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    Jinjiang Shoe Machine Enterprises Focus On Southeast Asia (2)

    2010/7/21 10:07:00 40

    Jinjiang Shoe Machine Enterprise

    And another home.

    Leading enterprises

    Full reputation is even more important.

    Export market

    Regard yourself as the foundation of survival.

    "Now, the sales volume of the local market is very low, and our market is mainly concentrated in Southeast Asia and the Americas.

    Among them, the emphasis is on the Southeast Asian market, especially the Vietnamese market.

    Although Vietnam is only a developing country, many of the shoe factories in this area are processed for Nike and Adidas, and the requirements for machinery and equipment are very high.

    Our products just meet their needs. "

    Ding Yufeng, general manager of the group, said.


    Although the prospects for the development of local shoe machines are very promising, Wu Jianjun is also worried that there will be various problems, and in his concern, the exchange rate issue is even more prominent.

    "We received a Vietnamese order last year.

    At that time, it was already at the end of the lunar calendar, so it was not until after the new year that the goods were delivered.

    As a result, at that time, because the exchange rate fluctuations were more severe, we could hardly make any money when we finally delivered the goods.

    For such an experience, Wu Jianjun is also very helpless.


    News link


      

    Jinjiang shoe machine

    Orders broke out in the first half of the year


    Several shoe factories in Jinjiang have shown relatively good momentum of development this year.

    For the shoe machine in Jinjiang, the first half of 2010 is a half year in which they have been relatively relaxed in recent years.


    "According to the data obtained from me, this year's shoe manufacturers in Jinjiang generally perform well, and many enterprises have exceeded their orders in the same period in 2007."

    Ding Yufeng, general manager of full reputation group, told reporters.

    In addition to the position of general manager of the group, Ding Yufeng has another status: Secretary General of Fujian shoe machine Association.

    Ding Yu Feng knows all about the development of local shoe machines.


    Wu Jianjun, the owner of hung an machinery, also verified Ding Yufeng's view.

    "By May this year, the order volume of our company has exceeded the order of last year."

    Wu Jianjun spoke happily to reporters.


    Entering the 2010, many local shoe factories and shoe factories have further expanded their production lines. Correspondingly, these enterprises have gradually increased their demand for all kinds of shoe-making machines. At the same time, the sports shoes industry, represented by Hebei, Henan, Jiangxi, Hunan and so on, has gradually risen, and the counterparts in Jinjiang prefer the Taiwan machinery. The sports shoe manufacturers in these areas prefer to use the "Jinjiang" shoe machine with higher cost performance; during the global financial crisis, shoe makers have consciously reduced their inventories, and now the stock has been digested, and the market has a good trend. Many shoe makers have begun to stockpile their stocks just as before the financial crisis.


    Financial essays


    After market expansion


    For the shoe machine in Jinjiang, the extension of the market is rather helpless.

    In their eyes, if they can, they still want to put their shares in the local market represented by Jinjiang and Putian.


    However, an unquestionable fact forced them to carry out such arduous journey: the shoe factories and shoe factories of the local shoe factories are already demanding the shoe machine enterprises.


    Jinjiang shoe machine has also been brilliant: with the ability of imitation, Jinjiang shoe machine once played the biggest shoe market in Jinjiang, which was the largest market share in Taiwan.

    Five years ago, Jinjiang shoe machine occupied 80% of the local market share and reached a peak. Now, the figure is less than 30%.

    50% of this loss is carved up by the "defeated soldiers" of Dingsheng and Tien gang from Taiwan.


    Comments: who laughs last? Who laughs best? With the ability of imitation, Jinjiang shoe machine may become the boss when the market is expanding rapidly. Even the object of imitation is beaten. But when the market tends to be stable, what can Jinjiang shoe machine do to compete with others? Maybe today Jinjiang shoe machine can still earn a few years in the Vietnam and India market with the advantage of cost performance. But when these market demands for the shoe machine have been raised, where should the shoe machine of Jinjiang go?

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