• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Daphne'S Self Redemption: Closing 805 Stores And Laying Off 8000 People

    2016/4/1 9:44:00 49

    Daphne StoresChina'S EconomyRetail EnvironmentShoe CabinetE-CommerceSalesStock Market

    Daphne International Holdings Ltd (0210.HK) announced that its share price fluctuated narrowly in the 2015 fiscal year after a net loss of HK $379 million from the profit and loss account.

    Daphne international points out

    China's economy

    Further deterioration of the retail environment led to a weak consumer sentiment, an exceptionally warm winter temperature, an online promotion of dilute physical stores, a sharp discount from peers, an earlier competition, a more intense competition, a stock market volatility, and an increase in domestic consumption by mainland consumers, which affected domestic demand. All these factors led to a sharp setback in the group's sales last year.

    In the 2015 fiscal year, group turnover fell 19.1% to HK $8 billion 379 million 100 thousand, compared with HK $10 billion 355 million 600 thousand in the 2014 fiscal year.

    Have Daphne

    Daphne

    The sales of the core brand business of the two brands and shoe brands dropped by more than 19% to HK $7 billion 521 million 100 thousand, accounting for 90% of the group's turnover. The same year sales of the same store plummeted 18.5% compared with the previous year, and the performance was getting worse and worse. The decline in the first quarter to the fourth quarter (15.9%, 17.7%, 19.7% and 20.2%) gradually expanded.

    The new price structure has pushed the average selling price down by 4.6% annually.

    However, the group revealed in the earnings report that the sales of core brand businesses in the same quarter have narrowed to the median figure since the first quarter of 2016, but the group pointed out that there are still many uncertainties in the two quarter as the key quarter of the spring and summer new product launch, which is still challenging.

    Sales of other brands, which own private brand love and exclusive distribution ALDO brand, dropped slightly from 0.7% to HK $832 million 700 thousand.

    Manufacturing revenues plummeted 88.1% to HK $25 million 400 thousand per year, up from HK $214 million the previous year.

    In the fourth quarter, Daphne international speeds up the integration of the store portfolio. The number of core brand outlets has exceeded the total of the first three quarters, reaching 405 (384 Direct stores and 21 franchised stores).

    The total number of core brands in the year was 805 (692 Direct stores and 113 franchised stores), and the total number of stores was 12.6% lower than that in 2014.

    As of December 31, 2015, the total number of core brand stores decreased to 5597, including 5056 Direct stores and 541 franchised stores.

    brand

    At the beginning of expansion, 80% fell to only 10%.

    In the first quarter, the group will further end 150 stores. Under this background, the first quarter sales decline may be between 10%-15%, but the profit is expected to be better than the same period in 2015.

    Due to the integration of key brand stores and personnel, the operating cost increased significantly last year, and the production line migrated from the coastal area to the new inland production base with low cost. The operating cost also rose with inflation. The core brand operating profit rate was positively negative, and the 2.4% of the previous year fell to -4.7%.

    Daphne international recorded a loss of HK $497 million 600 thousand in the whole year, with a profit of HK $262 million 400 thousand in the previous year.

    Net loss was HK $378 million 900 thousand, net profit of HK $176 million the previous year.

    However, thanks to the improvement of sales mix, product design optimization, product cost reduction and new pricing strategy increased gross margin by 100 basis points, up from 55.4% in the previous year to 56.4%.

    As of December 31st, the group employed 18 thousand employees in mainland China, Taiwan and Hongkong, which were significantly reduced by 8000 from 26 thousand in the same period of the previous year, mainly affected by jobs in factories, stores and logistics offices.

    The group said that this year it will further integrate the store network, streamline manpower, improve supply chain, strengthen inventory management, enhance product differentiation and expand e-commerce, so as to be able to meet the current "new normal" situation in China.

    Daphne International (0210.HK) rose 0.99% on Wednesday to HK $1.02.

    So far this year, the stock has fallen by 21.5%.


    • Related reading

    13Th Five-Year + Tongxiang Women Shoes Industry To Accelerate Pformation, Innovation And Achieve New Breakthroughs

    Women's Shoes
    |
    2016/3/30 10:35:00
    40

    Tide Makers Demonstrate Low Heels With Fashionable And Accent Style.

    Women's Shoes
    |
    2016/3/29 15:39:00
    180

    What Is The Spring Coat, What Shoes, White Shoes And High Heels Are All Beautiful.

    Women's Shoes
    |
    2016/3/21 21:24:00
    345

    Will The Women'S Shoes Industry In Tongxiang Break Through In The "13Th Five-Year" Period?

    Women's Shoes
    |
    2016/3/21 12:41:00
    33

    The Little Suit Is Very Nice In Spring. It'S Nice To Wear High Heels.

    Women's Shoes
    |
    2016/3/19 11:14:00
    70
    Read the next article

    2017 Spring And Summer Textile And Apparel Trends In China

    The second China (Quanzhou) Maritime Silk Road international brand exposition and the nineteenth Cross Straits textile and clothing exposition will soon begin in Shishi International Textile City.

    主站蜘蛛池模板: 女人张开腿让男人桶视频免费大全| √天堂资源地址在线官网| 国产私拍福利精品视频推出 | 女人张开腿让男人桶个爽| 国产91在线免费| 亚洲中文字幕在线观看| www亚洲成人| 色婷婷综合久久久久中文字幕| 日本精品一区二区三区视频| 国产精品自在线拍国产电影| 四虎影视在线影院在线观看| 九九九九九九伊人| 91麻豆精品福利在线观看| 美日韩在线观看| 日韩亚洲欧洲在线rrrr片| 国产视频你懂的| 人人妻人人狠人人爽| 中文字幕精品一区二区三区视频| 色综合67194| 法国性XXXXX极品| 国产老妇伦国产熟女老妇高清| 人人爽人人爽人人片av免费| 97人妻天天爽夜夜爽二区| 欧美在线观看第一页| 国产精品爽爽va在线观看无码| 亚洲视频在线观看| 4p高h肉辣古代| 欧美高清性XXXXHDVIDEOSEX| 女人扒下裤让男人桶到爽| 内射老妇BBWX0C0CK| 中文字幕手机在线播放| 草草影院永久在线观看| 日韩国产成人资源精品视频| 国产猛男猛女超爽免费视频| 亚洲毛片一级带毛片基地| a成人毛片免费观看| 精品国产av一二三四区| 无码欧精品亚洲日韩一区| 国产亚洲美女精品久久久| 三年片在线影院| 精品无人区麻豆乱码1区2区|