Home >

Will Blog Promote Luxury Goods Into A Future Trend?

2010/7/22 14:03:00 51

??? 日本語 Fran?ais English 中文

According to Hongkong's Wen Wei Po, Rhodes's public relations and Asian regional luxury market research and research company collaborate with albatrosses to announce a 21 China luxury product report on 2010. 78% of the 1100 luxury goods consumers who received an average annual income of 250 thousand yuan were expected to maintain or increase their luxury consumption in the next 12 months. Among them, respondents in Shanghai and East China's fast growing second tier cities showed more active consumption intentions.

The report points out that

Luxury goods

Medium and advanced watches are most popular among consumers.

36% of respondents in Taiwan, China, plan to increase the cost of buying watches in the next 12 months. More than 20% of respondents in other regions have expressed their intention to buy watches.

In addition, 24% of respondents in second tier cities said they would spend more on first-line brand clothing than others.

This year, among the luxury brands that consumers most want to buy, Louis

Vuitton, Chanel and Gucci are listed in the first three.

After 08 years of Sichuan earthquake, many multinational companies were considered to have failed to fulfill their social responsibilities. Dumac, chairman of Rhodes Public Relations Asia region, pointed out that the international luxury brands are actively participating in public welfare. In the survey, 68% of respondents said that corporate social responsibility performance would affect their decision to buy the brand. Brand participation in charity and public welfare activities could enhance consumer's interest.

Inland

Luxury goods

In the usage, I used 84%, and accounted for 29% of my friends and relatives. In addition, gifts, especially business gifts, accounted for 28% of the total, which became one of the most important purchasing motives besides personal use. 28% of the first tier city respondents said this was used, and the proportion of the second tier cities was more than 36%, of which the second tier cities in Southern China and West China were more than 38%, ranking the first in the country, more than three times for Hongkong and Taiwan in China.

In addition, the survey also pointed out that nearly half of the respondents expressed willingness to purchase luxury goods online. The more attractive factors included the price preference of the franchised store, and the possibility of browsing at any time. 54% of the respondents in Beijing and 47% of the Shanghai respondents indicated that they were well prepared to support 10% of the female consumers.

Network platform pair

Luxury goods

The communication function is becoming more and more important. About 70% of respondents said that website is the best way to understand brand information.

Dumac also pointed out that in Europe and America, personal blogs have become one of the important sources of information and reference for consumers to purchase luxury goods. Chinese bloggers have not yet had such influence, but believe that there will be rapid development in the future.

He also expects that Chinese luxury brands will emerge in the future, because China has excellent cultural essence and traditional crafts.