Free Marketing Of Home Textile Enterprises

Scientists conducted a survey to investigate the purchases of 300 low-income people and 300 high-income people from supermarkets. They found that the low-income group did not choose only cheap commodities, they chose the commodities they needed, including many high quality and high value practical goods, while the high-income people did not buy the same high-end products as they imagined. Although there were many high-end products, many of the discount items were placed in advance with the experimenters.

This experiment has taught us that people like free things not only for the sake of human nature, but also for two factors that affect consumers.

One is the instinct of self interest protection.

Compared with businesses, consumers are always in a weak position of information asymmetry in shopping, so the risk of consumption is very large, and free trial reduces the risk of consumers, so that they can try to contact products, and then bring sales.

Supermarkets, shopping malls often engage in free gifts, try to eat and other activities, most of the customers get away with a gift, it seems that businesses are losing, but in fact, such promotions businesses can increase sales by about 8% a day, and these consumers may generate more sustained purchase.

Another factor that makes consumers like free products is value cognition.

When we shop, the price of commodities is second thinking factors, and the first thing to think about is that it is not worth buying, that is, the measurement of the value of goods.

After comparison, the most valuable commodities are chosen by consumers rather than the most expensive or cheapest ones.

Because even if rich, no one wants to be regarded as a "big head". The more wealthy people are the better at calculating the value of goods, the lower income people are more concerned about the value of goods, which leads to the value of goods first, and free is undoubtedly absolute value.

Lao Tzu said in the Tao Te Ching: "the more people think they have, the more they have to do with others". This dialectical relationship between sacrifice is worth thinking by today's businessmen.

Peter Drucker, a master of management, holds that the value of enterprises lies in creating value for customers.

In fact, this is the case. When enterprises do this, they create value for customers, and businesses are beginning to become valuable.

Similarly, when you do not think carefully about how to empty the pockets of consumers, but consider how to fill the pockets of consumers, wonderful things happen -- consumers begin to fill your pockets with real gold and silver.

As a business, it can make use of the best means of giving - free. The most powerful lever in this market is bound to pry the huge stones that are blocked in the flood of consumption.

The most successful and original form of profit free marketing is in the Internet field.

Businesses on the Internet also get high returns through free Pratt and Whitney visitors.

For example, tens of thousands of software can be downloaded from the Internet. Many excellent software can be accumulated more than ten million times, but the users who use the software only account for 0.5% or less of all the users. But even so, the providers can also rely on the 0.5 paying users to get huge profits, while 100% of the users are satisfied.

Because network and digitalization can reduce the cost of business to a very low level. In a sense, its marginal benefit is incremental.

Just imagine, if we can pplant the free mode of the network to the offline entity market, can it also bring amazing popularity and massive sales? The answer is yes.

However, the reason why the Internet can be free is that the digital products can be replicated free of charge and the marginal cost is almost zero, which is just the opposite of the online market.

For example, a software company on the Internet can provide users with ten thousand software trials through the Internet. The cost is only the initial development part, but the more the free items on line are, the more the cost will increase.

Therefore, this is also a factor that enterprises must consider.