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Now Stepping Forward From Scratch -- Interview With Tian Qiming, Chairman Of The Company In China

2012/3/27 23:49:00 15

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"Tian Dong is an entrepreneur with great ideas and creativity, and more importantly, he has an insatiable dedication to his career."

The designer of the conference on the trend of autumn and winter casual men's clothing in Beijing, which is to be seen in March in the world, 2012/13.

Liu Yong

I admire my boss very much.

Metamorphosis -- a surprise you see

In the eyes of Tian Qiming, chairman of the company, ten consecutive years represent casual men's wear.

China International Fashion Week

On this international platform, the trend of China's casual men's wear in the quarter is the high quality test for brands.

Starting from the first heavy burden of the brand in 2003, he began to think about how to make the conference more colorful. How can we better express the core culture of the brand? How can we better convey the classic culture and modern humanity? In his view, the representative of the Beijing Hotel is not only a brand name, but also a fashion. What's more, it is a result of the exploration and development of a traditional industry oriented around the world, representing the strength of China's casual men's clothing.

"If enterprises want to survive, they must deal with market changes and solve difficulties. If they want to develop, they must take the road of innovation."

Tian Qi Ming said.

As a result, the annual fashion trend conference of AI denbao always brings surprises.

AI Deng Bao -- a paragon of British Fashion

Yes

AI Deng Bao

For a brand enterprise that has gone through 20 years, holding a fashion trend conference in Beijing is only a highlight in the course of enterprise development every year.

Tian Qiming, who has a dream in his chest, dreamed of being able to shape the company into a "Centennial enterprise" through practical action. He also found the core culture that could make the brand inherit and carry forward -- British fashion.

"Style should be inherited and sustained, not" three days fishing, two day drying nets ", men's clothing without their own style and brand connotation will be eliminated sooner or later by consumers and the market.

He hopes to create a lifestyle that integrates British style and lifestyle into China. In the future, consumers will be able to remember the brand of AI Deng Bao whenever he refers to words such as Parker and British fashion.

Song of Triumph -- results of fine brand operation

Brand is a popular word nowadays. But how to make a brand, how to make a good brand and how to make a distinctive brand, every entrepreneur understands differently.

Tien Kai Ming always adhered to the idea of "adapting to the changing market" by changing the brand story and changing the business model, and actively adjusting the brand development strategy in the face of the changing market.

"Product innovation will be a breakthrough in confronting difficulties.

It can be seen that under the current market demand, the product is too single to satisfy the market at present. The competition of globalization requires that China's clothing brand must rapidly and comprehensively enhance its core competitiveness and make fine operation, "Tian Qiming said.

"The core competitiveness of AI denbao is that it always follows the trend of social development and changes in the concept of dress, and uses our understanding of the times and the observation of current lifestyles to play the role of dress consultant for consumers."

Now, the meticulous operation of AI Deng Bao has been quite effective, following the launch in 2009.

New England

"This new brand basically covers the young male consumer group, and this year, it has launched a heavy" 1991 series ", with relatively luxurious, high-end products, and strong into the first-line market.

Changing the past two market led, the three line market as the guidance, the first-line market as the guiding business pattern, seeking to diversify in the fashion wear industry.

This is just a new start.

Mission -- creating fashion power for good clothes

The brand has gone through 20 years.

Tian Qi Ming

We began to think about the direction of brand development in a broader space. It is our vision to build an international and pluralistic fashion kingdom.

The question I am thinking now is how the enterprise develops and how to move towards the international market.

In the next five years, we need to start internationalization in an all-round way, start the industrial diversification in an all-round way, cover the new British culture men's wear product chain, and then introduce children's clothing, women's clothing and household goods to form a single brand's multi serialization industry.

It will also introduce different brands abroad to enter the Chinese market and integrate huge serial and diversified products.

This will be the second effort of the brand. It will no longer be a local brand, but will move forward with the vision and spirit of the international brand.

"It's our mission to become a fashion force for creating beautiful clothes."