Group Buying Is So Fast And Hot To Enter The Lives Of Ordinary People.
Entering the summer vacation, many shopping malls in Beijing, such as Yansha, Xidan, new world and so on, began to discount for stimulating consumption. Reporters learned that many consumers came to the mall and questioned a variety of discount methods, because many businesses had repeatedly discounted the price of goods before they appeared.
Recently, we found that online group buying activities are more and more, and there are many people who are also pursuing.
Why the group buying activity is so hot? This reporter did an in-depth analysis.
"
Group buying
Development
Group buying originated in cities like Beijing, Shanghai, Shenzhen and so on. Now it has grown up rapidly in all major cities of the country, and has become a modern and fashionable shopping mode pursued by many consumers, because it effectively prevents the profiteering of immature markets, the blindness of personal consumption, and resists the bubble of mass consumption.
For example, Beijing Bai Rong World Trade Center is mainly targeted at middle and high-end consumer groups. In order to stimulate consumption and reward consumers, special activities such as "100 Rong official group buying group" are launched in the summer Shopping Festival. At present, this activity is in full swing. In Shanghai and Guangzhou, there are many group buying network platforms. This shows that group buying is becoming more and more prosperous, and it has become the shopping method of many consumers.
Advantages of group buying
The reason why group buying is getting more and more popular is mainly manifested in two aspects: first, the price of group buying is lower than the lowest retail price of the product market; two, the quality and service of products can be effectively guaranteed.
A few days ago, the reporter interviewed the group buying activities in Beijing area. Reporters learned that the group buying products were mainly aimed at Yun Yingtong, children's clothing,
Toys
and
Luggage and bags
。
All products are well-known brand authentic and the price is lower than the mall's lowest price, such as: Montagut bags, decimal point children's clothing, NUK baby products, and so on.
The person in charge of the event told reporters that the group buying activity is a group purchase organized by the official network of 100 Rong, and all products provide perfect after-sales service after return. This is a problem that many online group buying organizations can't do.
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