Automatic Cutting Machine Industry Is In The Ascendant (2)

Three worries

"A single flower does not make a spring, but a hundred flowers bloom in spring." Automatic cutting machine industry The booming momentum of development in China is inspiring, but with some joy, some industry experts also remind that we must pay attention to the three hidden troubles in the acceleration of the popularization of high-end products in the automatic cutting bed industry.

Secret worry 1: quality Need to be improved. As an important production equipment in the cutting shop, the quality of the automatic cutting bed is directly related to the progress of the subsequent sewing work. Compared with the Gerber type 7250 automatic cutting machine that has been used for 11 years, the performance of KURIS TEX CUT 3080 automatic cutting machine purchased by Yida company is not satisfactory this year. According to the relevant staff of the company, the product has such problems as loud noise, rough workmanship, high cutting on the upper and lower parts and so on. Shanghai Peng Ya Mei company also reflects that the noise from Eagle bed is too loud. "If only the noise is high, it is acceptable, but if the failure is continuous, stopping and resting will have a great impact on the enterprise." According to the industry insider who does not want to be named, many enterprises now rely on one of the main purposes of automatic bed cutting, which is to reduce dependence on skilled workers and save manpower costs. If the cutting workers are reduced by more than half, the equipment will not be able to operate normally, and the losses can not be estimated. In addition, the end user's understanding of automatic bed cutting is still at an early stage. If the enterprise blindly pushes immature products into the market, once the product quality problem collectively breaks out, it will lead to the Domino domino effect. Zheng Haitao, general manager of the Shanghai company, said that popularization is not equal to poor quality. When choosing automatic cutting beds, enterprises should put the stability in the first place.

Worry two: salesmen's professionalism needs to be improved. This article was searched by a reporter on a well-known website. The content basically reflected that a well-known brand salesman sold the automatic bed to the factory, and avoided the trivial matters. He only talked about saving parts, but he was vague about the service, the cost of using and the price of adding the configuration. "If you look at the price of basic funds alone, it seems acceptable, but in general, it is too scary. Each brand has its own brand sales strategy, which is understandable, but it can not be fooled by such people. The author of this article was interviewed by this reporter. This case is not a special case. After buying back the bed, some enterprises found that many of the fabrics were not efficient enough for cutting because of poor air permeability and slippery skid. Their workload was only 30%, which was a waste. The actual usage is different from what the salesmen say (the most prominent is the cutting level), which is also a reflection of many problems. Of course, the reason why salesmen are so independent of personal integrity is also related to current customers' attention only to the immediate price and fierce competition between their peers.

Secret worry three: use cost Too high hinder development. The cost of each cutting bed is about ten thousand yuan per year (excluding service cost). The high cost of use is the main reason for this year's purchase of another accessory and relatively low price brand. "The overall price of cutting beds is decreasing, but the price of spare parts has increased in recent years." In this regard, Yida company is quite puzzled. Among the dozens of end users interviewed by reporters, most of the enterprises mentioned are the high cost of using. It is learnt that at present, many cutting parts are mostly non-standard parts, and the pricing power is entirely in the hands of production enterprises. Users can only take their own course. Most companies also feel very helpless about the one hundred thousand yuan service contract each year: "I really hope there will be a company that can provide third party support." It is reported that some of the cutting bed production enterprises after-sales service revenue accounted for more than 40% of the total income. There is no doubt that service is paid, but if it is too high, it is not conducive to the development of itself and the whole industry.

Undercurrent surging

The game between users and manufacturers is continuing, but the automatic cutting industry is coming to the peak of development. It has become the consensus of many enterprises. Yin Zhiyong, who has always been confident of the market, predicted: "the sales of automatic cutting machines in the Chinese market this year will hopefully exceed 500 units, and next year's sales will reach 1000 units." Rick, Gerber, Tuka, Eastman and other enterprises are optimistic about the development of automatic cutting bed in China in the next few years. In the first four months of the first four months of this year, we sold two units in the Changshu market in the first four months of this year. Pan Guoming said that it was time for the automatic cutting bed to move from behind the scenes to the stage.

Under the promotion of industrial upgrading, the automatic cutting customer group is also quietly changing. According to Xiang Wei, before that, most of the customers of Gerber made foreign trade orders, and now the proportion of domestic brand enterprises is gradually improving. The demand for the inland market has increased rapidly, although it can not compete with East China and Southern China in a short time, but there is great potential for development. In this year, the performance of automatic cutting beds in the luggage market was the most prominent, and the proportion of the total production increased from 1/10 to 1/3, of which many enterprises were only about 200 people. Emerging markets such as Chengdu, Wuhan, Guangxi and Hubei are rising rapidly.

In the face of such a huge cake, the price war between enterprises continues. According to Yin Zhiyong, shortly before the India market and a colleague "belligerent", the price was reduced from 120 thousand U.S. dollars to 78 thousand dollars before the transaction, almost losing money. He said that with the increasing proportion of output and parts domestically, and hawk prices will continue to decline, then the popularity of automatic bed will be wider. After entering China for 27 years, the price of the high grade bed of Gerber also dropped from millions of dollars a few decades ago. The first thing Novojk did after he took over the truck was to reduce the original 150~200 price to around 1 million 200 thousand. According to industry sources, the lowest price of automatic cutting bed has dropped to 580 thousand yuan. In some large single transactions, the selling price of some first-line brands has been less than one million yuan. For users, all forms of price war are welcome, but the premise is that quality can not be greatly reduced.

From the restructuring of Rick to the acquisition of Avis and other companies in Spain to establish its position in the field of automatic cutting, from 1969, in 1969, Gerber invented the first automatic cutting bed to take the lead in localization. The automatic cutting bed market has experienced ups and downs. Who will lead the future industry pattern is unknown, but nobody wants to be eliminated in this round of competition. Eagles and eagles are planning to locate in Shanghai as their headquarters, R & D center and small batch production base. The 200 acres of Jianhu in Yancheng, Jiangsu, are expected to be completed in June next year. At that time, the factory will achieve 500 annual automatic cutting beds and 600 production machines. The old knife will continue its localization, and third new products will be launched in the near future. Good at innovation, the next work will focus on advisory services and provide customers with the overall solution to maximize the hardware and software. Ambitious Tujia rush horse is vigorously promoting the localization process. Perhaps more competitors will join us next.