Taobao Officially Said It Would "Crack" To Punish Cheating.

This is not the seventy-two change of Sun Wukong, but the cheating that Internet sellers think of in order to increase sales volume.

Now, buyers are angry and the consequences are very serious. Yesterday, Taobao officially said it would "punish" to punish these cheating behaviors.

Seven "deception" aroused public indignation.

Because she wanted to buy a cheap and beautiful hair ornament, when Qiu searched for the goods, Qiu chose to search according to the price from low to high. She didn't think that the first hair ornament was only 1 yuan, and the courier cost was 30 yuan. "This is obviously a deceit. If this goes down, plus the express fee will not reach 10 yuan hair accessories, I have to pay more than 30 yuan in total."

Qiu said that she only wanted to see the commodities she wanted, but did not need them to waste time.

In some Internet forums, the reporters also saw some netizens list the experience of being cheated by online shopping. A Shanghai netizen said he had encountered repeated sellers, hyped credit, disqualification of goods and shops, and so on. "Now I feel that my beloved Taobao purchases are far less comfortable than two years ago."

The netizen said so.

Not only is the buyer, but some of the first sellers are also very angry.

Xiao Zhu, a newly graduated university, opened a small shop selling cosmetics on Taobao, because he was not familiar with the rules and did not know how to cheat. After two months, the shop was unpatronized. "My things are cheap and fine, consumers can not buy them, but they should choose sellers who are not honest.

Is this fair? "Xiao Zhu is very grieved.

In the survey, reporters found that sellers of cheating were not in the minority. Because of the fictitious nature of online shops, many sellers wrote their own store information in a completely different way. Some sellers deliberately misplaced their products. For example, some sellers sold clearly, such as "insurance" and so on, but they would pick out popular categories such as "clothing" in the category, which led to buyers of clothes, but probably the first thing they saw was insurance, which greatly reduced the efficiency of online shopping.

New search rules punish cheating sellers

Taobao apparently also realized this problem. Yesterday, reporters learned from Taobao that Taobao has made adjustments to the sorting rules of commodity search from last week, and will punish 7 types of search cheating.

Taobao official announced the seven major search cheating behaviors such as "hype credit, advertising products, misplaced categories and attributes, misuse of keywords, price discrepancies in postal products, and inconsistent descriptions of Title pictures (pictures)". Taobao search leader said that the revised search rules would automatically be identified by the system when the seller had the above situation, and the search and display rights reduction would be made to different degrees, which would even be shielded from the search results.

Many people are very curious about how to identify "deception" by the new regulations. Yesterday, reporters interviewed Taobao that the items sold on Taobao were arranged in chronological order. Each item had a sales time limit, and the items on the shelves were at the forefront.

Now, this seemingly equal rule has been broken by time. The factors such as the number of disputes, the number of complaints, the dynamic scores, and other factors closely related to the quality of service can affect the ranking of the baby in the search results.

Taobao integrated various factors to launch a complex formula, according to the score calculated by this formula to determine the seller's ranking, thereby greatly improving the shopping efficiency of buyers.

[platform response]

Consumers applauded, and sellers protested.

After hearing the new rules, many buyers agreed that the buyer, "aft101," left a message in Taobao portal yesterday: "serious support has been cheated on many occasions!" and the seller who first entered the market said with hope and passion: "I hope Taobao's new rules can really support small and medium-sized sellers, after all, this is Taobao's continuous infusion of blood drops.

The low cost start of Taobao stores is also the most suitable starting point for small and medium-sized sellers.

Taobao buyers "RIT" told reporters yesterday that they used to search Taobao products, because sellers repeatedly shop, the entire screen is a seller's merchandise, and some sellers pile up keywords, clicking into it is not what they want.

These factors will not only affect the judgment of shopping, but also affect the seller's trust.

Now Taobao search adjustment, easier to find their favorite products, and rest assured.

Although the buyer is happy, but the seller has aroused great excitement. Yesterday, there was news on the Internet forum that there was a serious protest by the seller, and even on the Internet, a call was made to collect hundreds of sellers to say to Taobao, and the seller posted that he had marched in a public place in Hangzhou.

"Previous rules are good for big sellers. If we can't repeat the new rules according to the new rules, my products will definitely be submerged at the end of the search results and will definitely affect sales."

There are sellers calling.

[Taobao response]

It will not return to its original state as a result of the seller's protest.

Has the new rule really offended the interests of the vast majority of sellers? Recently, sellers have begun to speak at Taobao forum, threatening Taobao demonstrations and resisting Taobao's search rules.

Yesterday, Taobao responded by saying that through the monitoring and analysis of data in recent days, the new sorting rules were quite effective. The overall data of Taobao search and paction were on the rise, and the flow of many small and medium-sized sellers was also increasing.

Taobao said it would not return to its original state because it violated the interests of a few people.

Experts said that the increase in user demand allowed Taobao search to bear more responsibility than ordinary search engines. Ordinary search engines only provided lists and display of information results, and these search results would not affect users' purse, but Taobao search directly led to consumer behavior. "Because shopping search and consumer wallets are closely linked, the search rules of" no evil "are far from enough, and search rules should be built on the basis of safeguarding the interests of consumers.

Experts believe that users need to "pay" for Taobao's search results, so Taobao's search rules can better protect consumers' wallets.

7 major cheating behaviors

1, hype credit

Commodities that are released for the purpose of increasing the "credit accumulation of members" or by promoting sales volume and increasing the popularity of commodities will be judged as credit speculation products.

In addition, some sellers modify the title, price or picture of the original sales volume, and sell it to another commodity for sale, which is also judged to be a hype credit.

2, repeat the distribution.

By publishing the same products to win more opportunities, it directly reduces the accuracy of search and reduces the shopping experience of consumers.

3, advertising goods

Description of goods is unknown, no real commodity, only publisher contact information and non commodity information.

Advertising products include goods that have been sold or only for appreciation, or "goods that can be bought before the price is inquired before", or "not photographed without asking".

4, misplaced categories and attributes

The attributes of commodities are not consistent with the attributes or categories selected for publishing commodities, or they are placed in the various categories recommended by Taobao.

5, title abuse keywords

Some buyers will abuse brand names or some words that have nothing to do with merchandise in the name of merchandise, so that consumers can not accurately find the goods they need.

6, goods postage and price are seriously inconsistent.

Usually, goods are sold at a low price and the postage is very high. The main purpose is to get a favorable position when searching for a price.

7, the inconsistency of title, picture and description makes it easy for consumers to make meaningless invalid clicks, which greatly reduces the shopping experience.