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PEAK Social Responsibility Report Comes Out &Nbsp; Xu Zhihua'S Speech

2010/7/20 20:14:00 117

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CEO Xu Zhihua's speech:

2009 is the most important year in the history of PEAK's growth.

It is worth remembering that this year is PEAK's 20 year old birthday.

For the 20 year old PEAK, the best gift is listed on the Hong Kong Stock Exchange and recognized by the public.

PEAK is positioning itself as basketball professional.

Sports brand

Over the past 20 years, he has been working hard in this field.

After becoming a NBA official market partner in 2007, the company has signed several NBA stars such as Mutombo and Artest as spokesmen.

In 2009, the company became a strategic partner of FIBA Asia. With the strategic cooperation with NBA, PEAK has become the most popular sports brand in the world basketball field, and has written a glorious page on the road of brand internationalization.

Carle Landry, Kevin Loew, Kell Lowry, Mike Pietrus chose to sign a contract with PEAK to make PEAK in NBA world.

Endorsement

The number of people has increased to 11, setting a new record.

This cooperation is based on the high degree of recognition of both sides' expertise and resource matching.

The brand gene of PEAK comes from professional, and the degree of internationalization comes from the building of brand specialty.

The company has also spared no effort to popularize popular basketball culture in China.

In the summer of 2009, PEAK facilitated the 7 visit to China by signing a spokesperson. It became a great cheering event for the fans. The half year long sport of caravans spread the passion of dunk to China.

It is precisely by virtue of the effective utilization of NBA resources and the quality and service of the products that PEAK's brand sales performance has been rising, and its position in the domestic sports brand is also rising. It has become one of the three most famous sports shoes and basketball shoes brands in China.

More than 20 years of basketball experience gave PEAK the right to speak in the market.

And Sequoia China, Lenovo investment for PEAK capital injection is based on the internationalization of resources and internationalization of the market on the basis of internationalization of capital.

In September 29, 2009, the company was successfully listed on HKEx.

Completed all

Peak

People's glorious dream.

This not only gave PEAK an unprecedented financing platform, realized the internationalization of capital, but also gained important opportunities to promote talents, R & D and market internationalization, and greatly enhanced PEAK's brand image and overall strength.

This will also guide China's professional sports brand to compete on the new platform, which is a blessing for consumers and the whole industry.

We saw investors' trust in the company when they were oversubscribed on the stock market. At the same time, we realized that this is a responsibility.

We are soberly aware that we still have many shortcomings, such as network construction, R & D team building and so on, all of which need further improvement.

We will continue to consolidate and expand the market and lead the movement.

The concept of corporate social responsibility is "creating value for customers and creating value for society".

We firmly believe that the understanding and support of stakeholders can enable enterprises to grow and expand.

Therefore, PEAK is considerate of the customers in the design, manufacture and sale of the products, so as to satisfy the customers, strive to develop the main business, create more profits and taxes for the country, actively solve the employment pressure for the society, let the environmental protection concept into the R & D and production process, develop the environmental protection footwear, improve the production process and make it environmentally friendly, pmit the environmental protection concept to the consumers at the sales terminal, help the enterprises with their own strength and help the vulnerable groups in the society, actively promote the basketball culture and contribute to the national sports.

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In the days to come, PEAK will continue to carry out the purpose of "creating international famous brands" and consciously implement the spirit of "solidarity, truth-seeking, efficiency and brand creation" to strengthen PEAK's corporate culture and attract more talents with an inclusive and progressive cultural environment.

The company will make full use of the important resources accumulated over the past 20 years, continue to take the professional sports brand line, realize the superior product performance and reasonable price, so that more high-profile professional athletes will choose PEAK's sports equipment, so that more consumers can afford PEAK's high end products.

PEAK will not forget its responsibilities as an excellent corporate citizen.

We will improve the communication mechanism with stakeholders and create greater value for society through practical actions.

Speech by Mr. Xu Zhihua, PEAK CEO