon images and other occupying children's product industry, almost all children's clothing,
Children's shoes
It's a cartoon brand.
However, after a few years of popularity, some enterprises are not just relying on a cartoon image to beat the world.
In the competitive field of children's clothing, the children's clothing industry in Quanzhou takes the lead in building children's wear life hall in China, which is conducive to occupy the market heights.
The life hall is a terminal sales mode that has begun to rise in the domestic garment industry in recent years.
The life hall is no longer confined to the single product of a brand, but attracts consumers with rich and serialized products. It advocates a one-stop, experiential consumption concept and leads the corresponding lifestyle and consumption patterns.
At present, the life hall of the seven wolves is relatively shaped in the Fujian style clothing plate.
The product category of the seven wolf's living hall is not only a series of products of seven wolves men's wear, but also women's clothing and children's clothing.
At the same time, life hall also introduces fitness, beauty, food and beverage to guide consumers' fashion consumption.
"We want to create cartoon Carnival" and "cartoon Carnival".
Seven wolves
Life hall is almost the same concept, "Lin Weisheng said." in the cartoon carnival, Wan Tai Sheng prepares to animate the company's right of use Altman, the flying girl, the hooligan rabbit, and so on through the way of "string up". All of them are contained in it. "Different cartoon figures may have different fans, such as Altman is the idol of the little boy, and the flying girl is more popular with the little girls. We can integrate these brands into one piece to meet the needs of different consumers."
In the company's plan, the cartoon Carnival not only sells children's shoes and children's clothing, but also promotes the concept of happy life in the form of children's eating, drinking, playing and music integration, and instills the concept of healthy learning and healthy growth to children's consumers.
Green, chairman of the board of directors, said Zhao Jianhe is preparing to extend the product of the tick brand.
At present,
Tick tick
There are already a series of products such as children's clothing, baby clothes, children's shoes and so on. Next, the brand image of the tick will continue to extend to children's products such as schoolbags, toys, etc.
Professionals in the industry believe that although the peak of the brand consumption of children's clothing is at present, foreign brands have occupied the domestic first-line market for a long time, and many foreign trade children's clothing enterprises are turning to domestic sales, and the competition in the domestic market is becoming increasingly fierce.
After years of competition for men's wear in Fujian and Zhejiang, the clothing sector began to spread to the brand children's clothing industry.
"The children's clothing industry in Quanzhou has a good foundation, and the next step is to enhance brand operation."
In fact, not only in Fujian, children's clothing and animation combined, and put forward the concept of life hall, are very good try.
- Related reading
"Children'S Life Hall" Is Permeated In Quanzhou Children'S Products Industry.
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