Clothing B2C Competition White Hot &Nbsp; &Nbsp; No Flower Top Quality 30 Million Crazy Expansion

By the end of 2010,

Net goods clothing brand new expensive "no flower superior product WOHAYO" belongs to the group Xia Xia family group also invested 30 million US dollars to seize the e-commerce market, began B2C online shopping crazy expansion road.

According to Guo Changqi, President of Xia Hu Shijia group, who is building "China T-shirt Museum", it is revealed that traditional industries enter the electronic commerce, which has an advantage over the general Internet e-commerce companies. First, the strong financial background of traditional industries, especially large enterprises, ensures the continuity of the development of the project; secondly, the source of the products is adequate and stable, and it can also customize production according to the needs of the network at any time.

As a garment manufacturer founded by OEM brand foundry, the cost of production of a garment ranges from tens of yuan to 100 yuan. After a brand is posted, it is handed over to the merchant for sale. As a result, the market price of the outside market has changed to hundreds of yuan or even thousands of yuan because of the overlapping of distributors' trading links and brand marketing promotion.

If there is a garment, it is a factory brand, from the factory, directly to the consumer hand, save the dealer link, over the so-called OEM value-added process, the middle will save the very high cost, in the premise of the guarantee of the profit of the enterprise, the product pricing can be much lower than the outside price, for consumers, wear the same clothes, but has greatly saved the cost of consumption, realizing real profit.

It is much easier to make a clothing brand and make use of the traditional store channels and media to forge a brand with the help of the Internet. Just like "Sister Lotus" and "Fengjie", those who do not have the star quality can also be well known through the Internet. This is also the reason why some famous brands can be formed in 1~2 years. As the Xia Hu family e-commerce brand "no flowers and superior products WOHAYO", as long as the products and services are done well enough to achieve the ultimate perfection in user experience, then in the eyes of netizens, you say it is a big brand, it is a big brand, and of course, there must be professionals who understand network marketing and public relations to promote and guide. I believe many people know that

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It is reported that the "no flower superior product WOHAYO" brand has been officially sold on the Internet since the beginning of November 2010. It has reached millions of sales in a short month, and is still expanding at a very high rate of growth.

Due to the relatively early preparation, from the introduction of professional Internet management team, to the professional e-commerce service process design, as well as standardized warehouse management, logistics distribution and product services, and so on, all have followed the standards of the development of high-tech companies.

Its development layout is also different from the operation of the general company, for example, many companies will choose to build their own independent mall or purchase e-commerce programs or independent program development at the beginning, and so on, while the "no flower and superior product WOHAYO" has chosen to start from the group buying platform, skillfully borrowed the GROUPON Internet development mode, further implemented the micro innovation of the program products, enhanced the user experience of the apparel product purchase process, and mastered the pricing power of the apparel products, and carried out sales through the "group buying" mode, which soon brought the actual sales effect of the standing pole.

It is undeniable that GROUPON like "group buying" mode has made outstanding contributions to the development of e-commerce.

In China, from the on-line launch of the US group network in March 2010, and then to the "hundred regiment war", similar to the "1 yuan rush to buy movie tickets" temptation, we have constantly taught more and more Chinese netizens to shop online and pay online.

Do not know the concept of group buying mode will continue to write the capital legend of GROUPON in China, but it is certain that more and more e-commerce enterprises continue to deduce the myth of commodity promotion with the help of group buying mode.

The product pattern is used flexibly, and it is also an innovation.

This estimate is also the most important reason why "no flower and superior product WOHAYO" chooses this way to enter e-commerce.

Sorting and classifying all the products involved in group buying, the corresponding combination is turned into a standardised B2C independent mall, which is the same way to achieve the same goal.

According to the relevant responsible person, "no flower superior product WOHAYO" will put resources and energy into "product service" and "marketing" in the future. Due to the injection and support of huge amounts of funds, the whole project is not short of funds at present, and what is missing is how to use the funds more effectively.

The goal of its development is to create "the best quality product WOHAYO" to become the most influential brand representative of high quality clothing. Therefore, the audit requirements of the product quality of "no flower and superior quality WOHAYO" are very strict, and in the logistics sector, the best quality and efficient delivery companies are selected for distribution.

The aim is to let netizens realize the simplest wish of online shopping: "if you want to buy a dress, it must be of high quality and reasonable price; if you want to receive it tomorrow, it will be there tomorrow."

With the fierce competition in clothing e-commerce, more and more traditional industries are involved in the rules of the game. The price war has become a deeper and deeper mire. But low price is not necessarily what the users want. If we want to get the advantage in competition, besides the quality of the product, the key lies in the full satisfaction of users' needs.

There is reason to believe that a brand with high quality, health and user experience will win the market in the end.