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    Recent Sports Goods Sector Trend Of Loss, Big City Suggested Low Absorption

    2010/7/20 10:29:00 71

    XTEP International Order Store Flagship Store

    July 20th, XTEP International (01368)


    Buying price: 5.35 yuan (last day's closing price: 5.46 yuan).


    Target price: 6 yuan.


    Support bit: 4.70 yuan


    The group plans to increase 800-1000 XTEP this year.

    brand

    Special retail stores will also increase 5-8 locations in the golden section to enhance XTEP's brand status, and its revenue growth will be mainly driven by clothing sales.


    The company announced earlier that orders for the fourth quarter of this year will be enthusiastic and orders will increase by 25% annually.

    Among them,

    clothing

    Product orders increased by 26%, footwear.

    Order

    An increase of 23%, the number of two kinds of products all recorded double-digit growth, and the average selling price per unit number increased.

    In the major product lines, the Group continues to focus on running shoes series.

    In the fourth quarter of the order meeting, the sum of orders for this series of products recorded a sizeable increase, an annual increase of 43%, an increase of 30% and an average price increase of 10%.

    News means that the group has formed a strategic cooperative relationship with Taobao. XTEP will strengthen its e-commerce distribution platform and expand its marketing channels and sales network.

    Network distributors use Taobao distribution platform to direct orders to XTEP, which can get goods more quickly. XTEP plans to account for about 10% of total sales revenue in two years.


    Recently, the sporting goods sector is losing momentum in the big market, mainly due to the low price of Nike in the mainland.

    Gym shoes

    The market is worried that the overall industry will become more competitive, dragging the plate down, but it will drop by nearly 18% from the June high. Short-term profits have already been reflected, and RSI has dropped to near oversold areas, coupled with the narrowing of MACD bear gap.

    Absorb

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