Chinese Clothing Brands Seize Rio Olympic Gold Nuggets

The thirty-first summer

It opened in Rio De Janeiro, Brazil on August 5th.

In addition to tough athletes, there are still many "made in China" shadows in and out of the Olympic Games.

From products to services, "made in China" is a shining all over the Rio Olympic Games.

The official uniform of the Rio Olympic Games and Paralympic Games was officially released in 2016. The official uniforms of the Olympic Games and Paralympics are exclusively supplied by China's 361 degree.

Not long ago, Anta released the Rio Olympic Games equipment with the theme of "let us break" at the thirty-fourth China International Sporting Goods Fair.

In April 10th, PEAK held a strategic signing ceremony with the Palestinian Olympic Committee at Quanzhou headquarters. At this point, the PEAK sponsored Olympic Corps increased to 10, becoming the third largest sports brand supporting the Olympic Games in the world.

In October 2014, the Chinese sports clothing brand 361 degrees officially became the official supplier of Rio Olympic Games.

Volunteers, technicians and torch relay personnel in the Olympic Games, Paralympic Games and test competitions will be wearing 361 degree costumes in the Olympic Games.

It is reported that more than 106 thousand and 500 uniforms will be provided at 361 degrees.

Nuzman, chairman of Rio Olympic Organizing Committee, said: "providing uniforms for volunteers and technicians is an important part of our preparations for the Olympic Games and Paralympic Games.

We believe that 361 degree will show us an excellent and memorable event with excellent performance.

It is understood that before becoming the official supplier of Rio Olympic Games, the 361 degree company accepted the Rio Olympic Committee's one year evaluation.

To become an official partner of the Olympic Games and Paralympic Games, we must face strict tests from the Rio organizing committee in terms of product quality and supply system.

The Rio Olympic Committee's recognition and choice made us put forward higher requirements for ourselves.

361 degree has been committed to promoting the development of world sports, we hope to take this opportunity to let Brazil and the world's sports enthusiasts to understand China's sports products and brands.

361 degrees will share sports with the people of the world.

361 degree president Ding Wu said.

He said that the design, development and production of official uniforms lasted for more than two years. Apart from providing professional sports equipment for technical officials, medical personnel, tournament service personnel, torch bearers and other staff members for the official Games of the Rio Olympic Games and Paralympic Games and all the test competitions, the 361 degree will also provide ceremonial costumes, judges' cutting clothing and media aided traffic.

In April 10, 2016, PEAK held a strategic signing ceremony with the Palestinian Olympic Committee at Quanzhou headquarters. This also marked the increase of the PEAK sponsored Olympic corps to 10, namely, New Zealand in Oceania, Slovenia, Ukraine and Cyprus in Europe, Jordan, Lebanon, Jordan, Palestine, Nigeria, Egypt and Algeria in Africa, and surpassed the 7 delegations sponsored by the last London Olympic Committee.

Xu Jingnan, chairman of Sports Bureau, said that the number of Olympic delegations signed by PEAK has surpassed other Chinese sports brands, and is also the third largest sports brand supporting the Olympic Committee's Olympic Games in the world.

"2016 is the Olympic year, and PEAK's strategy for the Olympic Games has been opened. In the near future, PEAK will bring surprises to everyone in the Olympic marketing."

Xu Jingnan said that as one of China's leading sports brands, PEAK has always built up an international brand as its most important goal.

This year coincides with the Olympic year, and the cooperation with the Palestinian Olympic Committee is an important part of PEAK's implementation of the "Olympic development strategy" and the promotion of PEAK's brand and market internationalization strategy.

Enterprises should pay attention to enhancing brand image

In fact, the Olympic marketing of Chinese sports brand enterprises is not only marketing products, but also marketing images.

Before carrying out the dissemination and promotion, Chinese enterprises should analyze the characteristics of the target audience and audience, locate the brand connotation of the enterprise, formulate stage promotion activities, and study how to successfully link up with the Olympic spirit and sports spirit.

World Olympic history is also a competition history among international brands. More and more Chinese enterprises have become suppliers of Olympic products. This is the international market's recognition of "made in China" in terms of quality and innovation, and it is also an excellent way to enhance the brand image of Chinese sports and increase the added value of products.

Kong Jindong, marketing analyst of the elite brand marketing consultant, said that the Rio Olympic Games may be the largest scale of China's Olympic marketing.

With the pformation and upgrading of consumption, consumers' lifestyle and buying behavior have changed from paying attention to price and quality to paying attention to the individuality and meaning given by the product.

Chinese enterprises want to succeed in marketing should make greater use of their own advantages, and combine the sports spirit and brand quality perfectly, thus impressing the users.