How Do New Clothes Find Good Source Goods?

This article is a personal view of combining clothing for one year, and it may be a superficial reference for others.

Cut into the theme, often visit some clothing forums, and find that the most heated topic is the source of goods. After all, how to find a good source of goods? Of course, this question is very practical for some people. But as the title says, we are discussing the issue of new hand shop today.

1: how important is the supply of goods to the novice?

There is no doubt that physical pactions are the essence of goods and the origin of the whole business process.

From this point of view, many new people seem to focus too much on the source of goods.

But on the other hand, as a businessman, the interest is profit, so where does the profit come from? ---- the value exchange, in a popular way, is to turn the sale of the product into profit. This process is the actual operation, the source of real interest, and the best thing is not to the customer, but to the operator there is nothing like two kinds of waste.

But becoming a stockpile is a waste.

Therefore, I think, from the perspective of the operator, if we want to keep the business going on for a long time, instead of making a big mistake instead of making a small amount of money, we will have to spend two minutes of our pocket money (in fact, if we don't have to work hard to do it for ourselves, and make it easier for people to work), then it is essential to have a sufficient understanding and planning for our operation process from the very beginning, and it is also the most important aspect that needs to be considered and strengthened at all times.

Of course, there are exceptions, one is originally intended to try their own business sense, with a play mentality, then there is nothing to say, love how to play how to play.

The two is that they want to enter monopolies or oligopoly markets. The source of goods that can be found is unique. There are few alternatives or substitutes in the market, and there is enough market demand, which is called characteristic goods.

If one's position is such a product, it is necessary to have a good grasp of the source at the very beginning. Of course, it is not important to operate such a product. Operation is not important, but it can be tilted properly according to the actual situation.

So, to say the most, for most people, I think that operation should be the focus of everyone.

The key questions you need to pay attention to are: who are the target consumer groups? How to let them know about my products? How to make them interested in my products? How do I get them to pay? How can I make them try to come back in the future? As for the operation of more details and how to do good luck camp, because these are mainly about the issue of novice suppliers, I will write a chapter to discuss the operation problems.

Two: what is a good source of goods?

Do you find a good source of supply? For almost all newcomers, from the conclusion of the discussion on the Internet, they define the good source of goods that are absolutely inexpensive and of good quality. Then one of the problems that they are getting very close to is: "low prices seem to fail to be seen, the prices are too high", so it is called a worry. Every day, they ask, "where is a good source of goods?"

For such a person, I think the first is a wrong view and a lack of business awareness.

At the beginning, planning is to expect profits from the price war. Then you must lose, not everyone can afford a price war, so don't limit your thinking.

What is a good source? Everyone is really good. First, it brings relatively high profit to operators.

Second, customers are also satisfied with the product.

Why should consumers be satisfied? This must be understood by everyone, focusing on the long run.

How can customers be satisfied? If you want to ask questions, I believe there are many answers. But I think the customer satisfaction is just a little bit -- he thinks he spends the money to buy the value of the product, so he is satisfied.

Therefore, whether the value of goods is high or low, the quality is good or bad, and the styles are new and old (of course, they are relatively different from other commodities in the same period of the market), they can create a good customer satisfaction on the macro level, and only sell the right products to the right people at the right price.

In addition, for the novice, due to the limitations of capital and experience, the amount of initial purchase can not be large, so the price discrimination by the higher level wholesalers or direct selling manufacturers is also inevitable.

Therefore, it is very likely that you can finally find your "good source" after you have been thankful for your hard work for half a century. First of all, no matter whether the commodity is the real "good source" just mentioned, in other places, incidentally find out how the wholesale price of another same commodity is still lower than that of my purchase price, and do not want to die.

If it doesn't matter to this step, it's okay to spend money on buying a lesson. We should quickly shift our eyes to the operation. How to turn your current "good source" into a good source we just mentioned. The price is higher than that of the competitors. It does not necessarily mean that you have no competitive advantage in comparison. The final shopping decision of the customer is not entirely driven by price. Just now, as long as you let the customer feel that you spend the money on the value of your product, it will be OK.

When I made personalized customization, a friend had done a very deep thing. The clothes he sold in Taobao were more than 30 yuan more expensive than those of other sellers, but his business was still the same. He only did two things. First, he pressed the clothes irregularly, and two made himself a very unique and beautiful package.

The same clothes, the price mentioned more than 30 pieces, ha ha, interesting.

The two thing he did was to operate with his heart.

This shows the importance of operation.

Through the above analysis, it is clear that I am not saying that it is not necessary to find the best quality and inexpensive products. If you can really find that, it will add a lot of competitive advantages to you. Why not? (like myself, I do not own factories, but most of my products are cost price, because they are directly related to my blood relatives and factories, which is the price of affection, and if you have such a relationship, it must be used well).

In fact, for a large part of the novice, you can hardly get the real good quality and cheap goods. Therefore, we must open our eyes to the price advantage and focus on other competitive advantages.

And so on and so on with ability and strength.

This is why the old hand often searches for products of high quality and low price for a reason, because they often operate for a long time, have a better understanding of operation, and the whole operation process is quite robust. What they are doing is optimizing their operation, so if they can increase their competitiveness in price, they will not be more powerful.

Speaking of this, we believe that we will have a new understanding and inspection of the supply and operation. So, which is more important, we should consider it with our own situation.

This is mainly about the supply of goods, so the operation is just the tip of the iceberg. The real good operation is far more than that. But it is certain that if everyone thinks about how to do well in their own business, then I believe that the business will be better and better.