China's Needle And Cotton Fair: An Irreplaceable Event In The Eyes Of Enterprises

In the minds of many enterprises, China's Cotton Textile Fair will play an important role. After all, this is an exhibition that has been held for the more than 90 time. Whether it is underwear brand or home textile brand, it was developed early by relying on the needle to find sales channels. With the development of many years, the current China Acupuncture Association has become a brand exhibition, more professional and more yuan, but it has always been to help enterprises expand. channel As a primary task, always focus on the word "Shang". belief 。

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In May, the China Merchants Association began its investment promotion work. Unexpectedly, in just 3 months, most of the 4 pavilions were already full. Asked why, Yu Yuenan, assistant president of the China Textile Business Association, said in a low voice: "the situation is good."

The situation is not enough to summarize the reasons for the smooth development of the work. After the ninety-third China acupuncture conference held in March this year, the China Textile Business Association immediately made a comprehensive summary of the exhibition, and then made some adjustments to the exhibition before the next session.

The biggest bright spot after adjustment is that next year's China needle will be divided into two parts, one is the China underwear fashion exhibition, mainly for knitwear and underwear, the other is the China home textile exhibition, which is mainly aimed at home textile products. After adjustment, the direction of the middle needle will be clearer and the scope of the exhibition will be further expanded.

Yu Yuenan said: "the needle will be very popular among the old enterprises, but the new enterprise lacks the understanding of our old exhibition, and has a clear direction to attract new members better."

Next year, the second bright spot of China's Acupuncture Association is to cooperate with China Chain Store Association and focus more on business field. WAL-MART, Carrefour and other large purchasers and retailers have been the top guests of the Chinese Acupuncture Association in recent years. They attach great importance to the communication with the relevant suppliers at the needle conference. This is a kind of trust to the exhibition. They believe that the enterprises that can participate in the acupuncture industry have certain strength, because the Chinese Acupuncture Association has made the initial screening for the enterprises, and helps retailers to get the first pass.

As we all know, channels are the most difficult to expand, and it is even more difficult to trade with well-known international channel providers. Now is no longer the era of "wine is not afraid of alley", because whether it is knitwear, underwear products, or home textile products, competition in every field is fierce. How to break through the brand and how to highlight itself in this red sea to get the favor of well-known buyers has always been a big problem for companies. The cooperation between China needle chain and China Chain Store Association undoubtedly strengthened the relationship with large retailers and purchasers. This also meant that China needle would have a good channel for exhibitors.

The core of the exhibition is trade.

It is precisely to see the strong commercial appeal of the Chinese Acupuncture Association that the enterprises that have not participated in the exhibition for several years have come back, and the brand with big moves will make this exhibition the preferred platform for appearance.

In this regard, Yu Yuenan said: "the most important function of the exhibition is trade, which is the soul of the exhibition and an important reason why the exhibition can not be replaced." In all trade situations, it can be said that the exhibition is the most economical and effective, because the exhibition time is short and the audiences are numerous.

Who are the spectators to visit? The professional agents and retailers are the key groups that will attract the attention. Although there are only 3 days in the Chinese Acupuncture Association, according to past statistics, the number and the number of professional audiences that enterprises will usher in in a short span of days will be considerable. It can be said that for enterprises that want to expand channels and increase popularity, the exhibition has the highest cost performance.

In the spirit of exhibitors' responsibility, the needle will be selected strictly when the audience is invited. "Brand exhibition is responsible for exhibitors, and at the same time, it is responsible for the audience. It will show the best enterprises to distributors and agents, and at the same time bring the most powerful retailers and agents for exhibitors. Yu Yuenan said so. Although many enterprises are exhibiting the image of exhibition, they will think more and more deeply, and they will let enterprises take part in the exhibition without any hesitation. At the same time, they will have practical gains at the exhibition. This is the real purpose of a real exhibition.