Six Main Reasons For Poor Management Of Small And Medium-Sized Clothing Stores

Food and clothing and housing are the foundation of people's livelihood. There is a huge business opportunity at any time. This is what we all agree.

As I entered the wholesale clothing industry, I met with clothing wholesalers, retailers and chain stores from all over the country, and I took the initiative to understand their business and profitability in my spare time.

On the one hand, it is concerned about the development of customers. On the one hand, it is to learn from their experiences and lessons. The third is to study the successful operation of clothing business.

Old habits, research problems, I still like to start small, in the past six months, I exchange the most is the clothing store owner, some are independent facade, and some are shopping mall rental stalls do.

They are the most representative and also the most exposed consumers. Clothing consumption is mostly driven by them, so communicating with them is absolutely the first hand to study the clothing business.

Although business is small, there are university questions and tricks. Half a year is enough to reflect a boss's management ability and management thinking.

Over the past six months, our customers have started to grow, and have been operating poorly and unable to maintain their closes.

For successful people, they have different ways, but different regions and time are not comparable. However, most of them fail for similar reasons.

Here, the author summarizes his failure cases and reasons, so as to share with everyone and avoid bad management together.

One of the reasons for poor management: no analysis, blind entry.

Many people decide to do business, and they want to start it all at once.

Time is good, but no analysis or planning is blind.

Business is a small business, but it is money and energy that needs to be invested. Therefore, it is necessary to do some basic analysis before the clothing store opens.

At least we have to answer a few questions: where do we do it?

What style do you do?

What price?

Do you match the style and price with the business circle?

What features do you want to make?

Why do consumers choose to buy your clothes?

If the answers to these basic questions are not clear, I think it is best to look at the market first, understand the market and understand the future competitors.

This is a very simple principle: what songs to sing on the hillside.

You can't sell high grade goods in the low-grade area, because there are low price consumers there, and you can't sell sportswear in the mature area, because they go there to buy suits and so on.

This is not a feature but a problem.

If you want to make a feature, you must look for the characteristics on the basis of the style of the whole business circle instead of looking for the so-called "characteristics" and "differences" in the category and the target market. That will backfire.

Two of the reasons for bad management: do not watch the market hard and hard.

Now is not the seller's market era, you sell anything will have someone to sell anything to sell, although we all know this truth, but always forget when doing things.

Many newly started bosses go to the wholesale market only to choose what they like, but they do not have a basic plan for the goods they want to run.

It is a good thing that consumers approve of. Their favorite customers may not like it. We should study the preference of the guests rather than the boss himself.

Therefore, many customers come to us to buy goods, I advise them to start not to single a lot of goods, but should take more money to see the reaction of the market, the good sales will be more, the sales will not move down or deal with.

Three of the reasons for bad management: lazy but not diligent.

Old saying is good: diligence and diligence are scarce.

Success must be paid more. Without hard work, success will not come to your head.

Some people sit in the shop every day after they open their doors, waiting for guests to come to the door. Maybe some of them will be nervous for a while at the beginning of their business, but in the past, the excitement has been lost.

Do you open the door earlier than others and close the door later than others?

Have you been standing at the door waiting for the arrival of every customer?

Do you often visit the surrounding products to see and understand other people's business?

Do you share your experience with your peers?

Do you often call suppliers to find out about their situation?

Are you...

Success does not come easily. We only work harder than others, and we must persist in diligence.

Do not think that you can have business when you open your business, you can make money by doing business, make money for a long time, and keep your business alert all the time, with a sense of urgency.

Among the clothes shop owners I have contacted, there are diligent and lazy people.

Diligent people are industrious and diligent, though they can not be red hot all the time, but they can always rise steadily. Lazy people open doors late, shut doors early, cloudy days and rain often do not open doors. Can they do business well?

A few months later, there was little business and finally closed down.

Four of the reasons for bad management: every item must be profitable.

Business is all about making money, that's right.

But many bosses can't do it for this reason, because they want to make money in every way, make money every time and make money every hour.

For the clothing store, the popularity and the passenger flow are very important, which often depends on the feeling that the consumer first enters the store. It feels good that they will continue to come and bring the popularity, and it is difficult to come again after the feeling is bad.

The consumer's perception is mainly about the perception of the price performance of the clothes. Good quality and moderate price will attract them. If the price is higher than what they expect, they will lose.

Under such circumstances, clothing stores do not necessarily have profits for every item. They can take out some activities to attract people. This fashion has already been adopted by many mature clothing stores, and the effect is very good.

In a professional language, it is to categorize and locate their products. The categories we often adopt are sales volume products, profit products, attacking products and image products.

As the name suggests, sales volume products bring sales to clothing stores. Their profit margins are low, and they can bring popularity and passenger flow. Profit products are the main products, and their styles, quality and price are all competitive. They can bring profits to clothing stores. Attacking products are targeted against the products of competitors around them. The image products are high-end products and enhance the image and grade of clothing stores.

With a simple analysis of their sales, bosses will be clear about their product status. This is an important strategy for clothing stores.

Five of the reasons for poor management: the source of goods is not competitive.

A good source of goods is the foundation of a successful clothing store. Finding a good source of goods also solves the worries of the boss, and the boss himself can concentrate on selling well.

A good source of goods is scarce, not to be found in the market, but to carefully compare and communicate in detail, to understand the concept, strength and management consciousness of the manufacturers.

Many clothes shop owners are suffering from no good source of goods, and can not earn money. They may also lose money and go bankrupt.

A good source usually has the following characteristics: {page_break}

1. product quality stability

2., the style is updated and the rhythm is good.

3. moderate price

4. fast delivery.

5. there are certain conditions for return.

Without a good source of clothing, the clothing store is like a passive water, so it is difficult to continue to operate.

Finding a good source requires a lot of effort and more market searches.

In addition, clothing stores should also maintain the stability of the source of goods, and should not purchase too many factories, otherwise it is difficult to form their own unified product style.

Six of the reasons for bad management: no promotion skills.

Promotion is an important way to drive popularity, but bosses without professional training often think that promotion is a price cut or a discount.

Yes, price is very attractive to consumers, but anyone who uses price cuts will be used.

For consumers, price cuts are common, and ordinary price cuts are less attractive to them.

As long as we observe carefully, all kinds of sales promotion methods are full of tricks. Some of them are really bright and can bring real sales volume. Some are vulgar and can only win passers-by.

The promotion of clothing shops also has its industry characteristics, while small and medium-sized clothing stores should be more like big brands and big companies to learn sales promotion skills, because they have perfect marketing system and have a professional planning team.

The power of promotion is based on the study of consumer psychology and the combination of various promotional means.

Everyone in the world is in the right place, and everyone in the world is making profits. Every boss wants to make money and make business bigger, but in a brutal market competition, business is becoming more and more difficult.

The charm of business lies here. It can make smart people shine and make poor people rich. So even if it is hard to do, there are also many latecomers to join in the competition.

The world is difficult, only fear of heart, as long as every boss carefully manage, learn more modern scientific marketing and business knowledge, we will achieve good results.