Garment Industry Participates In International Brand Acquisition (2)

A number of acquisitions are underway.

Following

"In fact, these enterprises buy overseas brands, or they are fighting for the domestic market."

According to industry analysts, China's garment industry is eager to pform from OEM to ODM, with overseas brands and eager to compete for high-end domestic market share.

Quanzhou enterprises, which have always used to imitate each other's learning, are setting off an upsurge of "big money".

"Takeover is a strategy of the company, and it is expected to buy a foreign country by 2010.

XTEP vice president Ye Qi also confirmed to reporters that the current negotiations have entered a certain stage, the goal is the international second line brand, is intended to expand the international vision and international brand management experience for XTEP.

He revealed that XTEP, which is famous for its sportswear, is also a sportswear that is to be acquired. If the brand is purchased, it will help XTEP absorb international fashion elements.

At present, the acquisition wind is no longer the prerogative of productive enterprises.

In March 2nd, "daily economic news" reported that a number of domestic first-line stars will become shareholders of the famous chain discount operator, Shanghai Fu TSE Industrial Co., Ltd., which is expected to be listed in Hongkong by the end of this year.

Lu Qiang, President of the company, said the company's second round of $80 million.

According to Lu Qiang, in the next development of Fu's, there will also be a form of franchise, but the company will have a certain stake in the franchisee, not just a brand output.

Don't let acquisitions become poison and thirst.

An entrepreneur who has been engaged in garment export for more than 10 years, referring to the recent "Chinese brand acquisition of Pierre Cardan" by Chinese private enterprises, said: "if I am a business owner, I will definitely not spend the money to buy foreign brands.

I would rather build a new brand from scratch. "

Why do we have such a conclusion? He analyzed, "Pierre Cardan is not a big brand in Europe. Now it is an age of information development. Any Chinese can easily know which brands are genuine European brands."

In addition, from the point of view of enterprise operation, this friend thinks that a management science enterprise must consider the issue of input and output, which is to calculate the cost performance of the brand.

Although Pierre Cardan has the advantage of channel in the two or three line market in China, it is doubtful whether the money spent can be earned.

Though a few words are unintentionally, it has poked fun at the pain of "Chinese textile and garment enterprises eager to go to sea": most of the overseas brands that had been reduced to "selling themselves" in the financial crisis were not gold lettered signboards.

Even if Chinese enterprises have a good eye and see the value of the acquisition, how to buy it is a difficult problem.

If an enterprise only buys the overseas brand's right to operate in China, it is like "the children of other families should be paid more than they can afford to buy." if the whole process of design, production and marketing is accepted, the original Chinese manufacturing enterprises will have to "make up lessons" in the complicated management of enterprises, and it will be even harder to assess the effectiveness.

Because of this, if we buy Pierre Cardan, we need to give it a future, not just yesterday.

Now, is there any other way out besides acquisition?