Exhibitors Learned To Use Digital Signboards Rationally.

The reasonable application of Digital Signage can promote the exhibiting effect.

Internet connection

Any exhibitor who has ever participated in trade shows knows the potential amazing cost of broadband Internet connection.

However, there are ways to avoid these costs and still display the content on the screen.

The first method is to make full use of the 3G network through the media of mobile phones.

Content can be uploaded, downloaded, and distributed through wireless access cards, or even by mooring 3G smartphones to your laptop.

Another option is not to connect your screen to the Internet, but to pre download and store the content from the media player, PC or USB drive.

Most Digital Signage software can play multiple channels through multiple screens, provided that an appropriate number of media players exist.

In the case study described on the right side of ISP trade exhibition hall, Mark's Ministry of foreign trade and economic cooperation was once used for housing, and the contents of different channels were displayed on the display screen of kiosk.

content

The content displayed on the screen is used to attract consumers into kiosks, especially in the "sensory overload" trade exhibition environment, which plays a significant role.

"Keep your content alive," Jason Cremin declared. He is chief executive of remote media.

"Don't just show the company's long history behind your booth, because people will not sit down and take a cup of tea to look at it carefully. They will go through it half way, and have no idea of the overall idea you put forward."

Jean Michael crane, senior production manager of NEC showcase, said that the content of trade exhibition should always focus on the main points and design products or services.

"You also want to make sure that the display is fun and interactive," she said.

"People will not sit down to see the slide presentation of your product, so you have a very short time to let people know your information."

screen

There are many screens in the pavilion, ranging in size from 5 to 108 inches, but the key to choosing the screen is to ensure that the size and screen type are integrated with the entire pavilion design.

In the case of ISP, the screen is required to be integrated by stainless steel sheets and panels, which cover the screen and leave only the viewing area outside.

"But it doesn't display the screen as much as it shows," Mark Ulf, CEO of ProActive, announces. "Many times people set up Digital Signage to play an important role in the screen, and you really want it to be imaged."

McLaughlin said that people usually choose to use the 46 inch display in the booth.

She claims that in the past 46 inches, the model was the most popular and had received 52 Inch models in recent years.

But that doesn't mean you can't use bigger ones.

NEC, wireless rogue and other companies have used the NEC 82 inch LCD screen in the recent trade exhibition. This year's trade fair also uses Panasonic's 103 plasma display and SHARP's 108 inch LCD.

layout

The next thing to consider is to place the screen at the booth.

Generally speaking, the bigger the screen, the more the screen should be placed behind the pavilion, according to McLaughlin.

She also suggested that the center of the display should be placed at the level of the eye as far as possible.

There are also some good examples to show the screen outside the pavilion, and then use them to demonstrate special examples (see LG's digital city InfoComm09, remote multimedia appeared in the media fair in 2009, and the 2008 convention and Exhibition Centre in 2008).

Future applications

Just as the emergence of Digital Signage is emerging in the shopping mall, its trade and exhibition facilities are becoming more and more sophisticated.

Experts say touchscreens will also play a greater role in 2010 of trade fairs, and interaction will also become the key drivers of attracting and depressing participants in trade fairs.

"In the pavilion, do your best to attract people's attention, make the exhibition more interactive and enable them to learn more and know more about your products, which is a good thing."

Ulf said.

At the same time, if there is no price tag or the burden of pferring the 100 inch added screen, more companies are installing video walls in their kiosks for orderly and flexible and extensible choices for larger displays, without price tags or for the pmission of the 100 inch screen.

For example, Samsung and NEC are using the folding video wall scheme and light fluorescent screen easily, which makes the huge wall integrated.