Automatic Cutting Machine Industry Is In The Ascendant (2)
Three worries
"A single flower does not make a spring, but a hundred flowers bloom in spring." Automatic cutting machine industry The booming momentum of development in China is inspiring, but with some joy, some industry experts also remind that we must pay attention to the three hidden troubles in the acceleration of the popularization of high-end products in the automatic cutting bed industry.
Worry two: salesmen's professionalism needs to be improved. This article was searched by a reporter on a well-known website. The content basically reflected that a well-known brand salesman sold the automatic bed to the factory, and avoided the trivial matters. He only talked about saving parts, but he was vague about the service, the cost of using and the price of adding the configuration. "If you look at the price of basic funds alone, it seems acceptable, but in general, it is too scary. Each brand has its own brand sales strategy, which is understandable, but it can not be fooled by such people. The author of this article was interviewed by this reporter. This case is not a special case. After buying back the bed, some enterprises found that many of the fabrics were not efficient enough for cutting because of poor air permeability and slippery skid. Their workload was only 30%, which was a waste. The actual usage is different from what the salesmen say (the most prominent is the cutting level), which is also a reflection of many problems. Of course, the reason why salesmen are so independent of personal integrity is also related to current customers' attention only to the immediate price and fierce competition between their peers.
Undercurrent surging
The game between users and manufacturers is continuing, but the automatic cutting industry is coming to the peak of development. It has become the consensus of many enterprises. Yin Zhiyong, who has always been confident of the market, predicted: "the sales of automatic cutting machines in the Chinese market this year will hopefully exceed 500 units, and next year's sales will reach 1000 units." Rick, Gerber, Tuka, Eastman and other enterprises are optimistic about the development of automatic cutting bed in China in the next few years. In the first four months of the first four months of this year, we sold two units in the Changshu market in the first four months of this year. Pan Guoming said that it was time for the automatic cutting bed to move from behind the scenes to the stage.
Under the promotion of industrial upgrading, the automatic cutting customer group is also quietly changing. According to Xiang Wei, before that, most of the customers of Gerber made foreign trade orders, and now the proportion of domestic brand enterprises is gradually improving. The demand for the inland market has increased rapidly, although it can not compete with East China and Southern China in a short time, but there is great potential for development. In this year, the performance of automatic cutting beds in the luggage market was the most prominent, and the proportion of the total production increased from 1/10 to 1/3, of which many enterprises were only about 200 people. Emerging markets such as Chengdu, Wuhan, Guangxi and Hubei are rising rapidly.
In the face of such a huge cake, the price war between enterprises continues. According to Yin Zhiyong, shortly before the India market and a colleague "belligerent", the price was reduced from 120 thousand U.S. dollars to 78 thousand dollars before the transaction, almost losing money. He said that with the increasing proportion of output and parts domestically, and hawk prices will continue to decline, then the popularity of automatic bed will be wider. After entering China for 27 years, the price of the high grade bed of Gerber also dropped from millions of dollars a few decades ago. The first thing Novojk did after he took over the truck was to reduce the original 150~200 price to around 1 million 200 thousand. According to industry sources, the lowest price of automatic cutting bed has dropped to 580 thousand yuan. In some large single transactions, the selling price of some first-line brands has been less than one million yuan. For users, all forms of price war are welcome, but the premise is that quality can not be greatly reduced.
From the restructuring of Rick to the acquisition of Avis and other companies in Spain to establish its position in the field of automatic cutting, from 1969, in 1969, Gerber invented the first automatic cutting bed to take the lead in localization. The automatic cutting bed market has experienced ups and downs. Who will lead the future industry pattern is unknown, but nobody wants to be eliminated in this round of competition. Eagles and eagles are planning to locate in Shanghai as their headquarters, R & D center and small batch production base. The 200 acres of Jianhu in Yancheng, Jiangsu, are expected to be completed in June next year. At that time, the factory will achieve 500 annual automatic cutting beds and 600 production machines. The old knife will continue its localization, and third new products will be launched in the near future. Good at innovation, the next work will focus on advisory services and provide customers with the overall solution to maximize the hardware and software. Ambitious Tujia rush horse is vigorously promoting the localization process. Perhaps more competitors will join us next.
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