Online Sales, Copycat Products Are Popular.

Online sales,

In July 13th, the reporter contacted the online store called "Shang pin library" in the name of consumers, through QQ and online exchange with shopkeepers.

The owner of the Fujian online shop called "three point water" said he had been online for two or three years, specializing in sports casual shoes, bags, clothing accessories and so on.

From the brand of online store sales, there are four international brands such as Nike, Adidas, CONVERSE and Puma. From the price point of view, it is more than half cheaper than the similar brands in the market.

Reporter: these Nike sportswear and shoes are not too expensive.

I would like to ask, is it authentic? Three o'clock water: not authentic, is refined.

But the quality can be guaranteed.

Reporter: where is it produced? It will not be Zhejiang goods.

Three o'clock: Fujian.

Reporter: do you sell authentic products? Three o'clock water: buy genuine products to store stores. When you see the price, you will be discouraged.

...

When the reporter finally asked whether he was afraid of the investigation of the business department, the other side was speechless for a long time.

"Three points of water" frankly said that the "worst hit areas" of copycat products are mainly clothing, bags, clocks, cosmetics, electronic products and so on, and the variety and quantity are far more than the genuine products.

The reporter consulted Taobao on the price of the Swiss Earl's mechanical men's watch, which is a luxury brand. The average selling price of the brand is generally no less than 100 thousand yuan, while on this website, the journalist has found more than 920 items of goods sold below 10000 yuan, and more than 160 of them are over 10000 yuan.

Subsequently, the journalists consulted Nike and Adidas's Chinese companies respectively. They were told that the two brands did not offer online sales in mainland China, and only genuine brands were purchased at the exclusive stores.

Workers claim that complaints about counterfeit brands on the Internet have been received numerous times, and the intellectual property departments of enterprises have been working with industry and commerce departments to fight against counterfeiting, but they are unable to cope with the momentum of online sales.

They said, "complaints about the quality of products purchased online will not be accepted."

Behind online shopping, fish in troubled waters

On the 14 day, the reporter walked into a glass and crystal workshop in a place in Northern Jiangsu, and heard that some of the famous brand glass and crystal products circulated on the Internet came from here.

Reporters at the scene saw a lot of jewelry hanging in the workshop hanging up in piles.

"Did you sell it online?"

"I don't sell it online."

A sun boss said that these goods were much needed in Zhejiang and Guangzhou. It was said that they could sell them online if they bought a package.

Sun boss told reporters that he did not make such a small pendant before, and one day, he often ran to a Zhejiang runner who told him that someone in Zhejiang needed to imitate the famous crystal jewelry. If he could do it, he could supply it for a long time.

He took the sample sent by a single member and saw that the crystal pendant with water drop and star shape could be imitated.

Although a box of 50 sold to the runner is only 30 yuan, but because of the large volume, there is still a profit.

"But it's different to get outside.

Listen to the runner, said that there is a gift box over there, it is said to be SWAROVSKI, I know that this brand of crystal pendant in the store at least four hundred or five hundred yuan.

Sun boss said the price of genuine SWAROVSKI in regular stores.

Reporters searched the Internet, claiming the authentic SWAROVSKI pendant, priced at more than 2 yuan to 10000 yuan, and the number of goods for sale was too numerous to be counted.

Reporter survey found that, and glass crystal products production and purchase mode is similar, online goods shipments location is very regional characteristics.

For example, Shanzhai mobile phones and Shanzhai notebooks are mostly from the circulation base of electronic products in the south. Small commodities are mainly from small commodity distribution centers in eastern China, and most of the imitation sports shoes come from some shoe production and sales centers.

The supply of goods to these centres is supported by manufacturers all over the country, mostly workshops and small businesses.

Insiders told reporters that the products of these workshops and small businesses were not available now, but they were mostly sold in the wholesale market.

After the popularity of Internet sales, there are fewer intermediate links, so the products can reach the buyers of the network at a lower price.

Some manufacturers taste the sweetness of Internet sales, and sell products directly online.

The reporter contacted a shop in Shenzhen that specializes in digital camera batteries.

The owner of the store said that 2/3 of the world's batteries were produced in Shenzhen, where large enterprises specializes in processing brand-name batteries.

Some small factories specifically crack the original battery circuit boards to produce imitation copies.

There are also several kinds of imitation batteries, which are labeled with original brands, but also have domestic brands. But the most popular ones on the Internet are those that do not stick to any brand.

Network economy researcher dragon hawk said that a large number of counterfeit goods sold through trademark infringement, because of their advantages in cost and at the same time can be confused in various image labels, but are more popular with consumers than genuine products.

So there is a strange phenomenon. By virtue of quality credibility, a genuine manufacturer will often be defeated in the Internet market and suffer great losses.

Market standard, only "firewall" is far from enough.

The reporters found that although some shopping websites now set up so-called "firewalls" -- "promise margin" and "advance payment system" in order to win consumer trust, the actual effect is not satisfactory.

"Three point water" revealed that in the patting of the network, a net deposit of 1000 yuan must be paid to distribute the merchandise. If someone reports a fake, the money will be gone.

But he sells Nike, Adidas and other brands, no cottage products, but still openly sell.

As the market supervision industry and Commerce Department, this is also very helpless.

It is reported that the means of investigating trademark infringement cases rely on complaints and reports, and two rely on special inspections.

Because the network has the characteristics of cross region and concealment, it is very difficult to find a party after the infringement of network trademark, let alone check it.

It is pointed out that, in addition to improving and perfecting the legal system, it is also necessary to create a consumption concept of "no one buys fake fakes".

Japan's Narita International Airport has set up display windows for famous brands and fakes, warning people not to buy fake brands, or to be fined.

It is gratifying to note that since July 1st, natural persons in China engaged in commodity trading and related services through the Internet have asked for real identity information such as names and addresses.

But in order to eradicate the products of Shanzhai fundamentally, the relevant functional departments should also take good care of them from the source.

In this way, online shopping can facilitate the public's marketing mode and win more people's love.