China'S Down Industry: Green Rising Road

The participants will stop in front of the booth.

The latest product, the most fashionable design and the most favorable price, it is to see nearly 100 well-known.

China's feather and down enterprises have begun to choose a steady and steady way after having experienced many problems such as fragmented domestic market, lack of scale and consumers' ignorance of down products.

Exhibition assistance

"At this exhibition, Bosideng took nearly 400 square meters of super booths in one fell swoop, and launched the" autumn feather "," spinning memory "two new concepts, fashion down garments, becoming the leading role of the whole audience, attracting a large number of professional spectators and consumers to negotiate and purchase.

A staff member of Bosideng introduced the seventeenth China International feather Expo and the third Xiaoshan international feather Festival co sponsored by the China feather down industry association and the Xiaoshan District People's Government of Hangzhou.

The Yoobao association has been held annually since 1995. It is one of the largest exhibitions in the world's down industry.

Chinese and foreign manufacturers and distributors of feather and down industry have strongly supported and actively participated. Exhibitors have been increasing year by year, exhibiting a gradual expansion of their scale, and have become the annual international feather industry's annual event.

In 2009, the China feather and down industry association and the Xiaoshan people's Government jointly organized the Yoobao Association (the first Xiaoshan international feather Festival), which has been a great success. Now it is the third session.

In order to create more opportunities to negotiate with purchasers, Yoobao will strengthen the organization of the purchase of down products, and provide more convenience for professional visitors.

This year's "Yoobao conference" and the third Xiaoshan international feather and down festival show an area of 10 thousand square meters, and more than 60 down industry and famous enterprises participate in the exhibition.

As the largest feather industrial cluster area in Xiaoshan, a total of 28 enterprises are participating in the exhibition.

Yao Xiaoman, executive vice president and Secretary General of China feather and down industry association, told reporters that China is the largest producer, exporter and consumer of feather products in the world.

The China feather and down industry association holds the international feather and feather exhibition, which aims to build a platform for displaying the products and products of domestic and foreign down products manufacturers, wholesalers and retailers, creating more opportunities for making friends, discovering business opportunities, seeking cooperation and conducting trade negotiations for enterprises.

"Yoobao Association" has a large number of new products and new releases, and timely delivery of latest information on down, down products and related industries to the market is a good opportunity for industrial and commercial enterprises to negotiate trade and consumers to buy new products.

Build green technology down jacket

At this exhibition, Bosideng, Yalu, duck, North Swan, and the other famous feather and down clothing enterprises of SEM and so on showed their new products, including the only first down jacket brand Shenzhou eight.

Li Guokun, chairman of the Hongkong sole proprietorship Cajumi Fashion Co. Ltd. of Fujian, said at the exhibition that Cajumi's down jacket is the first and the only feather clothing brand with the launch of Shenzhou spaceship, not only for propaganda purposes.

The Cajumi down jacket is equipped with "God eight", with the help of the space microgravity and high radiation environment, the material will be mutated. Cajumi will invite technical experts to analyze the variation materials, and then produce down top down clothing with the leading scientific and technological content, including making the advanced space down clothing with the latest scientific research achievements.

This will be an important step in the history of the technology innovation of down jacket, and in line with Cajumi's spirit of technological innovation.

For a long time, Cajumi's down jacket has been improving its core competitiveness and brand influence through continuous innovation.

Li Guokun told reporters: "clothes are works of art, so enterprises should make clothes with their hearts.

The pollution of clothing is more serious than Sudan, so Cajumi will continue to "people-oriented" production concept, develop more environmentally friendly and healthy down clothing products to give back to society and consumers.

In this year's warm winter, Bosideng first launched the concept of "down feather" concept down jacket. The so-called "autumn feather" is to use ultra-thin fabric with fine tailoring, and design a down jacket with high pile down. It has both the warmth retention effect and Shi Shangling's living characteristics.

Nowadays, the concept of "autumn down" has been adopted by many enterprises.

At the exhibition, the reporter interviewed some businessmen on the impact of warm winter on production and sales and coping strategies. They said warm winter would bring some impact to sales, and the task now is how to reduce the impact.

Xiaoshan local brand North Swan responsible person said, the impact of warm winter sales is not imagined serious, because "autumn down" will make the down jacket fashionable feeling enhanced, so the production of fashionable, light down clothing style can stimulate consumers who don't like to wear down clothes before coming to buy.

{page_break}

Brand new way to publicize brand and identify market orientation

At the exhibition, a LCD TV was hung on the wall of the Willow Bridge Company Limited, which plays its leading product DIO brand publicity.

A person in charge of the exhibition at DIO told reporters that the DIO brand adopted the mode of TV shopping and won a victory in the 2011 down jacket war.

It turned out that DIO had put up an advertisement in a TV shopping channel in Zhejiang province and adopted a new advertising mode directly sharing with the TV station.

After selling products on this channel, the profits are divided by television stations and enterprises, but enterprises do not have to pay extra advertising fees.

This new mode is especially suitable for enterprises in brand promotion period.

"TV advertising is another kind of propaganda mode of small profits but quick turnover," the official said.

While making profits in TV shopping, the more substantial benefit our brands get is to publicize the brand through TV free.

This method of free publicity has achieved good results so far, and now Zhejiang consumers' awareness of DIO has been greatly improved.

"At present, the adult dresses and women's garments are very saturated in the domestic market. Large brands occupy the main market share. Many small and medium-sized enterprises compete to divide the rest of the market. So she chose the differential competition mode and focused on the undeveloped" virgin land "of professional children's clothing.

It is proved that SEM is a success. SEM is committed to the design and production of children's down garments. Now it has entered the leading brands of children's down garments.

Fei Tianwen, assistant president of Hangzhou beauty products Co., Ltd., told reporters at the exhibition that the next step is to develop old people's down garments, which is specially designed according to the special requirements of the elderly for Down garments. The trend of aging in China is increasingly obvious. The down jacket for the elderly will be a new economic growth point.

In addition to preempting the domestic blank market, SEM also increased its design power to build its own brand and dedicated itself to domestic professional design service providers.

Since last year, SEM has cooperated with some major international down jacket professionals, such as Adidas and Nike.

"Adidas's experience in the sale of seme down children's garments for many years and stable quality, 300 thousand orders this year."

Fei Tianwen said, at present, there are some problems in the adjustment of production capacity, so the production mode should be improved.

Fei Tianwen also said that at present, the introduction of talents into enterprises is becoming more and more difficult, and the real professional counterparts in clothing are becoming more and more scarce.

The introduction of enterprise management personnel and the introduction of employees must first improve the working conditions and living environment of the enterprises, so that employees can grow together with the United States.

The promotion of feather bedding is a long way to go.

Down and down bedding is still the focus of this Yoobao exhibition. The domestic strong feather down bedding manufacturers have brought the most fashionable new products, make special exhibition booths on Yoobao, and strengthen the propaganda effect of feather bedding.

Chen Zhaoxian, President of Zhejiang feather industry association and President of Zhejiang Tianxiang Group Co., Ltd., in an interview with reporters at the exhibition, said that with the improvement of people's living standards, people's awareness of down bedding gradually increased.

In foreign countries, Japan has the highest penetration rate of feather and down bedding. On average, everyone has a down quilt. The popularity rate of the United States has exceeded 50%; the penetration rate of Europe has exceeded 85%, while the popularity of Chinese down duty bedding is almost less than 1%.

From the perspective of low popularization rate, the future development space of Chinese feather and down bedding is very large.

"Now the domestic feather and down bedding market is like the down garment market of 80s of last century. There will be 20 to 30 years of development space for feather quilts."

Chen Zhaoxian also said that governments at all levels attached great importance to the development of down industry and strongly supported them.

It is thanks to the strong support of the government that Xiaoshan has gradually owned many famous domestic and foreign down enterprises, and is committed to brand building. A group of highly competitive enterprises such as Swan and Liuqiao will come to the fore.

The China feather and down industry association has also played a positive role in promoting the development of the industry. For example, the Yoobao Association of the association can make the down industry more cohesive, and at the same time let the enterprises have more contacts and cooperation.

The down jacket is not worn all year round, but the down quilt can be used all the year round.

Although the recognition and attention of duvet has begun to increase in South market, China's feather and down bedding industry is still a newly rising industry.

With the help of the "Yoobao club" platform, there will be more feather down brands spreading in the future, and the domestic down industry is expected to grow bigger.