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Street Style Equipment Market Is Vast

2010/7/23 10:30:00 42

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July 23rd, like the recent hot weather, the terminal sales performance of the street equipment in the street is also unusually hot!

Bu Zhi Ba

Sales in key regions such as Guangdong, Sichuan, Shaanxi and Shandong sell very well. Each activity not only attracts thousands of people's traffic, but also creates a good performance of single store sales of tens of thousands of dollars per day.

"The effect of doing activities is very hot! The staff are almost busy, and even have no time to eat."

From Zhuhai, Guangdong

Distributor

Mr. Huang told reporters excitedly that since the upgrading of the store's image in March, the local consumers have been very popular. This summer promotion campaign is even more popular.

"At the same time, our products are constantly enriched. The products are all fashionable street style, which are very popular among young consumers. Compared to Anta and Lining, they are unique," Mr. Huang said.

street

Wide market for pattern equipment

It is reported that after China's sporting goods marketing has entered the post Olympic era, many shoe companies have devoted themselves to the brand.

Individualization

In the exploration of product differentiation, this industry trend of deepening market segmentation has spawned a new style of Chinese shoe industry, street sports brand.

Footwear companies in Quanzhou play a leading role in this wave. Some shoe companies have introduced American street culture early, while others sponsor activities that are rich in street culture. Some enterprises even advocate their brand positioning as street sports.

Reporters found that since last year, Anta, XTEP, seven wolves and other brand stores, the proportion of shoes and clothing with street style gradually increased.

In addition, a series of promotional activities related to street sports have won the favor of many shoe enterprises, such as 361 degrees holding street style "entertainment basketball" activities, XTEP sponsorship of the "national extreme elite competition", and the "banner of Street Culture Movement" banner, stepping into the field of "street head sports equipment" and so on.

"Nowadays, street culture influences the younger generation of fashion, and it also affects the marketing tentacles of China's local sports shoes and clothing brands.

The gap between the domestic sports brand front line camp and the two or three line camp is constantly widening, and the shoe enterprises are bound to split into two camps of brand management enterprises and focused production enterprises.

Zhang Ming, the brand manager of China's operations center, said.