Sports Brands Seize The Advertising Resources Of The Asian Games

The world cup just closed for 7 days, a new round of sports marketing war launched again.

The author noted that, as the Asian Games were held in Guangzhou, Guangdong's local enterprises accounted for an absolute proportion of the sponsors. They also eye-catching in the advertising war. Wang Laoji, Samsung, TCL, GAC TOYOTA, 361 degree and other enterprises have signed a contract with CCTV.

It is noteworthy that the CSM audience survey data show that the Asian Games in Doha have more than 675 million spectators, while the world cup in South Africa is 610 million.

The Asian Games watched more than the world cup.

CCTV advertising department staff said that although most Asian Games were late at night and early in the morning, the CCTV-5 share of the Doha Asian Games increased by 154% than usual. In the men's 110 meter hurdles, table tennis and men's basketball matches, the viewing share was 5-10 times higher than usual.

In the face of such a high rating, some enterprises across the field are also eager to try.

In the past, CCTV's advertising campaigns were mainly beer, beverages, sportswear, equipment and so on.

This time, a number of enterprises in various fields also recognized the importance of sports marketing such as the Asian Games, such as automobiles, mobile communications, finance, sportswear, home appliances, insurance, beverages, Internet, digital products and so on. Enterprises in these industries are looking forward to using the Asian Games for brand marketing.

It is reported that Wang Laoji, Samsung, TCL, GAC TOYOTA, 361 degrees and other enterprises represented by CCTV launched the Asian Games marketing cooperation, and most of these enterprises are local enterprises in Guangdong.

The author noted that the opening and closing ceremonies are also the focus of traditional viewing, so the competition for enterprises is relatively fierce, and the prices of related advertising products are higher.

The opening and closing advertising packages of CCTV1 and CCTV5 are 1 million 180 thousand every 15 seconds.

In addition, the naming price of the gold medal list of the Asian Games is 16 million.

Nevertheless, the presence of enterprises also showed great interest.