Ji'nan "Amoy" Foreign Trade Single Dress Craze

A dress is a necessity for a summer woman's wardrobe. But this year, under the leadership of Sheenah, Han Xue and other stars, a hot trend of "washing" foreign trade single dress is becoming popular. For consumers in Ji'nan, the word "foreign trade" is not new. Large and small foreign trade shops on the street sell foreign trade products.

Compared with other styles, why are dresses so popular? Many people say that other styles of foreign trade garments are knitted sweaters or extra large items. Although the price is cheap, many clothes do not wear out. But the foreign trade dress has good fabric and large tail goods, especially for office workers and working-class.

Ji'nan's foreign trade clothing comes from three major producing areas.

According to the insiders, as the North's important foreign trade clothing distribution center, Ji'nan's foreign trade clothing mainly comes from three areas: first, the Jiaodong area, mainly Qingdao, and the characteristics of the foreign trade garments produced here are mainly knitted fabrics, which are more comfortable, but lack of fashion. Two, the South's foreign trade is mainly Guangzhou. The clothing of the region's origin is characterized by leisure, but the small version is not very suitable for the Shandong market; the third source is Dalian's foreign trade. Dalian is the leader of China's clothing industry. The characteristics of this garment are internationalization, exquisite workmanship and fabric, fashionable style, and Western dress and dress.

The financial crisis in 2008 brought a great development opportunity to foreign trade clothing. Under the impact of the financial crisis, foreign customers unable to take orders were sluggish, so many foreign trade turned into domestic sales, and many foreign trade clothing stores were established. This is a great source of original single products.

Nowadays, in Ji'nan, business is booming both in online stores and in foreign trade apparel companies. "Only foreign trade" shopkeeper Xu said that in the first two years, Ji'nan consumer groups had misunderstandings about foreign trade products, the main reason was that foreign trade products were foreign garbage. Beijing, Shanghai, Guangzhou and other big cities have developed relatively early because of their acceptance of new things. In the past two years, with the development and openness of Ji'nan's cities, people began to recognize foreign trade goods. I also know the difference between foreign trade and second-hand goods. In addition, the demand for foreign trade is decreasing, and the demand for the market is increasing. Therefore, business is still very good.

Smart "Amoy" is becoming more and more informed.

The key factor for the increasing popularity of foreign trade clothing is the high cost performance. Ji'nan white-collar Xiao Sun has just entered the job market. In big cities, she paid more attention to dressing and wearing brand clothes. But usually when shopping, the clothes of the fancy clothes are always over 600 yuan. The monthly salary is limited. She can only take a look, try and wait for a discount.

Xiao Sun often thinks, is there any good way to buy brand clothes at the price of civilians? She has solved the problem since she visited the original clothing store. In particular, this summer, the impact of the financial crisis has not completely receded in Europe and the United States. Some of the original clothes returned to the domestic market. All kinds of beautiful dress appeared in the foreign trade store, giving her the chance to wear the world famous brand.

Ms. Xing, general manager of seven beautiful Dalian fur garments, said that many customers in the shop are fans of foreign trade and single goods. The number of consumers who spend 10 thousand to 20 thousand on a one-time basis is critical, because the price of these clothes is really cheaper than the original price of the counters.

For example, Prada, Gucci and so on are world famous brands, but the price is between 100-500 yuan, with 200-300 yuan skirt as the mainstream. Plus the style is very fashionable and novel, many of which are the same models of the performing arts's famous models and big brands. Some of them are even limited editions that are popular in Hongkong and Taiwan. Therefore, some customers come to see whether there are any new arrivals almost every day, so as not to miss single items or solitary products.

The original dress of foreign trade has "wages and no money".

According to Ms. Xing, compared with non foreign trade brand clothing, foreign trade brand clothing has the following characteristics: first, good workmanship, fashionable style, high fashion. The so-called foreign trade goods are exported to foreign countries, so they must go through the checkpoints of the Commodity Inspection Bureau when they export. For example, whether the chemical content is over standard, whether the content of formaldehyde is in line with international standards, and the problem of contamination rate. Therefore, many foreign trade costumes are "green fabrics", more environmentally friendly than ordinary clothes.

In addition to physical shops, the online business of foreign trade is also good. Reporters in Taobao see that many sellers in Ji'nan have grown to 1 super large foreign trade sellers above the crown. Taobao's "beautiful foreign trade" shopkeeper, Ms. Bu said that sales increased by 30% over the summer. In particular, the original single dress is selling very well, and it can sell thousands of retail outlets a week.

Compared with the same price dress on the market, the advantage of the original dress is obvious. Because foreigners are very demanding on clothing, they even use a magnifying glass to check the stitches. In fabrics and workmanship, foreign trade garments will be finer and finer. At the same time, foreign trade clothing is generally accepted at the fashion conference, so it will follow the fashion trend of the world, and the fashion will be better. Secondly, in terms of price, foreign trade clothing is also closer to parity. Of course, foreign trade clothing will also be divided into different grades, for example, 20 or 30 yuan Polo shirts are mostly low-grade, and international brands such as BURBERRY and CHANNEL are the high-end apparel lines.

Whether it's low-end or high-end, the price is very favorable. Take high-end as an example, the luxury brand dress of thousands of yuan may sell only 200-300 yuan in the foreign trade store. Ms. Xing said that this is mainly because the foreign trade clothing is "has the wages not to have the money", for example, the foreign order is ten thousand, these original single clothes have already assumed the manufacturer's profit, but the clothing that the order comes out, namely the foreign trade clothing, has no profit burden, the recovery is only the labor expense, therefore, the price is very preferential.

The clothes in stores and shopping malls are chain stores. In the same city, the quantity of listing is also very large, so it often brings embarrassment to "crash". Compared with the clothes of stores and shopping malls, the styles of foreign trade clothing may be more likely to be designed, and there are only one or two pieces that are often incomplete, especially when the right size is not available, so buying a good product is also a good luck.

There are three ways to identify fake foreign trade.

However, as consumers' acceptance of foreign trade clothing gradually increased, illegal traders played the role of camouflaging foreign trade. According to Ms. Xing, there are two kinds of "fake" foreign trade costumes on the market, one is the trademark that ordinary clothes are labeled with foreign trade garments, the other is traditional goods in our traditional sense, and it can also be called "foreign garbage".

Xu Dian said that the clothing of foreign trade can be identified from three aspects: cloth, workmanship and style. Authentic foreign trade clothes feel the feeling of pure cotton. With Ji'nan dialect, it is not special "Xiao La", and the handle will be heavier and heavier. The work is very delicate, the stitches are very neat, basically the same. In terms of style, for low and medium grade foreign trade products, the general style is simple, less zipper, buttons and other cumbersome decoration. Compared with high-grade foreign trade products, fabrics are mostly cotton, linen and silk, and the style is unique than that of counters.

For many people concerned about "foreign garbage", Ms. Xing said that second-hand goods have three characteristics: "Chao", "mildew" and "fragrance". Generally speaking, authentic foreign trade goods are transported by air and old goods are shipped by sea. The moisture at sea makes the clothes moldy and damp, and the garment factories will refurbish them, so the rinsed clothes will leave a scent of scent. But authentic original products smell neither fragrant nor fragrant, just like the normal clothes sold in shopping malls.

The styles of old goods are usually presented in one piece, with very few clothes of the same style and size. Authentic foreign trade products will have the same money, including different colors and sizes. Also, you can flip over the trouser legs and necklines of the clothes. If they are secondhand goods, they will wear and stain. {page_break}

　 Common sense of foreign trade clothing

Original goods:

Original single goods (also called Yu Dan, end sheet): large brands abroad provide fabric and plate type, and look for manufacturers in China. "Original single goods" is a garment that is secretly processed by manufacturers from 3% to "planned scrap materials". The only difference between it and "real goods" is simply "out of the ordinary", with a small number.

There is also a "original goods", because of various problems, which are rejected by the brand dealers, and sometimes there are quite a lot of them. The most common is color difference, which is inconsistent with the requirements of foreign investors, but the quality can still be guaranteed.

Documentary goods:

The "original" fabric is matched with a batch of domestic accessories to make up the original style. Although the "merchandiser" work is sloppy, the details are almost the same, but after all, the same type and fabric as the genuine product, the key is "the same lineage".

　 Single goods:

When the original fabric of the manufacturer is used up, and the businessman is chasing the goods, the manufacturer will purchase a batch of similar fabric recharge in China, and then follow the original good version to make the "catch up single product".

　　 Imitation goods:

The worst quality is also the most flooded group on the market. It was produced by a small manufacturer based on the ready-made clothing photos at the fashion show in Paris.

Brand differences: BCBG, JASSICA, CK, BURBURRY and other brand names in absolute sense. The original products are few and few, and there will never be a complete set of tags. Some brands in Europe are not very famous in China. For example, BANANA, H&M and so on will have a small number of original goods. They are generally cut labels and are of high quality. Popular brands such as ONLY and JACK&JONES are relatively popular in China. But because these popular brands sell too well, there are a lot of bills and copies.

Generally speaking, sweaters have a larger number of original sheets and an advantage in quantity. This is because wool clothing is prone to blemish. Jeans have fewer original sizes and sizes are difficult to complete. The same is true for shoes. T-shirts and coats are quite different.