Clothing Franchisee Must See: How To Choose "Leader"

Most clothing brands will hold two new product launches every spring, summer, autumn and winter, usually referring to ordering.

This is the best time for clothing to join.

Generally we do not recommend that you join the brand in the midway.

Because most enterprises use order system, you join in the season, so the supply of goods is hard to guarantee.

You should focus on the following items in the new product launches:

First, whether the new style is consistent with the original style of the brand.

It depends on the color, style and environment of the store.

Two, whether the price system of new products meets the requirements.

From this we can see whether the brand can adapt to the local market.

Three. New products

Four, can you accept the marketing policy of the season?

New products often have different marketing policies, such as order quantity, subsidiary products, etc., you have to consider the specific circumstances.

Finally, you can also ask some professionals to provide reference. If you are not satisfied with the product, you must learn to give up temporarily, otherwise it may lead to investment failure.

In addition, you can also judge the brand's current market size according to the number of franchisees in the conference, understand the customer's evaluation of the brand, and better find a similar or similar franchisee communication with their own area.

Franchise policy

Affiliate policies are generally reflected in written form.

The following key items can be changed in general contracts:

First, the area and duration of the franchise: the regional restriction determines whether the operation is exclusive or multiple in the designated area.

The term of franchise is usually one to two years. You should understand the conditions for renewal.

Two, franchise costs: including affiliate fees, deposits and so on.

Is the membership fee payable at one time or in the year? What fees can be refunded and which can not be refunded? What are the conditions for the refund fee?

Three, the price of supply: the general discount rate is calculated at retail price, that is, discount.

You have to consider whether the discount includes tax, the calculation of tax rates and the commitment of taxes and fees.

Four, return rate: refund or replacement? Is it for the same goods, or can it be freely exchanged? How long is the return period? Under what circumstances can not be returned? A definite agreement should be made.

Five, sales task: you have to weigh up, can you reach the agreed sales target?

Six, penalties and rewards: what are potential risks and what tasks can be done objectively? Is the reward part of practical significance?

Seven, to terminate the contract: you must seriously understand the conditions for termination of the contract and avoid the terms of the overlord.

Eight, other aspects: for example, goods safety and operating expenses, you should judge whether it is reasonable according to the common phenomenon of the industry.

Generally mature brands have relatively high franchise conditions.

And some new brands have short access to the market, which is relatively low in terms of opening the market quickly, and the policies are relatively flexible.

The franchise policy is important, but not the most important.

Many investors spend a lot of time studying contracts, but they neglect the research of products.

If the product is not good, what is the use of the policy? If you know, the contract is easy to grasp, but also protected by law, and it is difficult to grasp the product.

Therefore, only when we determine the product, can we better strive for preferential policies.