Online Shopping Market &Nbsp; Male Consumers Become Main Force

In 2010, China's apparel online shopping market is expected to increase by 80% billion billion.

According to the E-Tailing Trends telephone survey and online retail monitoring data, in 2009, apparel online retail grew by 97% over the same period last year, and the market size increased from 15 billion in 2007 to 64 billion in 2009. The size of the apparel online retail market in 2010 is expected to increase by 80% over 2009, reaching 115 billion yuan in the market scale.

Because of the preferential price and convenient service of online shopping, online shopping is becoming more and more popular consumer behavior. The huge potential of the Internet market attracts many brands to land in the market.

Among them, the traditional clothing industry is a blowout development in the new network sales channel.

With the continuous development of e-commerce, international brand clothing also gradually attaches importance to the vast space of online shopping market.

With the continuous development of e-commerce, international brand clothing also gradually attaches importance to the vast space of online shopping market.

J John Binney, seven wolves, YISHION, Baleno and other large clothing brands have entered the online shopping market on a large scale. At the same time, a series of online clothing stores such as fan Kai pin and JEANSWEST have been developing rapidly in the market.

The continuous growth of online shopping users has created a new pattern for the development of e-commerce of clothing. The huge number of Internet users and crowded entities channels have pushed clothing to the cusp of online shopping. But how to make full use of the characteristics of the Internet, it is more urgent to achieve the healthy and healthy development of online shopping companies through technological innovation, industrial upgrading and differentiated strategy of market segmentation.

White collar shopping is the craziest, and men are the main force of online shopping.

According to the report, women's clothing has become the most popular commodity, accounting for 12.17%.

Equivalent to 10 thousand yuan of online shopping turnover, 1217 yuan are spent on women's clothing.

Among them, the sweater / sweater, suit and knitted sweater rank the top three in the category of women's clothing.

However, it is worth noting that China's online shopping consumption power consumption ratio of ten cities, the proportion of male to female ratio is higher than that of women.

The former accounts for 53.5%, while the latter accounts for 46.5%.

The proportion of consumption expenditure of male consumers is even higher than that of female consumers by 7 percentage points.

The reason is that women's consumers are higher than men in key figures such as turnover and turnover.

On the data of passenger price, men are higher than women, even to 1.5:1 level.

This data shows that women are more willing to buy relatively inexpensive products many times.

Men tend to be more generous, "buy or buy more," and male online shopping focuses more on high-end brand products.

This can be seen in the online shopping mode. Women's online shopping will mostly accumulate in Taobao. In the mixed market, they will pick out products that they are satisfied with.

While men are accustomed to B2C brand websites, they often identify a shop brand that they are satisfied with, and regularly browse web pages to select their own satisfying products.

In this way, a standard of image positioning can be formed, and the latest activities and promotional information of the website can be paid attention to at any time.

Such as SHAPN, the brand of the brand, originates from Europe, positioning style for the European version of fashion business men's clothing, positioning the crowd for the fashion business crowd.

After checking the location, male consumers only need to choose the commodities that are suitable for them, which is convenient and high-end fashion.

And SHAPN, www.shapn.com, regularly launches regularly different brand activities with different themes, including the latest activities, the latest listed clothing and the latest preferential activities, which consumers can learn in time and purchase behavior.

In July, the theme activity was "escaping from the heart and going on holiday with fashion", which touched the hearts of consumers in the spirit of the holiday, and triggered emotional resonance.

More active gifts, new shirts, five pants 5 fold, brand sunglasses 58 yuan rush.

SHAPN such activities as monthly activities will give consumers a habit of information, pay attention to websites regularly and form consumption habits.

Many brand clothing enterprises have achieved a monthly sales turnover of over one million yuan and maintained sustained growth in the short span of one year.

More importantly, a number of brand enterprises' cross platform marketing, online brand promotion, organization and management of online distribution channels, and integration management of online and offline channels have already explored a lot of mature and valuable experience and solutions.

China's clothing e-commerce has just started, and it can be expected that in the next three to five years, the online retailing of brand clothing enterprises will be pushed to a new peak.