"Clumsy Mouse" Guides Fashion Personalization
The mouse is a smart and lively animal in nature. Animal names are easy to spread, and with Chinese "clumsy" modification, it highlights the brand's focus on parade and fashion.
personality
Culture.
Brand spirit
Diligent, strong, innovative, enterprising, full of love, not yielding to adversity!
Brand positioning: youth, sunshine and fashion
Brand advocate: fashion street, I decide!
Brand objective: the leading brand of fashion footwear in China.
Price positioning: mid-range positioning
footwear
The retail price of the product is between 80-180 yuan.
The retail price of clothing products in spring and summer is between 40-80 yuan.
The retail price of clothing products in autumn and winter is between 60-180 yuan.
Target group: adolescents aged 14-23 years,
fashion
A family.
Consumer characteristics:
Young, energetic, passionate, energetic, dare to think and dare.
Full of creativity, pursuit of dreams and independent thinking.
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