Market Development Status Of Zhongda Children'S Wear Brands

Looking at the whole domestic children's clothing

First, the market situation of children's clothing in CUHK

1. children's clothing is not separated from children's clothing products.

At present, the so-called Zhongda children's clothing is attached to the original product structure, and the weight is very light.

2., leisure sports are the main ones.

Especially after many adult sports and adult leisure brands enter children's clothing industry, this trend is particularly obvious.

3. teenagers are not worthy of the name.

In order to extend the product line, some children's clothing enterprises in China began to test the "teenage clothes" and "teenage clothes". Due to the lack of in-depth research on the market, and the relatively weak strength of product development, the product's overall name is not solid enough to satisfy the market demand.

Two. Market demand for children's clothing in China University

1. the main consumer of Zhongda children's clothing.

Take children aged 10 to 15, for example, the main consumer of Chinese children's clothing is 32 to 38 years old parents.

The parents of this age group are in the prime of life. Their careers are steadily rising. Their incomes are relatively stable. They also have a certain brand cognitive ability. They have a comprehensive evaluation trend towards the styles, quality, price and taste of children's clothing.

2. the main body of children's clothing.

Children between 10 and 15 years old are not only cynical and mischievous, but also have a desire to mature and publicize themselves.

In terms of clothing, he / she wants to have a distinctive clothing that can be distinguished in their learning, life and social activities, and also hopes to get positive comments from their parents, teachers and classmates.

In this period, children will emphasize their preferences in the aspect of clothing purchase, and even the purchasing behavior of their parents.

3. medium and large children's clothing channels and access needs.

With regard to the mainstream channels and channels such as stores and shopping malls, children's clothing is close to "full license". It is urgent for professional children's clothing to improve the industry structure.

The professional children's clothing will become the highlight of the commercial street, and will become the hot spot of the major shopping malls.

Three, the development of children's clothing enterprises of Zhongda university is faced with three major problems.

1., the survival of clothing companies is based on design.

But many excellent children's designers often don't stay too long. With the change of designers, children's wear design will be faulting.

This is a fatal blow to children's clothing enterprises.

2., because the design scale of Zhongda children's clothing is difficult to grasp, this is also the key factor that causes many children's clothing enterprises to break through.

Therefore, the vast majority of children's clothing enterprises in Zhongda children's clothing enterprises can make children's clothing very good, but they can make Zhongda children's clothing enterprises with a long lasting height.

The 3. part is that the quality of children's wear enterprises is difficult to maintain stability, which seriously affects the credibility of their brands.

In recent years, many children's clothing enterprises in China have been very successful. Several of them have even developed very rapidly, and occupied the children's clothing market in China in a very short time.

Many enterprises have been concentrated in baby children, small and medium-sized children's clothing, these two market segments have been saturated.

Although the market of Zhongda children's clothing has a brighter future, there has never been a strong brand.