Jinjiang Shoe Machine Enterprises Focus On Southeast Asia (1)

Wu Jianjun, owner of Hong an (Fujian) Machinery Co., has been paying close attention to the situation in Vietnam and India recently. Under the premise of stable domestic market share, Wu Jianjun began to consider expanding the focus of the market, and Vietnam, India and other places became the preferred place for Hong an machinery to expand the market.

Fujian as the three largest Shoe machine production base One of the products of some shoemaking machinery enterprises has basically covered all the links of shoemaking process, and fully equipped with the output capacity of the whole plant. The technical content and grade of the product are close to or even exceed the level of the shoe machine in Taiwan. It has distinctive features in the level of product technology, production management and marketing, and some products have been exported to Europe, Southeast Asia and so on. As the most important production area of shoe machine in Fujian, Jinjiang shoe machine has become the main force of Fujian shoe machine impacting the international market. Local shoe machine enterprises including Manchu shoes machine, Hongan machinery and so on have all cast their sights on Southeast Asia.

Local market capacity stable

As Jinjiang Shoe industry Matching machinery, shoe making machinery originally came from Taiwan. Now many shoe making machinery manufacturers in Jinjiang are agents of Taiwan shoe making machinery enterprises. Through sales, assembly, maintenance and service, they finally master the core technology, form their own development capability and turn them into their own products. In the process, Jinjiang also produced a large number of excellent shoemaking machinery enterprises. In the development process of over 10 years, the shoe machine in Jinjiang has basically been able to form an effective supporting supply to the footwear industry. However, because of the over reliance on the local shoe industry, the local shoe machine industry is lack of sufficient innovation ability. The homogenization phenomenon is very serious. The total market volume of shoe machine industry in Jinjiang has been stagnant. This has also become the confusion of the development of many shoe machine enterprises in Jinjiang.

"In the eyes of outsiders, the shoe industry in Jinjiang is in great demand. There is nothing wrong with this sentence itself, but the large market demand can not afford the common frustrating of many enterprises. Over the years, the demand for shoe-making machines in Jinjiang shoe industry has reached a relatively stable level. If there are no major accidents, the local shoe machine market will remain at a relatively low level every year. Wu Jianjun told reporters that in his view, like the development of downstream shoe material factories and finished shoe factories, the demand of local shoe machine market for products has tended to be stable, and explosive development will hardly happen in a short time.

The stability of the local market is only one aspect. Jinjiang shoe machine There is also a short board to survive in the local market: R & D. "All along, the shoe machine made locally in Jinjiang is only modified on the basis of the shoe machine in Taiwan. It is very difficult for any enterprise to get the machine that is completely designed and developed independently. When the market demand is strong, the short board will not show up. But when the market demand becomes stable, it is obvious that the shoe machine in Jinjiang is not enough. At present, the demand for shoe machines in the shoe machine market of Jinjiang is mainly concentrated on the high-end shoe machine, which is difficult for local shoe machine enterprises to meet. This has led to the fact that although the market space is still in existence, the local shoe machine can not enjoy the situation. " A boss of the shoe machine company, who did not want to be named, told reporters.

Zhang Jiameng, general manager of Fujian hi climbing sporting goods Co., Ltd. also shared the same view on this issue. "If enterprises are in a period of steady development, no one will buy machines on a large scale. After all, buying machinery and equipment is a long-term investment, and unlike other investments, the machine will only depreciate after buying it, and it will not appreciate. Even if the purchased machine is sold, it will not be as good as scrap iron. This is also one of the problems that many downstream manufacturers consider. " Zhang Jiameng said.

Top priority in Southeast Asia

The development space of the local market is limited, and the foreign forces have also increased the snatching of the Jinjiang market. Under the internal and external troubles, many shoe machines in Jinjiang began to expand the pace of market space step by step. In the step of developing the shoe machine outside Jinjiang, the market represented by India and Vietnam became their first target.

"India has a very large market space. Previously, these markets mainly exported rubber and imported shoe materials. Now these regions have begun importing shoe machines and independently producing shoe materials. At the same time, there is no mature shoe machine enterprise in the locals and can only be imported from other producing areas. For us, this means opportunities. After all, compared to Taiwan shoe machine, Jinjiang shoe machine has a higher cost performance. " Wu Jianjun said that since last year, hung an machinery has increased investment in this market. Now, the proportion of export is about 30%, and the India market accounts for 10% of the total sales of Hong an machinery. "The proportion of the future will be even higher." Wu Jianjun said.