Exhibitors: Effective Products Are The Key.

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Small booth, good design

Because directly dominates visitors' vision and thinking, the choice of booths is an important factor in achieving the best effect of clothing display.

Usually when we choose a clothing booth, we should take into account the direction of the movement of the crowd and choose the venue which is located in the middle of the exhibition hall.

In addition, try not to choose too big clothing brands that are too close to domestic or international brands.

Because people's sight is often more easily focused on them.

If you choose to be on the right side of it, there is no way to win the competition or to be unique, it will lose the significance of the booth.

But on the contrary, there is a benefit that must be achieved.

Because the popularity of these clothing brands will continue to spread to your booth, so the design and layout of the booth will be you.

The design of the booth is the most dazzling part in the display process.

This phenomenon has been well verified in various sessions of CHIC.

Many enterprises with many years of experience in exhibition will continue to build a unique stand and store display effect to win the game, in order to show the corporate image and taste.

As for the increasingly well-known fashion brands, they are no longer looking for agents and distributors as the main purpose of the exhibition. They are displaying the culture and brand image through more human culture, fashion and idealized exhibition layout.

In addition, the fashion show in recent years has changed the characteristics of slogans, props and big scenes in the past few years, paying more attention to the display of personalization.

The marketing store style, the flag shop style and the distinctive alternative design are all grabbing people's attention, trying to express the temperament that is consistent with their brand culture.

At CHIC every year, the exhibitors will get a survey and comparison of their own culture and brand image, and build clothing brands from packaging, curatorial, promotion, and positioning of participants.

The arrangement of the booth also takes a lot of weight in the exhibition.

The exhibitors' clothing booths can make strange moves from shapes, lighting, sound effects, colors and decorations.

The shape of the booth can be made some irregular improvements to distinguish the signs from other booths.

A separate window is displayed outside the booth, or through other better ways to reflect the visual perception and image of the brand product.

In addition, we can use some artistic effects of lighting to expand the booth effectively, so that the colors and characteristics of the clothing can be effectively highlighted to attract visitors to stop.

The overall style of the booth design should be visually harmonious with the overall style of the clothing brand.

Avoid the overly formal and discordant product of too much lighting, too much decoration and too much avant-garde marketing.

The clothing exhibition is not a stall sale, it does not display in isolation how gorgeous a garment is.

It is to show the overall ability and strength of a garment enterprise by means of clothing as a carrier.

Therefore, choosing the clothes to be exhibited must conform to the company's intentions.

If the purpose of the company's participation is only to show the company's image and expand the market, it should reflect the quality and quality of the clothing everywhere.

If the company is to launch a new brand to open up new markets, exhibitors should feel strongly about the marketing idea of new products.

No matter what the purpose of company participation is, we should fully demonstrate the company's image and establish the market positioning of clothing.

The exhibition booth should choose suitable clothing according to the size of space, and make effective use of space and reasonable placement.

We should also be good at using the mashup exhibition to give visitors a refreshing visual sense to show the company's professional vision and unique views on color and taste.

Besides, the exhibitors must be representative.

It can represent the overall concept and positioning of the company, and can also represent the latest elements of fashion in a particular season.

You can use picture posters or slides to improve the visual effects of clothing, but do not use too many or too small pictures.

Put it in the eye-catching position above the line of sight, and use bold and jumping colors, so that the color of the style can be more effectively highlighted.

It can also be combined with the theme of a major theme according to its own concept. For example, last year's clothing exhibition, a famous clothing brand in China used white and green as the main keynote, combined with white pollution and green environmental protection as the theme, launched the spring new product exhibition, grabbed many eyeballs, and also attracted many professional buyers' consultation.

If you are promoting women's fashion or business men's wear, you can pick out some good service workers who are good at working in the company's brand and explain the characteristics of the brand.

If we develop new leisure brands, we need strong innovative ideas.

The golf and casual clothes of the year before were successfully targeted at the high income group, positioning on the high-end consumption concept, which is a successful sales case.