Home >

Experience Sharing In Overseas Exhibitions

2010/7/21 12:18:00 77

??? 日本語 Fran?ais English 中文

With more and more Chinese enterprises going abroad, various economic and trade activities all over the world have been held.

Exhibition

Looking for business opportunities.

How to be a mature exhibitor, every overseas exhibitor can receive orders and achieve the desired results.

I have recently visited some companies who are keen on overseas exhibitors and harvested. Listening to their success tips will be beneficial to some enterprises that are going out for the first time.

Do enough homework and attend the exhibition for a long time.

Shanghai Rong Li

textile

Ltd. was founded in 1998. It is a private enterprise integrating fabric management and garment production into a combination of industry and trade.

In 2002, the company invested about 6000000 yuan and introduced six sets of advanced seamless knitted equipment produced by Italy Saint - neony company. The seamless knitted underwear and suits produced by the equipment are well received by European and American people because of their beauty effects.

However, due to the lack of information and obstacles to opening up the international market, the Shanghai International Trade Promotion Council recommended to them timely international exhibitions such as the Las Vegas fashion show and the Paris fabric exhibition.

In September 2003, the company first appeared in the Las Vegas fashion show. Due to its advanced technology and fashionable design, the product quickly entered the US market.

product

The added value is increased by more than 80%.

Now, more than 70% of the company's products are exported. After the textile quota is abolished, the company is committed to developing the European and American markets, expanding its export business and establishing 3 production bases controlled by Rongli company, with an annual export volume of more than 10 million dollars.

The experience of their participation is that after the target market is established, they must do their homework first, products and technologies should be new, and they should adhere to the exhibition for a long time.

Based on this exhibition concept, the product of the company is relatively stable in the US market and has achieved some success in market development.

Now their annual purchases amount to about 4000000 US dollars, the large buyers who cooperate with them are WAL-MART, and Jcp, Target, Madenform, Mother work, Playboy and so on.

Lock high-end buyers, new products every year

The products of Shanghai Zhong Bo Garments Co., Ltd. are mainly European high and middle grade markets. They have participated in exhibitions abroad with Shanghai City Council of trade promotion on many occasions. The company's high quality products have won the trust of buyers.

The company aims to find high quality buyers. In February last year, at the International Fashion Fair held in Dusseldorf, Germany, they launched more than 40 new products with more abundant styles and washing methods. The front door, Ting Lou, has new products every year, which not only consolidated the original market, but also made new cooperation intentions with buyers from Turkey, Norway and Slovakia, and further expanded the market share.

Take the initiative to select customers and enlarge orders.

How to make a mature one

Participate in the exhibition

When I asked Tan Yunhui, general manager of Shanghai Zhihao Textile Garments Co. Ltd., she immediately said that there were no depressed industries, only depressed enterprises.

She believes that the evaluation of the effectiveness of the exhibition can not stay in the number of customers and orders of the exhibition. The key is what you do to retain customers, produce products that satisfy customers, and make orders long. This is your company's own business.

It is in line with this concept that general manager Qin promotes products at the exhibition, aiming at making a difference, and treating customers differently in negotiations. Some refuse, some do not quote, and only order the right customers.

Last year at the Las Vegas exhibition, there was a Japanese customer named Zhihao company. They sent samples at the first time according to customer needs.

In order to seize the opportunity, the client prepaid the money.

Tan Yunhui has a deep understanding of this, saying that the key is to make your products perfect and follow up services to keep pace with them, so that the list can be bigger and business can be done for a long time.

Last year, at the Las Vegas auto show, a chain operator in the United States ordered 250 thousand sets of high-end car cleaning sets worth $250 thousand.

This company relies on the leading technology to develop microfiber cleaning cloth. Its water absorbency is three times more than that of ordinary towels, and its profit is two to three times of that of ordinary towels. The annual export of small commodities is about 4000000 USD, which is really a big market for small commodities.