Wordenka: Huge Sums Of Money To Shoot Advertisements

　　 As we all know, for many enterprises, nowadays is a media Fragmentation era. Coincidentally, this year is also a brand promotion year. Enterprise advertising needs combination boxing. Good advertising and advertising are the consistent style of sports brand marketing strategy, and also an important way and means of sports brand image dissemination and promotion.

Recently, reporters from the Worden card group responsible person was informed that, following the 2009 "cross-border no boundaries" - cross border leisure equipment new positioning, the Worden card group to integrate the advantages of resources, huge sums of money to shoot "cross-border no boundaries" this innovative advertising theme film, in the media launch based on the choice and brand concept consistent with the media Zhejiang, Hunan The two sides saw strong positions and played a good hand in advertising.

Media choice and effective integration are the absolute principles. Choice Advertisement Media integration is a skill and art. Advertising promotion is a powerful weapon to enhance brand awareness and reputation, and it also plays a decisive role in developing channel construction and stimulating sales. Admittedly, advertising must first evaluate the media or other carriers, then combine the brand positioning of the enterprises to find the best fit point for resource integration, and the advertising effect will gradually become apparent. Worden card's brand promotion strategy is the same, first of all, its brand positioning is clearly visible. Since then, the Worden card brand has been committed to building China's "cross border leisure equipment" NO1, researching and developing the original concept of leisure tourism sports shoes and leisure tourism clothing. Secondly, Worden card's target customers have love life, love outdoor activities, positive attitude, and comfort groups. The audience of Zhejiang satellite TV and Hunan satellite TV is locking such a group of young and vibrant fashion groups. The scientific and effective integration of the resources of the two companies, at the same time, under the influence of Worden card brand, proper advertising promotion has created a good brand image appropriately, to a certain extent, has promoted the terminal sales. It can be said that this is a good marketing channel, and it is also an unquestionable answer.

This Worden card media selection and innovative advertising theme is not only scientific and reasonable, but also complement each other and complement each other. Worden card chooses advertising media to adhere to the sales centered approach while focusing on the psychology of product audiences, and truly achieves the effect of integrating media and optimizing communication. On the strategy, we should use the strategy of overall coordination and mutual coordination to give full play to the advertising function. In the TV, print media, network new media, according to the actual situation, "integration and collocation", tailor a practical and practical media delivery plan. But if there is no high quality, strong kill, new, high quality, bright and close to consumer psychology strategy and continuity advertising theme, the market will be difficult to further enhance. It is worth emphasizing that the advertising strategy of Worden card's "crossover without borders" is based on the analysis of the characteristics of target customers, product differentiation and the characteristics of the media, so as to achieve the unity of the three, so as to achieve the goal of targeted customers, the suitability of expression and the economic cost of advertising expenses.

It is worth mentioning that Worden card group, in order to strengthen advertising efforts, support the franchisee market operation, at all costs to integrate the Golden advertising hours of Hunan TV 2010 "Happy Men". The whole event contains 64 advertising windows, and each broadcast is inserted in each window (15 seconds), becoming the strategic partner of Hunan satellite TV 2010 "Happy Men". As we all know, the ratings of Hunan satellite TV have always been the best in many TV stations, and the ratings of "happy male voice" is undoubtedly Wordenka's continued increase in brand operation and brand awareness and reputation in the future. The reason why Worden card group played a good hand is because it not only cleverly integrates the time segment on the Hunan TV's hit column, but also has strong landing in Zhejiang satellite TV. It is understood that Zhejiang satellite TV in recent years, its "I love to remember the lyrics", "Yue Yue Mei" and other columns quickly jump red, become the domestic sports brand publicity strategy another important channel. Spared no expense to seize the advantageous resources, not only let the franchisees understand the support of Worden card group, but also intend to implement the first innovative concept of "cross-border non boundary" in China, and then radiate the whole country and expand its influence.

According to the insiders, the Worden card group is the first domestic sports brand to propose cross-border travel equipment, which is a new product concept for leisure travel by integrating with traditional leisure sports. Most importantly, in the future, leisure and tourism are the way of life derived from the trend of consumption trend, which coincides with the brand positioning of Worden card "cross-border travel equipment". Worden cartoon has differentiated the brand positioning and features of leisure series and outdoor series, and cut into the outdoor leisure consumption market.

The advertising industry leader - leisure, relaxation, entertainment based Zhejiang and Hunan satellite TV, no doubt that Worden card "cross-border" concept of the core of the brand characteristics with the support point. I believe the strategic decision of Wordenka's brand promotion will surely lead to a boom in cross-border travel.