Baofeng New International Seven Offensive To Seize The "Footwear Industry Third Pole"

"In order to

Offensive one: "the movie and song" three days after a small day ", Li Xiaolu loves to speak.

Li Xiaolu is invited to be "the little girl of film and song".

Offensive two: 30 million media hurricane, multimedia prime time intensive delivery

In advertising, Baofeng adopted the strategy of "high-altitude bombing by CCTV + satellite TV", covering the whole country's market, enhancing and stabilizing the brand awareness in an all-round way, and matching the advertisements of provincial TV stations to achieve three-dimensional propaganda and maximizing the effect of brand awareness.

Together with China's largest female fashion magazine "Ruili", Baofeng has launched a variety of activities such as the selection contest of "Bao Ren Rui girl", "high heeled shoes race", "cheer boat race" and "Swiss girl fashion pformation". Through the magazine "Ruili", the treasure brand will permeate effectively and enhance the image of the treasure slippers in the white-collar group.

Offensive four: hand in hand with the 10 mainstream media, full penetration

In cooperation with the 10 mainstream newspapers and magazines, such as China Economic Daily, financial intelligence leaders and boutique shopping guide, through the authoritative propaganda of newspaper and media, the concept of new style slippers is successfully promoted.

Offensive five: outdoor advertising intensive publicity, brand memory everywhere

In key sales areas, two major outdoor media, such as antiaircraft billboards and road signs, have been put into intensive distribution. In addition, outdoor posters and single page pages have been put into promotion and promotion in the large and medium-sized stores at provincial level cities.

Offensive six: online promotion, online "opinion leaders" to guide the purchase.

Nowadays, the Internet has become an indispensable part of people's life. The Internet has become the main channel for many consumers to obtain product information and purchase products. Therefore, Baofeng has formed an interactive dissemination of brand information through online video implantation, Internet topic promotion, and opinion leaders' comments on guiding articles of Baoren slippers.

In line with the powerful high-altitude offensive, Baofeng has launched a series of offline activities throughout the country, such as "2010 China slippers latest fashion trend release and 100 city tour activities" and "Baoren slippers beautiful plan". In order to coordinate the roadshow activities, Baofeng has also planned a series of sales promotion means, so that consumers can participate in roadshow activities to enhance brand awareness and achieve direct purchase at the same time.

Through the "seven offensive" combination, Baofeng not only seized the third largest market of the footwear industry, but also won the authorization of the designated slippers, licensed manufacturers and franchised retailers in World Expo, Shanghai in 2010, and the brand operation of Baofeng's "seven major offensive" launched a new wave of China's slippers, creating a revolutionary "rising myth" of foreign trade "slipper carrier" in pition to domestic sales.