Turn Prospective Customers Into Real Buyers.

In an exhibition, the exhibition is only on display. enterprise Since the beginning of the operation and marketing work, there is often more work to be done after the exhibition. These jobs can be called "follow-up work" for exhibitors.

The main contents of the exhibition's follow-up work are consolidating, developing customer relations, promoting products and services, negotiating trade and signing contracts. If the exhibition is equivalent to "sowing" and establishing a new customer relationship, then the follow-up work is equivalent to "cultivating" and "harvesting", and it is an important link to develop the new relationship into a practical customer relationship.

Thank

At the end of the exhibition, we should make every effort to thank the units and staff that are helping. It is better to thank the booth manager himself. For the most important people, you can give thanks and thank you even after dinner. If there is no time to thank each person and unit in person, at least give thanks to the main personnel and units, and send a letter to the staff and units that can not thank in person as soon as possible. Acknowledgement is the same as payment, acceptance of payment for goods and services, acknowledgement of help and support, and appreciation of those who give help and support even if they are not prepared to participate in the exhibition again.

Acknowledgement should be one of the following routine works. Acknowledgement is not only a form of etiquette, but also a good promoter for building good relationships. It is better to give thanks to some of the questions when receiving the reception, because this is no longer a general communication, but rather a closer and deeper way of communication, which shows the importance attached to visitors.

Thank you for visiting the booth, whether you are an existing customer or a potential customer, thank you for visiting the booth. This is a relatively big job and can be done before the exhibition is over.

　　 Propaganda

If the exhibition is effective, a press conference or press release can be held to provide relevant information. exhibition And the press will further expand the impact of the exhibition. Under normal circumstances, relevant press releases on the exhibition should also be provided to the media. Many exhibitors do not pay much attention to the publicity after the exhibition, and pay attention to the publicity before the exhibition. In fact, publicity after the exhibition can get a more prominent publicity effect and enhance the impression of visitors.

Establishing trade relations

Before the closing of the exhibition and before leaving the exhibition area, we can seize the time to visit the key new customers on the exhibition. Each buyer will establish contacts with many exhibitors at the exhibition, but will only establish a practical trade relationship with a few enterprises. This depends on product, price and other conditions. On the other hand, it depends on efficiency and quality. It is necessary to consolidate the relationship with new customers before the competition. Whoever works well will win new customers. For close proximity projects, we must continue to negotiate with each other and strive to sign contracts before leaving the exhibition area. Otherwise, projects that have not yet been completed may change at any time. After all, the market is full of variables and time is not waiting.

Preparing for the next exhibition

Exhibitors may wish to continue exhibiting. If so, they can get in touch with the organizers of the exhibition. Shang Qia, as early as an application, has some advantages. The organizers of the exhibition are more likely to be familiar with exhibitors. The exhibitors have the opportunity to select the location of the site first. The organizer may mention the first application company in his press release, which is also an opportunity for the company to expand its influence.