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    When LOGO Is Not In &Nbsp, Where Is The Luxury Market?

    2010/7/21 17:41:00 54

    Luxury Brand

      

    Some international

    奢侈品大牌正在試圖把logo從衣服表面抹去,因為在他們看來,把品牌logo繡在衣服上已經(jīng)很嚴(yán)重的降低了品牌價值。可惜的是,這個路線貌似在中國走的不是很通暢。

    Logo is very important for those who are keen on big names. No matter what it means, there is a feedback from their thousands of gold and gold, and they even want others to flaunt their differences.

    If you can afford to buy a luxury after graduation, few people will choose to not see the style of the brand, but prefer the big logo single product.

    I wonder if you have seriously thought about getting rid of your logo. Do you still have confidence?


    Follow the wind and catch the famous brand, Logo is better than no sale.


    An authoritative investigation organization once conducted a survey of logo on Chinese people. It was found that Chinese people's popularity of logo was an unprecedented fascination. LV had Logo's better selling than logo, and the style that could be recognized by people was much more than that of obscure editions. In fact, it was like the Chinese brand wearing a suit on the sleeves of the same year. It always felt so unconfident that people could not recognize their own riches.

    Naturally, this is what I talked about before. It seems that logo, a man riding a horse, has swept the whole of China. It is absolutely certain that fake counterfeits sold in China must be more than genuine.


    One summer, my wardrobe became a zoo. From bees, crocodiles to rats, hawks, I could say everything, but in fact, I said nothing else, that is, logo on summer Polo shirts.

    In fact, I am not a person who doesn't wear logo, but it is a hot day. The shirts that are formally installed do not want to wear upper body, but the work needs old clothes. This kind of thing can only be told to me byebye, plus clothes can not be too fancy, so I choose to choose, only Polo shirt is the most suitable for me. But how many pieces of polo shirt do not exist now?


    What's left with Logo nameplates?


    Of course, there are also some noble brands trying to erase the logo from the surface of the clothes, because in their view, the brand logo embroidered on the clothes has seriously reduced the brand value. After this year's high-profile brand promotion, the high key is at the end of the game, and it should be played deep. The low line is the noble ultimate line. After all, a real gentleman will hide the meaning in her sleeve as if wearing a PaulSmith president.


    Some noble

    brand

    Trying to erase the logo from the surface of the garment.


    But unfortunately, this route seems to be not very smooth in China. From the total coal in Shanxi to the boss in Wenzhou, it still has a special liking for logo. Even if you are Zegna or even Brioni, embroidering a logo is a good sell.


    However, logo is sometimes not just the little thing embroidered on the chest, but the logo of some brands is her own characteristics. Like EmilioPucci, when it comes to it, people will soon think of a big flower skirt, which is her logo.


    I have to say that EmilioPucci is also trying to get rid of its logo.

    The reason is also very simple, because EmilioPucci became famous as a flower brand and became a world-famous clothing brand. The result of being too famous is that people do not think she can or should do other styles of clothes and accessories. It is like a person who could have had 10 yuan and 10 yuan, but you don't want him to change it into 1 yuan. The depressed mood can be imagined. No wonder the current designer PeterDundas yells, hoping that people will regard EmilioPucci as a woman, not just a printed grid.


    Yes, we have

    brand

    Logo is her own characteristic.


    So you will find that PeterDundas is trying to change over the past few seasons. Of course, it is also supported by the board of directors. You will see that these white and black solid colors appear in EmilioPucci, but it is embarrassing that when people see it, it is like a familiar stranger who is not courageous enough to recognize each other, so the distress of the brand can be seen.

    Just like a childhood friend, 10 years later, when you meet suddenly, your voice and face change. You will surely ask, is this really you?


    Women love big cards, and more love LOGO, because it represents a classic fashion culture. Of course, the more classic LOGO with a long history, the more innovative it can be. In the sky of big designer, these LOGO are often endowed with endless innovations, but the same is still the classic.

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