How Can Children'S Clothing Store Run Well?
How to open children's clothing shop, first of all children's clothing market analysis: Children's clothing is a necessity, but also a relatively strong consumption of repetitive products. First, the baby grows fast and needs to be constantly replaced; two, when friends and family send gifts, they often choose clothes; three, clothes are indispensable items during the holidays; four, children's clothing styles are diverse and easy to arouse the desire of mothers to buy.
Children's clothing profits are relatively high, generally 4, 50 percent off purchase, 20 percent off sales also have nearly 70% of the profits, and there are many varieties of children's clothing, consumers can not make obvious price comparison, the owner of the shop is easy to grasp the initiative.
A set of birthday, 61 sets, two sets of Spring Festival, two sets of peacetime, at least 6 clothes a year, with an average price of 100 yuan for a set of clothing retail price, the average consumption of people is as high as 600 yuan. With the increasing demand for quality and brand, this data will also be higher and higher.
What brands are there: Parker land, Babu bean, Barbara, babe square, 12 Hi, Hashimoto, Shug Be Lova, Jada, Tinker cat, seven color cloud car, little pig banner, growing new world, Li Guo and so on.
Business area: Children's clothing wins by the style and price, the shop size is not high, and the minimum size is no less than 25 square meters.
Capital investment: except rent and decoration, 10 square meters purchase 7000 yuan or so, and so on!
Mode of operation: single brand franchised store and multi brand storefront.
A single brand store is basically a form of franchise. After signing an agreement with the manufacturer, the manufacturer provides textile decoration information, product manuals, publicity POP, image counters, etc. the multi brand store is more flexible and flexible, including store decoration, and the price discount can be adjusted according to the machine.
Shop decoration: Children's clothing is the pursuit of personalized goods, shop decoration also needs personality, can use primary colors wooden shelves.
As for the display of products, try to put the products in shape, and don't just hang them in the whole row.
Because children's clothing does not consist in more, but in essence.
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